Klaviyo

What is Klaviyo?

Klaviyo is a marketing automation platform that helps in customer engagement. It is a platform that helps create hyper-personalized marketing campaigns across email, SMS, and CDP. Gathers customer data from multiple sources by integrating more than 300 apps and platforms. It uses predictive analytics for segmenting customers and data-driven decisions with generative AI and data science for analytics to understand the customers with comprehensive profiles. It then enables businesses to automate personalized marketing campaigns based on this customer data and engage customers. It supports A/B testing for the optimization of marketing campaigns. The interface helps create an intuitive campaign using email, SMS, and push notifications.

Klaviyo centralizes data to trigger targeted messages like welcome emails, pop-ups, or product recommendations. It allows tracking success across channels of the marketing campaigns with details on conversion tracking and revenue. Allows synchronization of segments with Google Ads audiences and serves personalized ads to customers. It has an email template editor for designing engaging emails with dynamic content and customizable templates for various campaign types and seasonal events. It allows the creation of virtual contact cards and sharing the brand’s name and logo with SMS subscribers to save contact details.

Why use Klaviyo?

• Personalized marketing: Send personalized product recommendations based on customer behavior and increase cross-selling opportunities.
• A/B testing and analytics: Compare two variations of marketing campaigns and content and use customer data to get insights for creating better marketing campaigns.
• Win-Back customers: Re-engage lapsed customers with targeted promotions, encouraging their return and establishing back relationships for business growth.
• Welcome customers: Create an automated welcome series and attract emails or SMS to onboard new subscribers, motivating them to explore products.
• Cart recovery: Recover abandoned carts with automated email and SMS reminders and offer incentives to complete purchases.

Benefits of Klaviyo

• Revenue growth: Increase revenue with hyper-personalized campaigns and timely communication across channels.
• Customer satisfaction: Enhance customer relationships with targeted personalized messages and dynamic content for increasing satisfaction and loyalty.
• Better efforts: Manage marketing tasks, saving time and resources through automated, data-driven processes.
• Analytics support: Gain proper insights through analytics and AI for better decision-making and optimized marketing strategies.
• Centralized support: Centralize communication across various platforms by integrating with over 300 apps and platforms to sync customer data.

Pricing of Klaviyo

Klaviyo's price starts at $ 20. Klaviyo comes with multiple pricing plans and caters to a diverse customer base.

For subscription-related details and offers on premium packages, please request a call back from our product experts.