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CleverTap

Brand : Clevertap

Price On Request

CleverTap is a comprehensive mobile marketing platform that enables businesses to engage and retain users through personalized and data-driven campaigns. ...Read more

CleverTap Software Pricing, Features & Reviews

What is CleverTap?

CleverTap is a top-tier mobile engagement platform, specializing in targeted marketing campaigns through channels like push notifications and email. It provides advanced analytics and user segmentation, allowing businesses to understand and adapt to user behavior in real-time.

Widely used across industries such as e-commerce, gaming, finance, and travel, CleverTap enhances user experiences and boosts customer loyalty with features like user profiling, A/B testing, and automated workflows.

Why Choose CleverTap Software?

  • Multi-Channel Marketing: IT supports push notifications, in-app messages, and email for diverse user reach.
  • Personalization: Businesses can create tailored marketing campaigns for effective user engagement using its features.
  • Advanced Analytics: IT offers robust tools for deep insights into user behavior and preferences.
  • Real-Time Insights: IT emphasizes prompt optimization of engagement strategies based on real-time user data.
  • Industry Diversity: IT adapts effectively across e-commerce, gaming, finance, and travel sectors.
  • Enhanced User Experiences: Features like user profiling, A/B testing, and automated workflows contribute to improved user satisfaction.
  • Versatility: IT suits businesses of all sizes seeking effective mobile marketing and retention solutions.

Functionalities of CleverTap Software

  • Dynamic Segmentation: It allows dynamic segmentation of user groups based on behavior and preferences.
  • Funnel Analysis: Businesses can track and analyze user journeys to understand conversion and drop-off points.
  • Retention Analysis: Provides tools for analyzing user retention over time, helping businesses optimize strategies.
  • Predictive Analytics: Leverages machine learning for predictive insights into user behavior and potential churn.
  • In-App Notifications: Enables targeted communication with users through in-app messages for enhanced engagement.
  • Campaign Testing: Allows A/B testing of marketing campaigns to identify the most effective strategies.
  • Feedback Collection: Facilitates the collection of user feedback to inform product and marketing improvements.

Benefits of CleverTap Software

  • Cross-Channel Coordination: Ensures seamless coordination across various communication channels for a unified user experience.
  • AI-Driven Automation: Utilizes artificial intelligence to automate workflows, saving time and resources while optimizing user engagement.
  • Behavioral Analytics: Offers comprehensive behavioral analytics, helping businesses understand user interactions and preferences in-depth.
  • Personalized Recommendations: Enables businesses to deliver personalized product or content recommendations, enhancing user satisfaction.
  • Scalability: CleverTap's scalable infrastructure accommodates the growth of businesses without compromising performance.
  • Comprehensive Customer Profiles: Provides a holistic view of customer profiles, aiding in the creation of more targeted and relevant marketing campaigns.

Pricing of CleverTap

CleverTap details are available on request at techjockey.com.

The pricing model is based on different parameters, including extra features, deployment type, and the total number of users. For further queries related to the product, you can contact our product team and learn more about the pricing and offers.

CleverTap Pricing & Plans

CleverTap price is available on request

Looking for pricing details, customization requirements or have other queries? We are just a click away.

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CleverTap Features

Core Functionalities

  • icon_check Behaviour Management A marketing technique that targets consumers with personalized content based on their past activity.
  • icon_check Templates Ready-to-use email and campaign templates
  • icon_check SMS Marketing Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
  • icon_check A/B Testing Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
  • icon_check Dynamic Content Produces personalized campaigns as per users' interests, behavior, and preferences.
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Custom Workflows Allows the user to streamline their workflow and educates them about the sections that need attention.
  • icon_check Landing Page / Web Forms Helps the user create attractive landing pages which further helps them attract new customers.
  • icon_check Automated Workflow Optimization Helps in boosting marketing efficiency by automating repetative tasks.
  • icon_check Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Content Marketing Automation Automate content creation, scheduling, and distribution to engage audiences across channels.
  • icon_check Progressive Profiling It collects the information from the user over time to create efficient consumer profiles.
  • icon_check Compliance Management Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
  • icon_check Contact Management Automatically organize, track, and nurture leads and contacts for personalized marketing outreach.
  • icon_check Loyalty Management Allows the users to strategize design patterns, manage, and analyze loyalty programs.
  • icon_check User Access Management Allotting access to a specified user, as per their level of importance in the workflow
  • icon_check Visual Editor Helps in quickly assembling campaigns by dragging and dropping elements.
  • icon_check Social Media Automation Process via which content gets scheduled on social media in an automated manner.
  • icon_check Through Channel Marketing Automation (TCMA) Helps companies with automated marketing activities across various channels.

Campaign Management

  • icon_check Channel Management Manage multiple marketing channels seamlessly for consistent messaging and performance tracking.
  • icon_check Campaign Optimization Improve conversion rates, enhance user engagement and increase ROI.
  • icon_check Omnichannel Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions.
  • icon_check Multichannel To plan, execute, and measure marketing tasks across multiple channels.
  • icon_check Performance Analytics Enables marketers to track, analyze, and optimize marketing campaign performance across different channels in real-time
  • icon_check Channel Optimization Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
  • icon_check Data Driven Optimization Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities
  • icon_check Landing Page Optimization It assists the users with improving the design and layout of web pages and increases conversions.
  • icon_check Advertising Management Process that involves planning and executing campaigns to promote a product or service
  • icon_check Conversion Rate Optimization (CRO) Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.

Lead Management

  • icon_check List Management Helps in organizing, maintaining, and optimizing lists of potential customers or leads
  • icon_check Lead Generation It helps in attrracting new potential customers
  • icon_check Lead Nurturing It engages with the potential customers to encourage them to make further purchases
  • icon_check Lead Qualification Helps the users in identify and prioritize the best leads.
  • icon_check Leads Conversion It helps organization in converting potential client to prominent customers
  • icon_check Segmentation Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Lead Scoring It uplifts potential customers based on their likelihood of becoming customers.

Email Marketing

  • icon_check Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Auto - Responders Send predefined messages to customers based on the choices that they make
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Email Optimization Segments your email in an optimal manner

WhatsApp Marketing

  • icon_check Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Auto - Responders Send predefined messages to customers based on the choices that they make
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Segmentation Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Bulk messaging Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.

Integrations Supported

  • icon_check CRM Integration Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
  • icon_check API Integration Ability to connect two or more applications via APIs.
  • icon_check Third Party Integration Allows the user to integrate with several thrid party applications with ease.
  • icon_check Barcode Integration Deliver clients prewritten messages depending on specified triggers.
  • icon_check Project Management With the help of AI, organizations can manage thier projects with utmost efficiency.
  • icon_check Webhooks Messages that are sent from one application to another, when the trigger is set.
  • icon_check Event Marketing Method via which particular behaviours or occurrences cause an automated reaction
  • icon_check Influencer Marketing It helps in building a partnership between influencers and brands that benefits both parties

Analytics and Reporting

  • icon_check Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Visitor Tracking Users can analyze and track customer's activity over the platform.
  • icon_check Real-time & Actionable Insights Real-time data analysis with immediate data-driven recommendations for action.
  • icon_check Dashboards Projects the user's data in a visual format
  • icon_check Live View It offers real-time insight into your audience's interactions with your marketing materials.
  • icon_check Heatmaps Helps marketers spectate their visitor's activity on their page.
  • icon_check Session Recording Records visitor's interaction with the platform (including mouse movement as well)
  • icon_check Web Form Tracking Allows the user to track the activities of the users once they submit the form.
  • icon_check PDF Report Allows the user to export the data in PDF format

Alerts & Notifications

  • icon_check SMS Notification Keeps the customer notified of the changes via text messages.
  • icon_check Email Notifications You would be notified of the alterations that takes place in the campaign onto your email
  • icon_check Push Notifications A powerful tool that helps in converting clients to prominent customers
  • icon_check In-App Notifications Facilitates the user with notification with-in the app as well.
  • icon_check Real-Time alerts Allows companies to instantly send clients tailored and pertinent marketing messages.
  • icon_check Desktop Notification Gives you a pop-up notification on your desktop itself.

AI Capabilities

  • icon_check Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Generative AI The system automates creating emails, ads, social media posts, images and product descriptions.
  • icon_check Smart Recommendations Provides the user with engaging content that could uplift the organization's revenue and reputation.
  • icon_check Subject Line Helper Assists the users with engaging email subjet lines

CleverTap Specifications

  • Supported Platforms :
  • Device:
  • Deployment :
  • Suitable For :
  • Business Specific:
  • Business Size:
  • Customer Support:
  • Training:
  • Language:
  • Ubuntu Windows MacOS Linux
  • DesktopMobileTabletiPad
  • Web-Based
  • All Industries
  • All Businesses
  • Small Business, Startups, Medium Business, Enterprises
  • Email, Communities
  • Webinars, Documentation, Videos
  • English

CleverTap Reviews

78%

Have recommended this product

Overall Score

3.6/5
Based on 11 Reviews

Review this product

Your valuable feedback helps others like you make a better decision.

Pros

pros_icon “The platforms provide the ability to analyze customer behavior and provide real-time recommendations and have made it easier to engage with my audience effectively.” Dharani Dhungel - Aug 12, 2024

pros_icon “The platform’s user-friendly interface makes it easy to set up and manage these campaigns, even for someone who isn’t professional like me.” Ankita - Aug 5, 2024

pros_icon “The best part about how easy it is to set up campaigns and track their success. I also liked the excellent customer service offered by CleverTap.” Anupam Shah - Jun 25, 2024

Cons

cons_icon “The only downside I’ve encountered is that the platform sometimes takes a while to load large datasets. ” Biru - Aug 13, 2024

cons_icon “While I’ve had a positive experience overall, I’ve noticed that the platform can be a bit slow when dealing with large datasets. ” Dharani Dhungel - Aug 12, 2024

cons_icon “One area where CleverTap could improve is in its documentation. ” Ankita - Aug 5, 2024

AR

a ravi kiran A

Verified reviewer:linkedin_verify

Product Manager, SAAS

2-100 Employees

Software user since: 1-2 years

Reviewed on: Aug 12, 2024

3.6/5

“Improved Your Engagement with CleverTap’s Multi-Channel Communication Features”

CleverTap’s multi-channel communication capabilities enhanced my ability to engage with customers.

Pros :

Cons :

Switched from : Brevo

Reason to switch : I chose CleverTap because it offered more comprehensive multi-channel communication features and better integration compared to brevo.

Features

3.5/5

Value for Money

4/5

Customer Support

3.5/5

Ease of Use

3.5/5

Likely to Recommend

8/10
TV

tushar vadhavana

Verified reviewer:linkedin_verify

Project Manager, SAAS

2-100 Employees

Software user since: 6-12 months

Reviewed on: Jul 16, 2024

3.6/5

“Streamline Your Campaign Management with CleverTap’s Automation Tools”

CleverTap’s automation features have streamlined my campaign management, allowing me to create and manage complex workflows with ease. The platform’s ability to automate routine tasks has improved efficiency and consistency in my marketing efforts.

Pros :

Cons :

Reason to switch : I chose CleverTap because its automation tools provided greater flexibility and depth compared to ActiveCampaign.

Features

4/5

Value for Money

3.5/5

Customer Support

3.5/5

Ease of Use

3.5/5

Likely to Recommend

8/10
DK

Dipak Kapadi

Verified reviewer:linkedin_verify

Co-founder, SAAS

101-500 Employees

Software user since: 6-12 months

Reviewed on: Aug 13, 2024

3.6/5

“Enhances User Experience with CleverTap’s the best”

CleverTap’s strong focus on personalization and segmentation has greatly enhanced my marketing campaigns. The platform’s ability to deliver highly targeted messages based on detailed customer insights has improved engagement and conversion rates.

Pros :

Cons :

Switched from : Mailchimp Marketing Platform

Reason to switch : I switched to CleverTap because it offered more advanced personalization and segmentation capabilities compared to Mailchimp. The enhanced targeting and customer engagement features were crucial for my marketing strategy.

Features

3.5/5

Value for Money

4/5

Customer Support

3.5/5

Ease of Use

3.5/5

Likely to Recommend

7/10

Clevertap Company Details

Brand Name Clevertap
Information CleverTap is the all-in-one engagement platform that helps brands unlock limitless CLV by helping them create personalized experiences
Founded Year 2013
Director/Founders Anand Jain, Sunil Thomas, Suresh Kondamudi
Company Size 501-1000 Employees

CleverTap FAQ

A CleverTap Software is compatible with Ubuntu, Windows, Linux and MacOS.
A CleverTap Software app is not available for Android and iOS app users.
A CleverTap Software supports web-based deployment.
A CleverTap details are available on request at techjockey.com.
A CleverTap Software is used by all industries to engage and retain users through personalized and data-driven campaigns.
A Yes, CleverTap Software free demo is available at techjockey.com.
A CleverTap Software offers a free trial. However, the premium plan with advanced features is available at techjockey.com with exciting deals.
A CleverTap Software installation is not required, as it is web-based. Just open the Setup Wizard to get started.
A CleverTap Software works by helping businesses engage users through personalized mobile marketing, analyze user behavior, and automate targeted campaigns for effective communication and retention.

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