Mailchimp Marketing Platform Reviews & Ratings

4.8/5

“Mailchimp: Great for Managing Campaigns, but UX/UI Could Be Better”

Mailchimp has been a reliable companion in my email marketing efforts. The platform is user-friendly, and the audience tracking and data-cleaning features are very helpful.

Pros : I particularly appreciate the data-cleaning feature and how Mailchimp helps me keep track of my audience.

Cons : The biggest downside is the user interface. It feels outdated.

Switched from : ActiveCampaign

Reason to switch : Mailchimp: Great for Managing Campaigns, but UX/UI Could Be Better.

4.7/5

“Mailchimp: Offers design flexibility and advanced automation”

My all-in-one platform manages my email tasks, additionally it provides design flexibility.

Pros : Mailchimp offers design flexibility by providing design tools and customizable templates.

Cons : No cons

Switched from : GetResponse

Reason to switch : I needed a platform which provides a variety of email templates.

4.3/5

“Mailchimp: Offers all the features I need”

Great software offering a range of features, it allows me to develop and manage my social media ads on various platforms.

Pros : I’ve had a mostly positive experience with Mailchimp. The platform is easy to use, and the tools for creating and scheduling emails are intuitive.

Cons : Great experience so far, no issues faced.

Switched from : Drip Marketing Automation Software

Reason to switch : I was looking for a platform with more advanced features, mainly for managing my social media.

4.3/5

“My experience of using MailChimp”

MailChimp analytics features are very useful for tracking campaign success.

Pros : Mailchimp helps me keep track of my audience and provides detailed analytics on how my campaigns are performing, which is a great advantage.

Cons : No issues faced as such.

Switched from : Drip Marketing Automation Software

Reason to switch : I was looking for a platform that was easier to use and offered more customization options for email templates.

4.1/5

“Easy Setup and Integration with Other Platforms”

MailChimp is an email marketing tool that made it easier for me to grow my email list and keep in touch with my customers. I liked the drag-and-drop editor, which allowed me to design nice emails without much effort. The analytics gave me good insights into what was working and what wasn’t, so I could adjust my strategy.

Pros : The integration with other platforms like Shopify and WordPress is really handy. I didn't need any coding skills, and I got it up and running within minutes. The pre-designed email templates also saved me time, as I didn’t have to create anything from scratch.

Cons : The free plan has a limit on the number of emails you can send in a month, which can be frustrating if you're just starting and trying to reach more customers. It also lacks some advanced features unless you upgrade.

Switched from : Iterable

Reason to switch : I switched because I needed better integration with my eCommerce platform, and MailChimp offered that without a steep learning curve.

4.1/5

“Mailchimp: Easy to Use with Great Analytics.”

Simplified my marketing procedures, it’s been a great experience.

Pros : I’ve found Mailchimp to be incredibly easy to use, especially when it comes to creating and scheduling email campaigns. Further, it provides advanced automation feature which has really simplified my marketing procedures.

Cons : The user interface could also be a bit more modern. I find it a bit outdated.

Switched from : GetResponse

Reason to switch : I was looking for a platform that offered better analytics and a more user-friendly interface, and Mailchimp delivered on both fronts.

4.1/5

“Great for Beginners but Lacks Advanced Features”

MailChimp allowed me to send newsletters, announcements, and promotions to my customers with ease. I found it really helpful for keeping in touch with people and growing my brand’s presence.

Pros : MailChimp is perfect for beginners. The simple layout, clear instructions, and drag-and-drop feature made it easy for me to design emails. They also provide useful analytics that help in tracking the performance of email campaigns.

Cons : I haven’t faced any issue so far, having a smooth experience.

Switched from : AdEspresso

Reason to switch : I needed something easy to use when I first started, and MailChimp gave me that. However, I’m now considering a switch again as I outgrow the basic features.

4/5

“Mailchimp: Great for Email Campaigns, but Some Emails Get Lost in Spam”

Despite a few limitations, Mailchimp has been a reliable partner in my email marketing processes. The platform is easy to use, and its audience tracking, and email creation features are perfect. I wish the UX/UI was a bit more modern, and the spam issue can be frustrating, but overall, it’s a solid tool.

Pros : Mailchimp has been a good asset for running my email campaigns. It’s easy to interface with, and the platform helps me keep my audience organized.

Cons : A recurring issue is that some of my emails tend to end up in the spam or promotions folder, which is annoying.

Switched from : Hubspot Marketing Hub

Reason to switch : I switched to Mailchimp because it offers better user experience and better integration with my existing platforms. Additional features like audience segmentation also played a role in my decision making.

3.8/5

“Mailchimp: Stands out for its extensive set of features, my ultimate choice for managing all my tasks.”

Mailchimp is a powerful tool that’s helped me manage my email marketing effectively.

Pros : Mailchimp has been a solid tool for my business. It’s easy to use, and the campaign creation process is easy and straightforward. I love the way Mailchimp helps me keep track of my audience and allows me to categorize them for different types of emails.

Cons : No cons, I really like this software.

Switched from : Klaviyo

Reason to switch : I needed a platform with more advanced analytics and better audience segmentation tools, and Mailchimp fit the bill. The transition was smooth, and I’ve been mostly happy with the switch.

3.6/5

“Mailchimp: Perfect Tool, I highly recommend this software”

Mailchimp has been a dependable tool for managing my email marketing campaigns.

Pros : Mailchimp has been my go-to tool for email marketing. It offers a wide range of features from ready-to-use email templates to campaign management. I’ve never had issues with emails.

Cons : No issues faced so far.

Switched from : ActiveCampaign

Reason to switch : Mailchimp offered a simpler user experience and more attractive email templates, which made it a better fit for my needs.