Drip Marketing Automation Software Pricing, Features & Reviews
What is Drip?
Drip is a customer-centric marketing automation platform designed to help businesses to engage and grow their audience. This channel lets companies capture customer data from sign-ups, registrations, e-commerce platforms, pop-ups, website interactions, email engagement, and third-party applications. It integrates these data to provide a detailed understanding of customer preferences, behavior, etc., which allows customer segmentation. Each customer is then sent with personalized marketing email campaigns that are effective and relevant. The platform has a user-friendly interface, allowing users to design workflows, schedule triggers for actions, and set marketing tasks in auto-pilot mode. All daily marketing tasks are then carried out automatically. The platform aims to simplify marketing tasks, enhance customer engagement, and drive revenue growth through targeted marketing efforts.
Drip offers more than 20 workflow templates that can be customized for purposes like welcome series, abandoned cart, abandoned browse, post-purchase, win-back, etc. It allows you to set customer-action-based triggers to send relevant content when people buy, browse, and click the online website. It can segment the email lists based on location, purchase history, and customer interests, thus segregating email content based on customer preferences. It supports A/B testing, where the different versions of email campaigns and designs can be tested and optimized as per performance. It allows the tracking and measuring the impact of the email marketing efforts, such as open rates, click rates, conversions, and revenue, giving details on marketing campaign performance. It allows social retargeting where the audience from Facebook can be synched with customer segments to create personalized marketing campaigns.
Why use Drip?
- Automation: Run multi-channel marketing strategies on autopilot mode, customize workflows, and synchronize data, all automatically, freeing up time for creative ideas.
- Lead nurturing: Allows the sending of relevant campaign content to audiences based on their interests and actions, leading to more conversion.
- Data analytics: It uses analytics to give insights on customer behavior and campaign effectiveness and helps to make better decisions.
- Brand awareness: Allows for welcoming new customers and guiding them through the features and benefits of products or services, leading to brand awareness.
- Product recommendation: Uses segmentation to suggest personalized product recommendations, leading to increased cross-selling opportunities.
Benefit of Drip
- Increase sales: Helps to convert more leads into customers with timely and relevant messages.
- Enhance engagement: Through personalized messages based on customer behavior, it helps to build stronger connections and loyalty.
- Better efficiency: Automating email campaigns and tasks helps to reduce manual work and costs, allowing for a focus on strategic marketing.
- Segmentation: Allows capturing the right audience through customer analysis and makes messages relevant based on customer preferences.
- Measure and optimize: It tracks and analyzes the campaign performance and improves the marketing strategy.
Pricing of Drip
Drip price in United States starts at $39. Drip comes with multiple pricing plans and caters to a diverse customer base.
For subscription-related details and offers on premium packages, please request a call back from our product experts.