WebEngage

What is WebEngage?

WebEngage is a marketing automation platform that simplifies the process of customer engagement and retention for tech companies and SMBs. It helps organizations extract more revenue with efficiency. It helps strengthen the bond between existing clients and targets potential ones via attractive campaigns. With easy-to-use campaign creation, WebEngage helps organizations attract more clients with less effort.

Some of the high-value features of WebEngage like email integration, marketing analysis, lead management, contact management, and much more help companies achieve their goals and generate additional revenue.

Why Choose WebEngage Marketing Automation Software?

There are a number of reasons why one should choose WebEngage as their ideal marketing automation platform. Some of them are listed below:

• Personalized journey builder: Helps their users in creating personalized customer journeys across numerous channels. It is stacked with functionalities like drag-and-drop journey builder editor, real-time metrics tracking, and omnichannel engagement. This allows 10+ channels so that the user can engage with their customer.
• Real-time insights: Using WebEngage, users can view the insights of the active users. Multi-dimensional drill-down provides granular data visibility. Using this, a user can compare their top-performing campaigns and work on the lagging ones.
• Transactional Campaign: Allows users to send critical alarming messages like order confirmation, invoices, ship tracking details, etc. via different channels like SMS, email, notification, etc.
• Notification Popup: Keeps their customers updated with all the recent advancements. WebEngage makes sure that the customer is kept in the loop. Additionally, it also allows the customer to set the recurrence of pop-ups.
• Growth Enhancement: WebEngage is equipped with optimization functionalities like Email Optimization, Landing Page Optimization, Channel Optimization, etc.

Additional Features of WebEngage

• Multi-channel engagement: Equipped with features like drag-and-drop campaign builder, easy design creations, and automated consumer journeys across various channels SMS, emails, push notification, etc.
• Unification of data: By collecting customer’s data from numerous sources, WebEngage provides real-time insights and targeted advertising as per the user’s behavior.
• Easy Retention: Make the process of retaining the customers easy, by increasing their interest in your product. Instead of shifting the focus onto a new user, WebEngage pays close attention to the existing ones and nurtures them.
• 1:1 Personalization: Keeping track of each individual’s record, WebEngage smartly personalizes the messages and campaigns and then dispatches them accordingly.
• AI-equipped model: With the help of the WebEngage Analytics dashboard, organizations can target their campaigns and get the most out of them. The dashboard provides all the analytics needed to segment, engage, and retain key customers and easily get an ROI value.

Who are the Potential Users of WebEngage?

WebEngage is an advanced marketing automation software that is used by a wide range of industries. Some of the well-known industries that use WebEngage are as follows:

• BFSI and Fintech: Banks and other financial services use WebEngage as they offer capabilities including data segmentation, data management, and transactional emailing to their clients.
• FoodTech: WebEngage provides visitor monitoring that is used by food industries. They use this functionality so users can promote their brand and target a user demographically.
• Media: People in media use WebEngage in order to boost engagement, monitor the users, and nurture the existing ones.
• Gaming: The game development industries use WebEngage to sell their products based on their consumer preferences. Businesses also offer notifications and in-game pop-ups by integrating WebEngage.
• Music oriented software: Using WebEngage, users can enhance customer engagement and promote their brand value.

Key Takeaways from WebEngage

Let’s rewind and grab some key takeaways of WebEngage.

• You can easily create highly engaging content and campaigns using WebEngage Journey Builder's drag-and-drop functionality.
• Businesses can customize interactions and personalize messages as per the customer's lifecycle and offer aid when needed.
• With industry-defining capabilities like creating sales funnels and getting real-time event analytics, users can understand customers' behavior and usage patterns.
• WebEngage offers a wide range of functionalities that help an individual in social media marketing, automated email marketing, and social media automation.

WebEngage Pricing

To avail yourself of the service that WebEngage has to offer, the user must get in touch with our salesteam. There you can decide the package of your choice by requesting a demo and then moving on with the paid subscription.