CleverTap Software Pricing, Features & Reviews

What is CleverTap?

CleverTap is a top-tier mobile engagement platform, specializing in targeted marketing campaigns through channels like push notifications and email. It provides advanced analytics and user segmentation, allowing businesses to understand and adapt to user behavior in real-time.

Widely used across industries such as e-commerce, gaming, finance, and travel, CleverTap enhances user experiences and boosts customer loyalty with features like user profiling, A/B testing, and automated workflows.

Why Choose CleverTap Software?

Multi-Channel Marketing: IT supports push notifications, in-app messages, and email for diverse user reach.
Personalization: Businesses can create tailored marketing campaigns for effective user engagement using its features.
Advanced Analytics: IT offers robust tools for deep insights into user behavior and preferences.
Real-Time Insights: IT emphasizes prompt optimization of engagement strategies based on real-time user data.
Industry Diversity: IT adapts effectively across e-commerce, gaming, finance, and travel sectors.
Enhanced User Experiences: Features like user profiling, A/B testing, and automated workflows contribute to improved user satisfaction.
Versatility: IT suits businesses of all sizes seeking effective mobile marketing and retention solutions.

Functionalities of CleverTap Software

Dynamic Segmentation: It allows dynamic segmentation of user groups based on behavior and preferences.
Funnel Analysis: Businesses can track and analyze user journeys to understand conversion and drop-off points.
Retention Analysis: Provides tools for analyzing user retention over time, helping businesses optimize strategies.
Predictive Analytics: Leverages machine learning for predictive insights into user behavior and potential churn.
In-App Notifications: Enables targeted communication with users through in-app messages for enhanced engagement.
Campaign Testing: Allows A/B testing of marketing campaigns to identify the most effective strategies.
Feedback Collection: Facilitates the collection of user feedback to inform product and marketing improvements.

Benefits of CleverTap Software

Cross-Channel Coordination: Ensures seamless coordination across various communication channels for a unified user experience.
AI-Driven Automation: Utilizes artificial intelligence to automate workflows, saving time and resources while optimizing user engagement.
Behavioral Analytics: Offers comprehensive behavioral analytics, helping businesses understand user interactions and preferences in-depth.
Personalized Recommendations: Enables businesses to deliver personalized product or content recommendations, enhancing user satisfaction.
Scalability: CleverTap's scalable infrastructure accommodates the growth of businesses without compromising performance.
Comprehensive Customer Profiles: Provides a holistic view of customer profiles, aiding in the creation of more targeted and relevant marketing campaigns.

Pricing of CleverTap

CleverTap details are available on request at techjockey.com.

The pricing model is based on different parameters, including extra features, deployment type, and the total number of users. For further queries related to the product, you can contact our product team and learn more about the pricing and offers.

CleverTap Pricing & Plans

CleverTap price is available on request

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CleverTap Features

Cross-Channel Messaging

Seamless communication across various channels like push notifications, email, and in-app messaging.

Campaign Optimization

Tools for refining marketing campaigns to enhance effectiveness and user engagement.

Journey Orchestration

Design and automate personalized user journeys for a cohesive and engaging experience.

Audience Segmentation

Segment user groups based on criteria for targeted and relevant messaging.

Behavioral Analytics

Robust analytics for understanding user behavior, preferences, and interactions.

Lifecycle Optimization

Insights to optimize user lifecycle, focusing on retention, engagement, and conversion.

Push Notification

Delivery of impactful push notifications to engage and prompt user actions.

Email Notifications

Targeted and personalized email notifications for effective communication.

In-App Messaging

Communication with users through in-app messages to enhance the user experience.

A/B Testing

Experimentation with different campaign versions to identify optimal strategies.

Personalization

Customization of content and messaging based on user preferences and behavior.

CleverTap Specifications

Supported Platforms :
Device:
Deployment :
Suitable For :
Business Specific:
Business Size:
Customer Support:
Training:
Language:

Ubuntu Windows MacOS Linux
DesktopMobileTabletiPad
Web-Based
All Industries
All Businesses
Small Business, Startups, Medium Business, Enterprises
Email, Communities
Webinars, Documentation, Videos
English

CleverTap Reviews

Have recommended this product

Overall Score

3.6/5

Based on 11 Reviews

Features 3.8/5

Value for Money 3.6/5

Ease of Use 3.5/5

Customer Support 3.5/5

Review this product

Your valuable feedback helps others like you make a better decision.

Pros

pros_icon “The platforms provide the ability to analyze customer behavior and provide real-time recommendations and have made it easier to engage with my audience effectively.” Dharani Dhungel - Aug 12, 2024

pros_icon “The platform’s user-friendly interface makes it easy to set up and manage these campaigns, even for someone who isn’t professional like me.” Ankita - Aug 5, 2024

pros_icon “The best part about how easy it is to set up campaigns and track their success. I also liked the excellent customer service offered by CleverTap.” Anupam Shah - Jun 25, 2024

Cons

cons_icon “The only downside I’ve encountered is that the platform sometimes takes a while to load large datasets. ” Biru - Aug 13, 2024

cons_icon “While I’ve had a positive experience overall, I’ve noticed that the platform can be a bit slow when dealing with large datasets. ” Dharani Dhungel - Aug 12, 2024

cons_icon “One area where CleverTap could improve is in its documentation. ” Ankita - Aug 5, 2024

AR

a ravi kiran A

Verified reviewer:

Product Manager, SAAS

2-100 Employees

Software user since: 1-2 years

Reviewed on: Aug 12, 2024

3.6/5

“Improved Your Engagement with CleverTap’s Multi-Channel Communication Features”

CleverTap’s multi-channel communication capabilities enhanced my ability to engage with customers.

Pros : CleverTap’s multi-channel communication features have been a significant asset for boosting customer engagement. The platform supports a wide range of channels. The integration of these channels into a single platform makes it easy to manage and optimize my communication strategies.

Cons : No issues so far

Switched from : Brevo

Reason to switch : I chose CleverTap because it offered more comprehensive multi-channel communication features and better integration compared to brevo.

Features

3.5/5

Value for Money

4/5

Customer Support

3.5/5

Ease of Use

3.5/5

TV

tushar vadhavana

Verified reviewer:

Project Manager, SAAS

2-100 Employees

Software user since: 6-12 months

Reviewed on: Jul 16, 2024

3.6/5

“Streamline Your Campaign Management with CleverTap’s Automation Tools”

CleverTap’s automation features have streamlined my campaign management, allowing me to create and manage complex workflows with ease. The platform’s ability to automate routine tasks has improved efficiency and consistency in my marketing efforts.

Pros : CleverTap’s automation tools have changed my campaign management. The automation of routine tasks has saved me a significant amount of time and improved the consistency of my marketing efforts.

Cons : One limitation is the initial setup for automation workflows, which can be complex and time-consuming.

Reason to switch : I chose CleverTap because its automation tools provided greater flexibility and depth compared to ActiveCampaign.

Features

4/5

Value for Money

3.5/5

Customer Support

3.5/5

Ease of Use

3.5/5

DK

Dipak Kapadi

Verified reviewer:

Co-founder, SAAS

101-500 Employees

Software user since: 6-12 months

Reviewed on: Aug 13, 2024

3.6/5

“Enhances User Experience with CleverTap’s the best”

CleverTap’s strong focus on personalization and segmentation has greatly enhanced my marketing campaigns. The platform’s ability to deliver highly targeted messages based on detailed customer insights has improved engagement and conversion rates.

Pros : CleverTap stands out in personalization and segmentation. Further, the platform allows me to create highly targeted campaigns based on detailed customer data and behavior. This level of personalization has led to better engagement and conversion rates.

Cons : The extensive segmentation options can sometimes bit disturbing and setting up complex campaigns might require a lot of initial effort. There’s also a bit of a delay when processing large customer segments, which can impact the timeliness of campaign deployment.

Switched from : Mailchimp Marketing Platform

Reason to switch : I switched to CleverTap because it offered more advanced personalization and segmentation capabilities compared to Mailchimp. The enhanced targeting and customer engagement features were crucial for my marketing strategy.

Features

3.5/5

Value for Money

4/5

Customer Support

3.5/5

Ease of Use

3.5/5

See all CleverTap reviews