Iterable

What is Iterable?

Iterable is a marketing automation software designed to assist businesses in creating and managing campaigns, that can be used for promotional purposes. It allows users to create highly personalized and cross-channel campaigns. Iterable offers a variety of features like advanced reporting that helps in cultivating connections with their users on a deeper level. Hence increasing customer engagement and lead conversions.

Iterable’s highly interactive, user-friendly interface increases sales and customer engagement. Apart from that, Iterable is equipped with numerous functionalities, like email marketing, sales automation, marketing automation, and customer relationship management, that facilitate efficient workflow.

Why Choose Iterable?

For numerous reasons, that makes Iterable a popular marketing automation tool. Some of them are listed below:

• Transactional Campaign: Iterable does cross-channel marketing using emails, SMS and, push notifications, in-app messages, and much more.
• Advance Segmentation: Using Iterable and segregating users’ audiences can help them deliver the right message to the right audience and raise their level of trust in the organization.
• AI-driven Insights: It offers automated features like goal prediction, channel optimization, brand affinity reporting, etc. that assist its users with connecting with customers deeper.
• Notification Popup: Iterable makes sure that the users are getting updated of all the changes that are taking place. Moreover, it enables the user to choose how often they want the pop-ups to appear.

Additional Iterable features

Various additional functionalities of Iterable make it special. Some of them are as follows:

• Journey Assist: Allows the user to create a customer journey from point zero, with the flexibility to make certain changes if required. By allowing you to add new tiles and journey maps, Iterable gives you the freedom to add new routes to your existing journey.
• ROI assessment: Actively onboard your customers and make sure that their needs are being met. It increases the organization’s ROI value, hence increasing the money that’s flowing in.
• Automated Optimization: Manage your most important customers with the help of email optimization, landing page optimization, and data-driven optimization.
• Advance Designing: Iterable allows you to create dynamic messages and campaigns for individual channels with ease. Users can make use of ready-to-use templates and build their own with its drag-and-drop template-building functionality.
• Data unification: Iterable provides real-time insights and creates ads based on user activity by collecting users’ data from several sources.

Who are the Potential Users of Iterable?

Iterable is developed for businesses of various sizes and domains, ranging from startups to large companies. Here is the list of industries that use Iterable:

• E-commerce industries: Almost every e-commerce industry focuses on better product suggestions, and automated cart abandonment, and provides better interface with e-commerce platforms like WooCommerce or Shopify.
• Enterprise: Various MNCs choose Iterable as they provide several features that are crucial for large businesses. It offers several integration features, such as ERP and advanced CRM, which increase scalability and revenue intake.
• Entertainment industry: Iterable is used by media and entertainment industries as they focus on tracking users, nurturing new leads, and increasing interaction. And Iterable excels in all of these areas.
• BFSI and Fintech: Iterable is used by banks and other financial industries as they want to help their customers with data segmentation, data management, and transactional emailing.

Key Takeaways from Iterable

Let’s rewind and grab some key takeaways from Iterable.

• Iterable provides a single platform from which a user can manage all their campaigns across multiple channels.
• It facilitates the user with advanced customer journey personalization.
• Iterable has a good user interface that lets its users easily create, manage, and segment their campaigns with ease.
• Lead scoring is made easy by Iterable, which enables marketing and salespeople to evaluate their choices.

Iterable Pricing

To avail the services of Iterable, users must contact their sales team. There you’ll be informed of all the subscription packages and functionalities that you’ll be getting along with them. From there, you can choose the package of your choice. But, normally the pricing for Iterable starts from $500.