E TRADE Features

Core Features

Portfolio Management Track investments and assess performance effectively.
Market Data Real-time stock prices and market trends for informed trading decisions.
Watchlist Customizable list of securities for easy monitoring of price movements.
Charting Tools Visual tools to analyze price movements and trends using various chart types.
Order Control Manage and modify trades efficiently to align with trading strategies.
Order Execution Complete trades by placing, modifying, and canceling orders.

Order Execution

Trailing Stop Order Adjusts the stop price with favorable market movement for profit protection.
Limit Order Buy/sell at a specified price or better for control over trade execution.
Market Order Immediate buy/sell at current market price prioritizing speed.
Stop (Loss) Order Sell when the price hits a certain level to limit losses.
Stop Limit Orders Triggers a limit order once a specified stop price is reached.

Research and Analysis

Scanning Tools Filter stocks based on specific criteria to spot trading opportunities.
Backtesting and Optimization Test strategies against historical data to assess effectiveness.
Smart drawing tools Annotate charts with trend lines and levels for better analysis.
Technical Analysis Use price movements and volume data to predict future price trends.
Fundamental Analysis Evaluate a security's value by analyzing financial data and economic factors.
Pattern Recognition Identify significant historical price patterns for future forecasting.

Trading Options

Algorithm Trading Automate trading strategies for faster execution without emotional bias.
Options Trading Buy/sell options contracts for strategic market exposure.
Futures Trading Trade contracts obligating purchase/sale of an asset at a future date.
Forex Trading Trade currency pairs to profit from exchange rate fluctuations.
Crypto Trading Trade cryptocurrencies to benefit from market volatility.
Automatic Trading Execute trades automatically based on set criteria.
Margin Trading (MTF) Borrow funds to trade larger positions than the account balance allows.
Mutual Funds Invest in professionally managed portfolios for diversified exposure.
Paper Trading Simulate trading without real money to test strategies.
Intraday Trading Buy/sell securities within the same trading day for short-term gains.

Reporting & Analytics

P&L Report Summarize profits and losses over a specified period.
Contract Note Document detailing trade specifics, including prices and fees.
Financial Transaction Report (CashLedger) Track cash inflows and outflows in the trading account.
Dashboards Visual summaries of key performance metrics for quick assessments.
Automated Reports Generate regular reports on trading activity and performance automatically.
Report Customization Tailor reports to meet specific user requirements for relevance.

Account Management

Demat Account Creation Facilitate the opening of electronic securities accounts.
Platform Migration Assist in transferring accounts or data from one platform to another.
Customizable User Interface Personalize trading environments for ease of use.
Multi-Factor Authentication (MFA) Enhance security with multiple verification methods.

Integrations

Financial Tools Integration Incorporate various financial analysis tools for improved insights.
API Integration Connect third-party apps to enhance platform functionality.

Alerts & Notification

Real Time Market Updates Instant notifications on significant market changes and events.
News Alerts Updates on news events that could impact markets.
Volume Alerts Alerts for unusual trading volumes in securities.
Price Alert Notifications when securities hit specified price points.

Brand Name	Morgan Stanley
Information	Morgan Stanley (NYSE: MS) is a leading global financial services firm providing a wide range of investment banking, securities, wealth management and investment management services.
Founded Year	1935
Director/Founders	Dean G. Witter, Harold Stanley, Henry Sturgis Morgan, Richard S. Reynolds, Vikram Raju, Vincent Lupo
Company Size	1000+ Employees

E TRADE