ActiveCampaign Software Pricing, Features & Reviews

What is ActiveCampaign?

A fully automated marketing automation software that assists businesses in suggesting, personalizing, and improving a campaign. Numerous features of ActiveCampaign assist in cultivating meaningful customer experience by building responsive campaigns and banners.

ActiveCampaign's user-friendly design has aided several firms in increasing sales engagement and automation. Aside from that, this platform's abundance of functionalities, including customer relationship management, marketing automation, sales automation, and email marketing, enable effective workflow.

Why Choose ActiveCampaign?

For several reasons, ActiveCampaign is an excellent marketing automation tool. Following is a list of a few of them:

Progressive AI Capability: Provides its own generative AI to assist marketers in identifying the most effective real-time engagement strategies. Equipped with advanced AI features like Customer Journey Builder, Generative AI, and Predictive Demographic, ActiveCampaign has maintained its reputation well enough in the market.
Generate and Nurture leads effortlessly: Enhance customer engagement by providing them with personalized ads, SMS, and emails as per their preference.
Superior Segmentation: Loosen up the hectic task of customer separation using ActiveCampaign Segmentation. Send appropriate messages to the appropriate client and increase their level of satisfaction.
Advance Integration: ActiveCampaign integrates with 950+ applications and feels the freedom to connect with those apps only that are most suitable for your organization.

Additional Features of ActiveCampaign

There are several functionalities of ActiveCampaign, that make it stand out in the crowd. Some of them are listed below:

Smart Content Creation: Using ActiveCampaing you can create your own highly personalized emails, landing pages, and forms thereby increasing customer engagement and trust in your product.
Dynamic Content: Allows you to enhance the click rate, click-throughs, and total conversions. To customize content according to user preferences, use information, tags, and groups from your segments.
Audience Management: Segregate your audience accurately with the help of audience management. Treat every single audience as your only lead and make highly personalized messages and campaigns via 1:1 Emailing.
Advance Reporting: Don’t restrain yourself with simple reports and CSV files. Do more with ActiveCampaign which allows advance analytics and reporting. Features like contact reporting, automated reporting, and store performance analysis allow you to do more than just simple reporting.
Add-on CRM: Get real-time data with the help of additional CRM functionalities such as, lead scoring, sales engagement automation, e-commerce automation, and much more.

Who are the Potential Users of ActiveCampaign?

ActiveCampaign is used by a variety of organizations, here is the list of industries that use ActiveCampaign:

Healthcare Centers: Using ActiveCampaign’s intelligent marketing automation, healthcare centers keep organized data of all your patients.
Educational Institutes: ActiveCampaign assists educational institutions in improving their customer engagement with their clients, improving the workflow of their staff, and creating attractive campaigns.
Non-profit Organization: It helps non-profit organizations with easy lead capturing, and automates the process of securing donations, raising awareness, and managing contacts.
Retail Business: It assists marketers in automating their traditional marketing methods and enhancing their online footprint. Using ActiveCampaign industries can enhance workflow and generate more revenue.
Consulting Services: They make use of ActiveCampaign and build efficient campaigns for their customers. It also helps them in running campaigns, and keeping the user updated with any possible alteration.

Key Takeaways of ActiveCampaign

Let’s go back and grab some of the essential pointers of ActiveCampaign.

ActiveCampaign is an all-in-one platform that allows everything from email marketing to creating responsive landing pages, to providing advanced CRM functionalities.
Contact management and contact segregation is really easy with ActiveCampaign.
It helps in grouping the contacts as per their demographic, ensuring clients receive relevant updates and necessary information about their new leads.
ActiveCampaign allows lead scoring that helps sales and marketing teams rank potential customers based on their likelihood of becoming customers.

ActiveCampaign Pricing Plans

ActiveCampaign pricing plans are divided into four subcategories.

The Starter pack costs $15/month and is equipped with enough functionalities for a user to get comfortable with the software.
Activecampaign Plus plan that sums up to $49/month and provides automation and other customer insights.
Their Pro plan costs $79/month, using which gets everything from the Plus plan along with Omnichannel marketing.
The last is the Enterprise pack, wherein you can unlock every possible feature of ActiveCampaign costs $145/month.

ActiveCampaign Features

Core Functionalities

Contact Management Automatically organize, track, and nurture leads and contacts for personalized marketing outreach.
Templates Ready-to-use email and campaign templates
SMS Marketing Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
A/B Testing Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
Dynamic Content Produces personalized campaigns as per users' interests, behavior, and preferences.
Behavioral Targeting Delivers messages and advertisements based on the users' activity.
Custom Workflows Allows the user to streamline their workflow and educates them about the sections that need attention.
Landing Page / Web Forms Helps the user create attractive landing pages which further helps them attract new customers.
Automated Workflow Optimization Helps in boosting marketing efficiency by automating repetative tasks.
Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
Content Marketing Automation Automate content creation, scheduling, and distribution to engage audiences across channels.
Social Media Automation Process via which content gets scheduled on social media in an automated manner.
Compliance Management Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
Behaviour Management A marketing technique that targets consumers with personalized content based on their past activity.
Loyalty Management Allows the users to strategize design patterns, manage, and analyze loyalty programs.
User Access Management Allotting access to a specified user, as per their level of importance in the workflow
Visual Editor Helps in quickly assembling campaigns by dragging and dropping elements.
Progressive Profiling It collects the information from the user over time to create efficient consumer profiles.
Through Channel Marketing Automation (TCMA) Helps companies with automated marketing activities across various channels.

Campaign Management

Channel Management Manage multiple marketing channels seamlessly for consistent messaging and performance tracking.
Campaign Optimization Improve conversion rates, enhance user engagement and increase ROI.
Omnichannel Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions.
Multichannel To plan, execute, and measure marketing tasks across multiple channels.
Performance Analytics Enables marketers to track, analyze, and optimize marketing campaign performance across different channels in real-time
Channel Optimization Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
Data Driven Optimization Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities
Landing Page Optimization It assists the users with improving the design and layout of web pages and increases conversions.
Advertising Management Process that involves planning and executing campaigns to promote a product or service
Conversion Rate Optimization (CRO) Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.

Lead Management

Lead Scoring It uplifts potential customers based on their likelihood of becoming customers.
List Management Helps in organizing, maintaining, and optimizing lists of potential customers or leads
Lead Generation It helps in attrracting new potential customers
Lead Nurturing It engages with the potential customers to encourage them to make further purchases
Lead Qualification Helps the users in identify and prioritize the best leads.
Leads Conversion It helps organization in converting potential client to prominent customers
Segmentation Helps in separating customers as per their choice, behaviour and their pattern.

Email Marketing

Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
Behavioral Targeting Delivers messages and advertisements based on the users' activity.
Auto - Responders Send predefined messages to customers based on the choices that they make
Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
Email Optimization Segments your email in an optimal manner

WhatsApp Marketing

Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
Bulk messaging Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.
Behavioral Targeting Delivers messages and advertisements based on the users' activity.
Auto - Responders Send predefined messages to customers based on the choices that they make
Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
Segmentation Helps in separating customers as per their choice, behaviour and their pattern.

Integrations Supported

CRM Integration Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
API Integration Ability to connect two or more applications via APIs.
Third Party Integration Allows the user to integrate with several thrid party applications with ease.
Webhooks Messages that are sent from one application to another, when the trigger is set.
Barcode Integration Deliver clients prewritten messages depending on specified triggers.
Project Management With the help of AI, organizations can manage thier projects with utmost efficiency.
Event Marketing Method via which particular behaviours or occurrences cause an automated reaction
Influencer Marketing It helps in building a partnership between influencers and brands that benefits both parties

Analytics and Reporting

Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
Visitor Tracking Users can analyze and track customer's activity over the platform.
Dashboards Projects the user's data in a visual format
Real-time & Actionable Insights Real-time data analysis with immediate data-driven recommendations for action.
Live View It offers real-time insight into your audience's interactions with your marketing materials.
Heatmaps Helps marketers spectate their visitor's activity on their page.
Session Recording Records visitor's interaction with the platform (including mouse movement as well)
Web Form Tracking Allows the user to track the activities of the users once they submit the form.
PDF Report Allows the user to export the data in PDF format

Alerts & Notifications

SMS Notification Keeps the customer notified of the changes via text messages.
Email Notifications You would be notified of the alterations that takes place in the campaign onto your email
Push Notifications A powerful tool that helps in converting clients to prominent customers
Real-Time alerts Allows companies to instantly send clients tailored and pertinent marketing messages.
Desktop Notification Gives you a pop-up notification on your desktop itself.
In-App Notifications Facilitates the user with notification with-in the app as well.

AI Capabilities

Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
Generative AI The system automates creating emails, ads, social media posts, images and product descriptions.
Smart Recommendations Provides the user with engaging content that could uplift the organization's revenue and reputation.
Subject Line Helper Assists the users with engaging email subjet lines

ActiveCampaign Reviews

Have recommended this product

Overall Score

4.4/5

Based on 23 Reviews

Features 4.4/5

Value for Money 4.3/5

Ease of Use 4.3/5

Customer Support 4.4/5

Review this product

Your valuable feedback helps others like you make a better decision.

Pros

pros_icon “ActiveCampaign offers the ability to set up automated sequences, which means we can focus on other tasks, knowing our email campaigns are running smoothly in the background.” Rohit Kanojiya - Aug 13, 2024

Cons

cons_icon “There are some limitations, such as the need to manually add contacts to segmented lists. ” Nishikant Bawankule - Aug 26, 2024

cons_icon “The frequent price increase is a bit disturbing, especially for my startup. ” Jai Kishan Vajpayee - Aug 14, 2024

cons_icon “The platform can sometimes be slow, particularly when working with large email automation setups. ” Ashish Anand - Aug 13, 2024

ActiveCampaign Video Reviews

“ActiveCampaign Review - Advanced Marketing Automation Software ”

3.9

Review by: Shilpi dey

“Honest ActiveCampaign Review ”

3.8

Review by: robinson pahuja

“Customer Spotlight: A Billion Healthy Lunches with The Produce Moms”

Review by: Lori Taylor

Rohit kanojiya

Verified reviewer:

Product Manager, SAAS

101-500 Employees

Software user since: 1-2 years

Reviewed on: Aug 13, 2024

3.8/5

“ActiveCampaign: Perfect Software That Keeps Our Marketing process on Track”

The automation capabilities allow us to manage multiple campaigns, and the customer support has been consistently helpful.

Pros : ActiveCampaign offers the ability to set up automated sequences, which means we can focus on other tasks, knowing our email campaigns are running smoothly in the background.

Cons : No issues faced so far.

Switched from : Brevo

Reason to switch : We needed a platform that could manage more complex marketing strategies.

Features

4/5

Value for Money

3.5/5

Customer Support

3.5/5

Ease of Use

4.5/5

Neelam Sharma

Verified reviewer:

Product Manager, SAAS

101-500 Employees

Software user since: 1-2 years

Reviewed on: Aug 14, 2024

3.8/5

“ActiveCampaign has improved our sales.”

ActiveCampaign has simplified our sales processes. The automation features save us a lot of time and ensure that no lead falls through the cracks. The detailed reporting feature helps us optimize our campaigns.

Pros : As someone who manages both marketing and sales, having a tool that can handle complex workflows and email sequences is a blessing. The reporting feature gives us the data we need to continuously improve our campaigns, and the platform’s integrations make it easy to connect with the other tools we use.

Cons : The email editor could use more flexibility.

Reason to switch : We were looking for budget-friendly software.

Features

3.5/5

Value for Money

4/5

Customer Support

4/5

Ease of Use

4/5

Nishikant

Verified reviewer:

Manager, SAAS

101-500 Employees

Software user since: 1-2 years

Reviewed on: Aug 5, 2024

4.2/5

“ActiveCampaign helped us in increasing our sales”

After overcoming the initial complexity, we’ve been able to use its capabilities, from managing complex email sequences to utilizing the CRM tools for tracking our sales pipeline.

Pros : It took some time for us to fully utilize ActiveCampaign, but the benefits became apparent as we grew. As a small business, the initial setup was difficult but once we got accustomed to it, the advantages were clear. Additionally, the detailed reporting tools have provided us with useful insights.

Cons : Difficult to understand in the beginning.

Switched from : Contlo

Reason to switch : We outgrew Constant Contact and needed a platform that could support more complex email marketing strategies.

Features

5/5

Value for Money

4/5

Customer Support

4/5

Ease of Use

4/5

See all ActiveCampaign reviews

Brand Name	Activecampaign
Information	ActiveCampaign specializes in email marketing, transactional email, marketing automation, and sales automation.
Founded Year	2003
Director/Founders	Jason F. VandeBoom
Company Size	1000+ Employees

ActiveCampaign

ActiveCampaign Software Pricing, Features & Reviews

What is ActiveCampaign?

Why Choose ActiveCampaign?

Additional Features of ActiveCampaign

Who are the Potential Users of ActiveCampaign?

Key Takeaways of ActiveCampaign

ActiveCampaign Pricing Plans

ActiveCampaign Pricing & Plans

Get ActiveCampaign Demo

ActiveCampaign Gallery

ActiveCampaign Features

ActiveCampaign Specifications

ActiveCampaign Reviews

ActiveCampaign Video Reviews

Activecampaign Company Details

ActiveCampaign FAQ