Brevo

What is Brevo?

Brevo is a leading marketing automation software, formed to enhance engagement and boost an organization’s revenue. It is used by companies regardless of their size or service provider. An all-in-one marketing automation tool, embedded with numerous functionalities like lead generation, social media automation, campaign optimization, and many more, that provides a helping hand to the marketing and salespeople.

Brevo has an engaging and user-friendly interface, which makes it a popular pick among various users. It provides integration with several e-commerce software, like Shopify, WordPress, Zoho, and many more making it a trustworthy platform.

Why choose Brevo?

There are a bunch of reasons why one chooses Brevo as their ideal marketing automation tool. Some of them are as follows:

• Powerful AI functionalities: Brevo helps users with campaign management, creating an efficient road map, and segmenting data as per demographic. This provides smart recommendations and then helps in creating engaging and relevant content.
• Multi-Channel Marketing: Helps the user by reaching a versatile audience via email, SMS, push notifications, and many more as per the plan that’s been chosen by the customer.
• User-friendly platform: Brevo provides a helping hand to its users by providing them with helpful resources and clear-cut instructions that make it easy to implement.
• Highly Scalable and Compatible: Let your business go sky high with Brevo’s highly scalable subscription and its ability to integrate with a bunch of other e-commerce platforms and plugins.
• Brevo Support Functionality: Find the answers to your questions with Brevo’s Knowledge Base and FAQs and get your queries resolved with Live Chat support functionality.
• Secure Environment: Brevo provides a secure environment wherein the users’ data is kept in a safe space. Its strict privacy model makes sure that the users’ data is passed through two-factor authentication, every time a user tries to access the data.
• Easy Campaign Creation: Its drag and drop functionality and per-defined templates make it easy for the customer to create engaging campaigns.

Stand-alone functionalities of Brevo (Key Takeaways)

Brevo is a highly effective and active marketing automation platform that makes your life easier, and your marketing journey smoother.

Now that we have seen what this software is all about and why one should avail it, let's see what are some of the major takeaways from this software.

• Unified Platform: manages all your marketing streams like email, SMS and other campaigns all at one place.
• AI-powered Optimization: make complex structures and roadmaps with ease.
• Live Insights: get a detailed view of your data using Brevo’s analytics and report-making functionality.
• Customizable Marketing: send customized email and promotional articles as per the community.
• Hassle-free integration: integrate with popular tools and platforms with ease.
• Generate revenue from the Meetings: Monetize the meetings and develop a no-show and no-cancellation policy, thereby making a secure pathway for the payment.
• Meeting Tracking: It has functionalities like a Meeting Tracker that is designed to improve the workflow and maintain your connection with your audience. They sync with your calendar and generate attractive booking pages.
• Getting in touch with the old clients: It moves a bit forward with nurturing relationships with the contacts that are already on-board, it gives them a sense of belonging and keeps the relationship thriving.

Unique Functionalities of Brevo (USPs)

Here’s the list of the unique selling propositions:

• Mobile Wallet: Brevo allows the user to perform SMS marketing and make a transaction directly from the user’s wallet. Double the ROI value per customer. Using this one can connect instantly with the customer and hence develop stronger customer user relationships.
• Advance Journey Builder: It allows you to create complex customer journey maps with ease.
• Sales notification: notifies you about all those events that fall under the tag of ‘Urgent’.
• 24/7 Human support functionality: With the support functionality of more than 6 languages through numerous mediums like email, live chat, or social platforms Brevo is ready to help you out in every way possible.
• Greeting birthdays and anniversaries: Get in touch with your clients on a personal level by wishing them good luck on their special days like birthdays and anniversaries automatically with the help of a simple trigger, this would help you nurture your relationships with the customer.
• Brevo’s Users Guide: A free eBook that guides you on how to move along with marketing automation and get the most out of it using Brevo.
• Keep your contact list up to date: Changing personal information and preferences, such as email addresses and contact details, can be made by individuals by updating a simple profile form. As the information is up to date, this personalization improves the user experience.
• Unified data log: See all your users’ data with over a single sheet with utmost convenience and accuracy.

Who uses Brevo?

Brevo was built to assist firms of all sizes and domains, which vary from small businesses to large corporations. Here’s the list of some of the most prominent industries that avail Brevo:

• Large Corporations: Brevo assists large corporations in a very versatile manner, extending functionalities from managing marketing campaigns to integrating CRM software into your software.
• Educational Institutions: Institutions use Brevo to send newsletters, manage events, and contact students and parents in an automated way. It also uses campaign management software to run its campaigns effectively.
• Healthcare: Brevo acts as a boon to the healthcare industry as it automates the hectic process of setting appointments and thereby managing it, distributing newsletters, and managing reports with ease.
• Non-Profits: Brevo has immensely used non-profit organizations in many ways including managing their mail and SMS, helping them with lead generation, keeping in touch with their donors, and many more.
• Retail Businesses: Employees from marketing backgrounds use Brevo to manage multiple campaigns with ease.
• E-commerce solutions: Enhance customer interaction with the organization, thereby making stronger customer relationships.
• Startups: Brevo can help small organizations streamline their workflow.

Brevo is also used by those industries that aim to:

1. Increase their ROI value
2. Improving their customer engagement
3. Creating new leads and extracting the most out of it
4. Getting in-depth insights.

Brevo Pricing

Brevo offers a range of subscriptions wherein the user can avail themselves of the services provided by Brevo for free up to a set number of days. After that, the user must upgrade their plan either to a Starter Pack that comes at a cost of INR625/month or Business Pack INR1,345/month. With the increase in sum the number of functionalities increases as well. There is another customizable plan called Enterprise, in which users can explicitly tailor only those features that are adequate to meet their needs.