Drip Marketing Automation Software Pricing, Features & Reviews

What is Drip?

Drip is a customer-centric marketing automation platform designed to help businesses to engage and grow their audience. This channel lets companies capture customer data from sign-ups, registrations, e-commerce platforms, pop-ups, website interactions, email engagement, and third-party applications. It integrates these data to provide a detailed understanding of customer preferences, behavior, etc., which allows customer segmentation. Each customer is then sent with personalized marketing email campaigns that are effective and relevant. The platform has a user-friendly interface, allowing users to design workflows, schedule triggers for actions, and set marketing tasks in auto-pilot mode. All daily marketing tasks are then carried out automatically. The platform aims to simplify marketing tasks, enhance customer engagement, and drive revenue growth through targeted marketing efforts.

Drip offers more than 20 workflow templates that can be customized for purposes like welcome series, abandoned cart, abandoned browse, post-purchase, win-back, etc. It allows you to set customer-action-based triggers to send relevant content when people buy, browse, and click the online website. It can segment the email lists based on location, purchase history, and customer interests, thus segregating email content based on customer preferences. It supports A/B testing, where the different versions of email campaigns and designs can be tested and optimized as per performance. It allows the tracking and measuring the impact of the email marketing efforts, such as open rates, click rates, conversions, and revenue, giving details on marketing campaign performance. It allows social retargeting where the audience from Facebook can be synched with customer segments to create personalized marketing campaigns.

Why use Drip?

Automation: Run multi-channel marketing strategies on autopilot mode, customize workflows, and synchronize data, all automatically, freeing up time for creative ideas.
Lead nurturing: Allows the sending of relevant campaign content to audiences based on their interests and actions, leading to more conversion.
Data analytics: It uses analytics to give insights on customer behavior and campaign effectiveness and helps to make better decisions.
Brand awareness: Allows for welcoming new customers and guiding them through the features and benefits of products or services, leading to brand awareness.
Product recommendation: Uses segmentation to suggest personalized product recommendations, leading to increased cross-selling opportunities.

Benefit of Drip

Increase sales: Helps to convert more leads into customers with timely and relevant messages.
Enhance engagement: Through personalized messages based on customer behavior, it helps to build stronger connections and loyalty.
Better efficiency: Automating email campaigns and tasks helps to reduce manual work and costs, allowing for a focus on strategic marketing.
Segmentation: Allows capturing the right audience through customer analysis and makes messages relevant based on customer preferences.
Measure and optimize: It tracks and analyzes the campaign performance and improves the marketing strategy.

Pricing of Drip

Drip price in United States starts at $39. Drip comes with multiple pricing plans and caters to a diverse customer base.

For subscription-related details and offers on premium packages, please request a call back from our product experts.

Drip Marketing Automation Software Features

Core Functionalities

Behaviour Management A marketing technique that targets consumers with personalized content based on their past activity.
Templates Ready-to-use email and campaign templates
Landing Page / Web Forms Helps the user create attractive landing pages which further helps them attract new customers.
SMS Marketing Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
Automated Workflow Optimization Helps in boosting marketing efficiency by automating repetative tasks.
A/B Testing Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
Dynamic Content Produces personalized campaigns as per users' interests, behavior, and preferences.
Behavioral Targeting Delivers messages and advertisements based on the users' activity.
Custom Workflows Allows the user to streamline their workflow and educates them about the sections that need attention.
Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
Content Marketing Automation Automate content creation, scheduling, and distribution to engage audiences across channels.
Progressive Profiling It collects the information from the user over time to create efficient consumer profiles.
Social Media Automation Process via which content gets scheduled on social media in an automated manner.
Compliance Management Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
Contact Management Automatically organize, track, and nurture leads and contacts for personalized marketing outreach.
Loyalty Management Allows the users to strategize design patterns, manage, and analyze loyalty programs.
User Access Management Allotting access to a specified user, as per their level of importance in the workflow
Visual Editor Helps in quickly assembling campaigns by dragging and dropping elements.
Through Channel Marketing Automation (TCMA) Helps companies with automated marketing activities across various channels.

Campaign Management

Channel Management Manage multiple marketing channels seamlessly for consistent messaging and performance tracking.
Campaign Optimization Improve conversion rates, enhance user engagement and increase ROI.
Omnichannel Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions.
Performance Analytics Enables marketers to track, analyze, and optimize marketing campaign performance across different channels in real-time
Conversion Rate Optimization (CRO) Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.
Multichannel To plan, execute, and measure marketing tasks across multiple channels.
Channel Optimization Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
Data Driven Optimization Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities
Landing Page Optimization It assists the users with improving the design and layout of web pages and increases conversions.
Advertising Management Process that involves planning and executing campaigns to promote a product or service

Lead Management

Lead Generation It helps in attrracting new potential customers
Lead Nurturing It engages with the potential customers to encourage them to make further purchases
Lead Qualification Helps the users in identify and prioritize the best leads.
Segmentation Helps in separating customers as per their choice, behaviour and their pattern.
Lead Scoring It uplifts potential customers based on their likelihood of becoming customers.
List Management Helps in organizing, maintaining, and optimizing lists of potential customers or leads
Leads Conversion It helps organization in converting potential client to prominent customers

Email Marketing

Auto - Responders Send predefined messages to customers based on the choices that they make
Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
Behavioral Targeting Delivers messages and advertisements based on the users' activity.
Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
Email Optimization Segments your email in an optimal manner

WhatsApp Marketing

Auto - Responders Send predefined messages to customers based on the choices that they make
Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
Bulk messaging Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.
Behavioral Targeting Delivers messages and advertisements based on the users' activity.
Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
Segmentation Helps in separating customers as per their choice, behaviour and their pattern.

Integrations Supported

CRM Integration Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
API Integration Ability to connect two or more applications via APIs.
Third Party Integration Allows the user to integrate with several thrid party applications with ease.
Barcode Integration Deliver clients prewritten messages depending on specified triggers.
Project Management With the help of AI, organizations can manage thier projects with utmost efficiency.
Webhooks Messages that are sent from one application to another, when the trigger is set.
Event Marketing Method via which particular behaviours or occurrences cause an automated reaction
Influencer Marketing It helps in building a partnership between influencers and brands that benefits both parties

Analytics and Reporting

Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
Visitor Tracking Users can analyze and track customer's activity over the platform.
Real-time & Actionable Insights Real-time data analysis with immediate data-driven recommendations for action.
Dashboards Projects the user's data in a visual format
Live View It offers real-time insight into your audience's interactions with your marketing materials.
Heatmaps Helps marketers spectate their visitor's activity on their page.
Session Recording Records visitor's interaction with the platform (including mouse movement as well)
Web Form Tracking Allows the user to track the activities of the users once they submit the form.
PDF Report Allows the user to export the data in PDF format

Alerts & Notifications

SMS Notification Keeps the customer notified of the changes via text messages.
Email Notifications You would be notified of the alterations that takes place in the campaign onto your email
Push Notifications A powerful tool that helps in converting clients to prominent customers
In-App Notifications Facilitates the user with notification with-in the app as well.
Real-Time alerts Allows companies to instantly send clients tailored and pertinent marketing messages.
Desktop Notification Gives you a pop-up notification on your desktop itself.

AI Capabilities

Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
Generative AI The system automates creating emails, ads, social media posts, images and product descriptions.
Smart Recommendations Provides the user with engaging content that could uplift the organization's revenue and reputation.
Subject Line Helper Assists the users with engaging email subjet lines

Drip Marketing Automation Software Reviews

Have recommended this product

Overall Score

4.1/5

Based on 10 Reviews

Features 3.9/5

Value for Money 4.2/5

Ease of Use 4.0/5

Customer Support 4.2/5

Review this product

Your valuable feedback helps others like you make a better decision.

Pros

pros_icon “Drip integrates easily with my video hosting platform, making my workflow much smoother.” Shailendra Shukla - Aug 5, 2024

pros_icon “Drip's dashboard is super easy to navigate. As someone who uses email campaigns regularly, I find it easy and user-friendly.” Priyanshu - Aug 5, 2024

pros_icon “Drip has been a very reliable choice for my needs. They assured me everything would work out, and it did.” Nandini Gupta - Aug 3, 2024

Cons

cons_icon “Support can get backed up, and there’s no phone support option. Sometimes the system can be slow, especially when loading lists or prior broadcasts.” Manvinder - Aug 6, 2024

cons_icon “I had some trouble with the signup process, it felt a bit buggy and didn’t send me a confirmation email, which was quite annoying.” Nitesh Sehgal - Aug 6, 2024

cons_icon “The text editor for newsletters can be quirky, with fonts changing randomly despite setting a default font.” Shailendra Shukla - Aug 5, 2024

Drip Marketing Automation Software Video Review

“Drip Email Marketing Review: Is it Right For You?”

4.3

Review by: KARTIK ARORA

manvinder

Verified reviewer:

Co-founder, Retail

101-500 Employees

Software user since: 6-12 months

Reviewed on: Aug 6, 2024

3.8/5

“Best ESP I’ve Ever Used, totally value for money”

Having used many ESPs over the years, Drip is by far the best. While support can be slow and there’s no phone option, the staff is knowledgeable. Sometimes, the system slows down, but these issues are minor compared to the overall benefits.

Pros : Drip stands out among the many ESPs I’ve used over the years, including GetResponse, Mailchimp, and AWeber. Its flexibility and depth of integration in automation, the software makes it easy to reach the right person with the right message at the right time.

Cons : Support can get backed up, and there’s no phone support option. Sometimes the system can be slow, especially when loading lists or prior broadcasts.

Switched from : GetResponse

Reason to switch : I needed a more flexible platform with better integration capabilities.

Features

3.5/5

Value for Money

4/5

Customer Support

4.5/5

Ease of Use

3.5/5

Shailendra Shukla

Verified reviewer:

Lead, Retail

2-100 Employees

Software user since: 6-12 months

Reviewed on: Aug 5, 2024

3.6/5

“Drip Has Simplified My Email Marketing processes”

Drip has greatly simplified my email marketing, especially with its integration with UScreen. The only issue is the text editor, which can be a bit unpredictable with fonts.

Pros : Drip integrates easily with my video hosting platform, making my workflow much smoother.

Cons : The text editor for newsletters can be quirky, with fonts changing randomly despite setting a default font.

Reason to switch : I needed a platform that integrated well with UScreen and offered customizable workflows, which Drip did perfectly.

Features

4/5

Value for Money

3.5/5

Customer Support

3.5/5

Ease of Use

3.5/5

Janvi More

Verified reviewer:

Lead, Retail

101-500 Employees

Software user since: 1-2 years

Reviewed on: Jul 16, 2024

3.7/5

“Helpful for Launching Campaigns and Managing a Large Audience”

Drip’s automation is a time-saver, helps me manage a large audience. However, the need to re-enter elements in the automation flow and the mandatory email for campaign registration are drawbacks.

Pros : Drip’s automation features save a lot of time, allowing me to generate more leads and interest than I could manually.

Cons : Registering users to a campaign requires an email, and it’s frustrating that you can’t move elements around in the automation flow.

Switched from : ActiveCampaign

Reason to switch : I needed better automation capabilities, and Drip offered the solutions I was looking for.

Features

3.5/5

Value for Money

4/5

Customer Support

4/5

Ease of Use

3.5/5