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Klaviyo

Brand : Klaviyo

Starting at $ 20.00

Klaviyo is a marketing automation platform for personalized marketing campaigns using A/B testing, dynamic content creation, and analytics. ...Read more

Klaviyo Software Pricing, Features & Reviews

What is Klaviyo?

Klaviyo is a marketing automation platform that helps in customer engagement. It is a platform that helps create hyper-personalized marketing campaigns across email, SMS, and CDP. Gathers customer data from multiple sources by integrating more than 300 apps and platforms. It uses predictive analytics for segmenting customers and data-driven decisions with generative AI and data science for analytics to understand the customers with comprehensive profiles. It then enables businesses to automate personalized marketing campaigns based on this customer data and engage customers. It supports A/B testing for the optimization of marketing campaigns. The interface helps create an intuitive campaign using email, SMS, and push notifications.

Klaviyo centralizes data to trigger targeted messages like welcome emails, pop-ups, or product recommendations. It allows tracking success across channels of the marketing campaigns with details on conversion tracking and revenue. Allows synchronization of segments with Google Ads audiences and serves personalized ads to customers. It has an email template editor for designing engaging emails with dynamic content and customizable templates for various campaign types and seasonal events. It allows the creation of virtual contact cards and sharing the brand’s name and logo with SMS subscribers to save contact details.

Why use Klaviyo?

  • Personalized marketing: Send personalized product recommendations based on customer behavior and increase cross-selling opportunities.
  • A/B testing and analytics: Compare two variations of marketing campaigns and content and use customer data to get insights for creating better marketing campaigns.
  • Win-Back customers: Re-engage lapsed customers with targeted promotions, encouraging their return and establishing back relationships for business growth.
  • Welcome customers: Create an automated welcome series and attract emails or SMS to onboard new subscribers, motivating them to explore products.
  • Cart recovery: Recover abandoned carts with automated email and SMS reminders and offer incentives to complete purchases.

Benefits of Klaviyo

  • Revenue growth: Increase revenue with hyper-personalized campaigns and timely communication across channels.
  • Customer satisfaction: Enhance customer relationships with targeted personalized messages and dynamic content for increasing satisfaction and loyalty.
  • Better efforts: Manage marketing tasks, saving time and resources through automated, data-driven processes.
  • Analytics support: Gain proper insights through analytics and AI for better decision-making and optimized marketing strategies.
  • Centralized support: Centralize communication across various platforms by integrating with over 300 apps and platforms to sync customer data.

Pricing of Klaviyo

Klaviyo's price starts at $ 20. Klaviyo comes with multiple pricing plans and caters to a diverse customer base.

For subscription-related details and offers on premium packages, please request a call back from our product experts.

Klaviyo Pricing & Plans

Email
  • 251 - 500 active profiles
  • Starting at 5,000 monthly email sends
  • Mobile push notifications
  • 150 free monthly SMS/MMS credits
  • Includes applicable SMS carrier fees
  • Email and chat support
    • License
    • Monthly
Starting at $ 20

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Klaviyo Features

Core Functionalities

  • icon_check Contact Management Automatically organize, track, and nurture leads and contacts for personalized marketing outreach.
  • icon_check Templates Ready-to-use email and campaign templates
  • icon_check SMS Marketing Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
  • icon_check A/B Testing Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
  • icon_check Dynamic Content Produces personalized campaigns as per users' interests, behavior, and preferences.
  • icon_check User Access Management Allotting access to a specified user, as per their level of importance in the workflow
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Visual Editor Helps in quickly assembling campaigns by dragging and dropping elements.
  • icon_check Custom Workflows Allows the user to streamline their workflow and educates them about the sections that need attention.
  • icon_check Landing Page / Web Forms Helps the user create attractive landing pages which further helps them attract new customers.
  • icon_check Automated Workflow Optimization Helps in boosting marketing efficiency by automating repetative tasks.
  • icon_check Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Content Marketing Automation Automate content creation, scheduling, and distribution to engage audiences across channels.
  • icon_check Compliance Management Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
  • icon_check Behaviour Management A marketing technique that targets consumers with personalized content based on their past activity.
  • icon_check Loyalty Management Allows the users to strategize design patterns, manage, and analyze loyalty programs.
  • icon_check Progressive Profiling It collects the information from the user over time to create efficient consumer profiles.
  • icon_check Social Media Automation Process via which content gets scheduled on social media in an automated manner.
  • icon_check Through Channel Marketing Automation (TCMA) Helps companies with automated marketing activities across various channels.

Campaign Management

  • icon_check Channel Management Manage multiple marketing channels seamlessly for consistent messaging and performance tracking.
  • icon_check Campaign Optimization Improve conversion rates, enhance user engagement and increase ROI.
  • icon_check Omnichannel Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions.
  • icon_check Multichannel To plan, execute, and measure marketing tasks across multiple channels.
  • icon_check Performance Analytics Enables marketers to track, analyze, and optimize marketing campaign performance across different channels in real-time
  • icon_check Conversion Rate Optimization (CRO) Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.
  • icon_check Channel Optimization Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
  • icon_check Data Driven Optimization Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities
  • icon_check Advertising Management Process that involves planning and executing campaigns to promote a product or service
  • icon_check Landing Page Optimization It assists the users with improving the design and layout of web pages and increases conversions.

Lead Management

  • icon_check Lead Scoring It uplifts potential customers based on their likelihood of becoming customers.
  • icon_check List Management Helps in organizing, maintaining, and optimizing lists of potential customers or leads
  • icon_check Lead Generation It helps in attrracting new potential customers
  • icon_check Lead Nurturing It engages with the potential customers to encourage them to make further purchases
  • icon_check Lead Qualification Helps the users in identify and prioritize the best leads.
  • icon_check Segmentation Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Leads Conversion It helps organization in converting potential client to prominent customers

Email Marketing

  • icon_check Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Auto - Responders Send predefined messages to customers based on the choices that they make
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Email Optimization Segments your email in an optimal manner

WhatsApp Marketing

  • icon_check Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Auto - Responders Send predefined messages to customers based on the choices that they make
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Segmentation Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Bulk messaging Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.

Integrations Supported

  • icon_check Third Party Integration Allows the user to integrate with several thrid party applications with ease.
  • icon_check Barcode Integration Deliver clients prewritten messages depending on specified triggers.
  • icon_check Project Management With the help of AI, organizations can manage thier projects with utmost efficiency.
  • icon_check CRM Integration Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
  • icon_check API Integration Ability to connect two or more applications via APIs.
  • icon_check Webhooks Messages that are sent from one application to another, when the trigger is set.
  • icon_check Event Marketing Method via which particular behaviours or occurrences cause an automated reaction
  • icon_check Influencer Marketing It helps in building a partnership between influencers and brands that benefits both parties

Analytics and Reporting

  • icon_check Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Visitor Tracking Users can analyze and track customer's activity over the platform.
  • icon_check Real-time & Actionable Insights Real-time data analysis with immediate data-driven recommendations for action.
  • icon_check Dashboards Projects the user's data in a visual format
  • icon_check Live View It offers real-time insight into your audience's interactions with your marketing materials.
  • icon_check Heatmaps Helps marketers spectate their visitor's activity on their page.
  • icon_check Session Recording Records visitor's interaction with the platform (including mouse movement as well)
  • icon_check Web Form Tracking Allows the user to track the activities of the users once they submit the form.
  • icon_check PDF Report Allows the user to export the data in PDF format

Alerts & Notifications

  • icon_check SMS Notification Keeps the customer notified of the changes via text messages.
  • icon_check Email Notifications You would be notified of the alterations that takes place in the campaign onto your email
  • icon_check Push Notifications A powerful tool that helps in converting clients to prominent customers
  • icon_check Real-Time alerts Allows companies to instantly send clients tailored and pertinent marketing messages.
  • icon_check Desktop Notification Gives you a pop-up notification on your desktop itself.
  • icon_check In-App Notifications Facilitates the user with notification with-in the app as well.

AI Capabilities

  • icon_check Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Generative AI The system automates creating emails, ads, social media posts, images and product descriptions.
  • icon_check Smart Recommendations Provides the user with engaging content that could uplift the organization's revenue and reputation.
  • icon_check Subject Line Helper Assists the users with engaging email subjet lines

Klaviyo Specifications

  • Supported Platforms :
  • Device:
  • Deployment :
  • Suitable For :
  • Business Specific:
  • Business Size:
  • Customer Support:
  • Training:
  • Language:
  • AI Features:
  • Ubuntu Windows MacOS Linux
  • DesktopMobileTabletiPad
  • Web-Based
  • All Industries
  • All Businesses
  • Small Business, Startups, Medium Business, Enterprises, SMBs, SMEs, MSMBs, MSMEs
  • Email, Communities
  • Webinars, Videos
  • English
  • AI Integrated

Klaviyo Reviews

90%

Have recommended this product

Overall Score

4.2/5
Based on 14 Reviews

Review this product

Your valuable feedback helps others like you make a better decision.

Pros

pros_icon “It is a versatile platform with various ways to use it. It handles our daily campaigns and flows, and we can pull daily reports easily. It's a platform we use a lot.” Babita - Jul 16, 2024

pros_icon “Klaviyo helps its users to organize emails according to the season and location and gives you easy-to-understand reports.” SUNIL KUMAR - Jul 10, 2024

pros_icon “I am a certified partner with Klaviyo and I've used it for more than 6 years now. The customer support team is very helpful and supportive.” Janvi Suman - Jul 10, 2024

Cons

cons_icon “SMS service of Klaviyo is geographically limited and only available in a few countries.” Janvi Suman - Jul 10, 2024

cons_icon “Using Klaviyo for more than 4 years and it's been a horrible experience.” Janvi Shetty - Jun 18, 2024

cons_icon “The monthly email limit is not sufficient. Try evaluating some other tool for a smoother working experience.” Manvinder - Jun 13, 2024

Klaviyo Video Reviews

youtubeVideoId

“Klaviyo Reviews: Everything You Need to Know”

4.1

Review by: Monika Sharma

youtubeVideoId

“Klaviyo Review!”

3.8

Review by: mitesh Tiwari

youtubeVideoId

“Klaviyo Review: The Ultimate E-commerce Marketing Automation Platform”

4.3

Review by: Alex Prakash

TV

tushar vadhavana

Verified reviewer:linkedin_verify

User, SAAS

2-100 Employees

Software user since: < 6 months

Reviewed on: Jul 9, 2024

4.2/5

“My two cents on Klaviyo”

It offers unique features for businesses.

Pros :

Cons :

Reason to switch : Needed more features.

Features

4.5/5

Value for Money

4/5

Customer Support

4.5/5

Ease of Use

4/5

Likely to Recommend

8/10
KS

Khan Sikander

Verified reviewer:linkedin_verify

User, SAAS

2-100 Employees

Software user since: 6-12 months

Reviewed on: Jul 9, 2024

4.1/5

“It is the Perfect Platform to Grow Your Email Marketing Campaigns”

It doesn't have scheduling features, but it has a great analytics dashboard.

Pros :

Cons :

Reason to switch : Required better scheduling options for more features.

Features

4/5

Value for Money

4/5

Customer Support

4.5/5

Ease of Use

4/5

Likely to Recommend

9/10
VS

vishal satam

Verified reviewer:linkedin_verify

User, SAAS

2-100 Employees

Software user since: 1-2 years

Reviewed on: Jul 9, 2024

4.2/5

“Perfect SMS customer contact system designed for e-commerce”

It is an amazing software, but the interface needs an update.

Pros :

Cons :

Reason to switch : We wanted an updated platform.

Features

4.5/5

Value for Money

4/5

Customer Support

4.5/5

Ease of Use

4/5

Likely to Recommend

9/10

Klaviyo Company Details

Brand Name Klaviyo
Information Klaviyo is a marketing automation and email platform designed to help grow businesses.
Founded Year 2012
Director/Founders Andrew Bialecki, Ed Hallen
Company Size 1-100 Employees

Klaviyo FAQ

A Klaviyo is compatible with Windows, Mac OS, Linux, Android, and iOS operating systems.
A Klaviyo app is available for Android and iOS mobile devices.
A Klaviyo supports web-based deployment type.
A Klaviyo pricing starts at $20 for the Starting Email plan at techjockey.com.
A Klaviyo is typically used in e-commerce, retail, fashion, food, and manufacturing industries by marketers, store owners, and developers for personalized automated email and SMS marketing campaigns.
A Klaviyo demo is available for free with techjockey.com.
A Klaviyo offers a free trial. However, the premium plan with advanced features starts at $60.
A Klaviyo installation is not required, as it is web-based/cloud-based. Just open the Setup Wizard to get started.
A Klaviyo helps with marketing automation by personalized marketing campaigns across email, SMS, and CDP, data-driven segmentation and analytics, AI-powered content creation and optimization, and tracking and delivery notifications for shipments.

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