Oracle Eloqua

What is Oracle Eloqua?

Oracle Eloqua is a marketing automation software for businesses, using which they can plan excellent campaigns for their B2B clients. Companies can personalize their client-related communication strategies to enhance the engagement levels of individual leads. The software offers a wide variety of pre-scheduled vetted integrations, which are based on essential custom data and objects. Thus helping enterprises to extend their marketing processes without taking any help from the core IT. Further, with Oracle Eloqua's scalable segmentation module, brands can precisely target the right lead at the right time, enhancing the success levels of individual campaigns in real-time. Moreover, companies can also offer global or regional educational opportunities to their staff with certification courses offered by Oracle University.

Features

• Advanced Segmentation: Create targeted campaigns by segmenting audiences based on behaviors, demographics, and firmographics.
• Lead Scoring: Prioritize leads effectively by assigning scores based on engagement and demographic data.
• Campaign Orchestration: Design and execute complex, multichannel marketing campaigns with an intuitive drag-and-drop interface.
• Real-Time Analytics: Gain insights into campaign performance with real-time analytics and customizable dashboards.
• CRM Integration: Seamlessly integrate with leading CRM systems to ensure alignment between marketing and sales teams.

How can brands measure the campaign success rate with Oracle Eloqua?

The software offers accurate dashboards and detailed reports, making it easy for brands to measure the success rates of their business campaigns with ease. 

1. Operations Center: Managers can monitor multiple activities like native CRM, bulk API, form submissions, email sends, and page views within a single platform and make appropriate decisions in real-time. 
2. Campaign Exploration Dashboard: Campaign-related inbound and outbound activities can be monitored with ease. Enterprises can also compare the individual performance of each campaign along with their response rates. 
3. Email Survey Dashboard: Companies can monitor the success rates of their email campaigns within a specific time frame. They can analyze metrics like click-throughs, email opens, and form submissions. 
4. Account Engagement: Generation of customized account analytics is possible with Oracle Eloqua. Companies can monitor the engagement levels of individual accounts and the success rates of their account-related marketing campaigns in a hassle-free manner.
5. Close Loop-based Reporting: Business houses can analyze the overall ROI of their marketing campaigns and detect the best and worst performers within the whole lot.

Benefits of Oracle Eloqua

1. Cloud Marketplace: Enterprises can monitor and configure integrations without taking necessary support from core IT by leveraging the application directory offered by Marketing AppCloud. The software offers 500+ vetted integrations that facilitate real-time data flow functionalities.
2. Quick Lead Generation: With Oracle Eloqua, companies can generate buyer-specific lead scores separated into multiple campaigns. They can also transfer those individual leads within CRM in minutes. 
3. Data-Based Targeting Procedures: Organizations can add customized filters and objects based on implicit or explicit information to offer personalized experiences.  They can assemble unlimited data from web visits, CRMs, internal systems, and external third parties and operate on them as their potential targets.   

Pricing of Oracle Eloqua

Oracle Eloqua price is available on request at techjockey.com. 

The pricing model is based on different parameters, including extra features, deployment type, and the total number of users. For further queries related to the product, you can contact our product team and learn more about the pricing and offers.