Bloomreach

What is Bloomreach?

Bloomreach, a leading marketing automation and customer experience-building platform, helps organizations grow with the help of personalized marketing. It helps businesses understand what customers truly want, with the help of its data engine that integrates real-time product and customer data. Bloomreach combines the core components of an organization and allows them to concentrate only on the crucial parts of their work.

Apart from that, Bloomreach is stacked with features like delivering highly personalized marketing strategies, optimized merchandising, its own Generative AI, etc., which allows the user to work with utmost efficiency.

Why Choose Bloomreach?

Bloomreach is an advanced marketing automation software for a number of reasons. Some of them are listed below:

• Advanced AI Capability: Bloomreach’ AI, Loomi, assists users with advanced AI and ML functionalities that help in generating new pathways, upselling their product, and increasing the company’s revenue and reputation. Using Loomi, one can do n-number of activities that include merchandising, researching the product, pathway creation, promoting brands, etc.
• Personalizing Data: Bloomreach excels in creating rich data with the help of Loomi which further assists the user in touching every single touchpoint, leading the organization to grow on an immense level.
• Manage content efficiently: It gives the freedom to create, manage, and publish your product across multiple channels with ease.
• Increases your research radius: It increases the bandwidth of your research and provides them with relevant search results and product recommendations as per the users’ activity.

Bloomreach Software Addition Features

There are various additional functionalities of Bloomreach, that make it special. Some of them are as follows:

• Advance Analytics: Provides effective insights, strong analytics, and automated report and dashboard creation. These reports are highly customizable and can be altered as per the users’ intent.
• Optimizing merchandise: Using merchandise optimization, users can grow their reputation in their customer’s eye. By doing so, users can boost their profit.
• Seamless product discovery: Customers may easily locate what they're looking for using Bloomreach's smooth product discovery. Bloomreach provides very relevant product suggestions and search results that are customized to each user's tastes by utilizing AI and sophisticated algorithms.

Who are the Potential Users of Bloomreach?

Bloomreach is developed for businesses of various sizes and domains, ranging from startups to large companies. Here is the list of industries that use Bloomreach:

• Travel and Hospitality: Bloomreach provides personalized customer experiences, omnichannel integration, and delivering data-driven insights that are some of the essential requirements of a traveling firm and are fully fulfilled by Bloomreach. Some of the popular Travel and Hospitality companies that have benefited are Virgin Express Days, The Thinking Traveller, Kiwi.com, etc.
• Lifestyle Applications: Software that provides health and fitness-related services uses Bloomreach as they need to send reminders and pop-ups to their customers and keep them engaged and up-to-date.
• Fashion: Fashion industries search for functionalities like personalized shopping, content management, and easy access to their products, and Bloomreach provides all of these features.
• D2C and brands: Bloomreach helps D2C and brands by providing them with high-profile segmentation, enhancing customers’ loyalty and thereby increasing their brand value.
• Food and Beverages: The food industries use Bloomerach's visitor tracking feature. They use this feature to target appropriate users and promote their business.

Key Takeaways of Bloomreach

Let’s rewind and grab some key takeaways from Bloomreach.

• Bloomreach uses its generative AI- Loomi, to personalize most of its activities. It acts as a helping hand to the users, as well as their customers.
• It supports a huge chunk of integration that includes additional plug-ins, 3rd party apps, and other SaaS-based applications, which gives a sense of freedom.
• Its ability to reach out to every single touchpoint and make sure that they are justified makes it a really good marketing automation software. By doing this, an organization can make sure that their customers’ requests are fulfilled from end-to-end.
• Bloomreach facilitates advanced reporting and dashboard creation, using which users can represent their data that’s more visually appealing than ever before.

Bloomreach Pricing

To avail the services of Bloomreach users must get in touch with the sales team of Bloomreach. They have a confidential pricing module. To know about the subscription packages and the services that they’ll be getting alongside, one must contact their sales team and get acknowledgement. Meanwhile, Bloomreach demo version can be used by the user and get accustomed with the software.