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Iterable VS CleverTap

Let’s have a side-by-side comparison of Iterable vs CleverTap to find out which one is better. This software comparison between Iterable and CleverTap is based on genuine user reviews. Compare software prices, features, support, ease of use, and user reviews to make the best choice between these, and decide whether Iterable or CleverTap fits your business.

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  • Rating & Review
  • Platforms
  • Recommended
  • img 11 Ratings & 10 Reviews
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  • img 11 Ratings & 11 Reviews
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Pricing

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Price Plans

Price on Request

Get customise plan according to your business requirement

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Price on Request

Get customise plan according to your business requirement

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  • Free Trial
  • Lifetime Plan
  • img Free Trial
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  • img Free Trial
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Ratings

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Overall ratings

3.7

11 Ratings & 10 Reviews

73% Likelihood to Recommend

3.6

11 Ratings & 11 Reviews

78% Likelihood to Recommend

Pros & Cons

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Pros

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The team that helped us during the setup and continues to support us has been am...Read more - Shilpa Jain Aug 15, 2024

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I like that Iterable can manage a lot of customer data. - Ankit Aug 13, 2024

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CleverTap stands out in personalization and segmentation. Further, the platform ...Read more - Dipak Kapadi Aug 13, 2024

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One of the things I love most about CleverTap is its advanced segmentation capab...Read more - Biru Aug 13, 2024

Cons

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The only issues is that when you update a base template, it doesn’t automatic...Read more - Shilpa Jain Aug 15, 2024

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I haven’t faced any issues so far - Ankit Aug 13, 2024

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The extensive segmentation options can sometimes bit disturbing and setting up c...Read more - Dipak Kapadi Aug 13, 2024

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The only downside I’ve encountered is that the platform sometimes takes a whil...Read more - Biru Aug 13, 2024

Reviews

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Verified customer reviews

A reliable Tool with Excellent Support

Shilpa Jain Aug 15, 2024

A Good Platform for Sending Emails and Managing Customer Data

Ankit Aug 13, 2024

Enhances User Experience with CleverTap’s the best

Dipak Kapadi Aug 13, 2024

CleverTap’s Advanced Segmentation Helps Me Target the Right Audience Every Time

Biru Aug 13, 2024

Best Use for

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Business Size:

  • img Individual
  • img 2-50 Employees
  • img 51-250 Employees
  • img 250-500 Employees
  • img 500-1000 Employees
  • img More than 1000+ Employees
  • img Individual
  • img 2-50 Employees
  • img 51-250 Employees
  • img 250-500 Employees
  • img 500-1000 Employees
  • img More than 1000+ Employees

Business Type:

  • img Small Business
  • img Startups
  • img Medium Business
  • img Enterprise
  • img SMBs
  • img SMEs
  • img MSMBs
  • img MSMEs
  • img Freelancers
  • img Small Business
  • img Startups
  • img Medium Business
  • img Enterprise
  • img SMBs
  • img SMEs
  • img MSMBs
  • img MSMEs
  • img Freelancers

Industries:

  • imgAll Industries
  • imgAll Industries

We provide the best software solution for your business needs

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Features

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Core Functionalities

  • img Compliance Management
  • img Contact Management
  • img Behaviour Management
  • img Templates
  • img Landing Page / Web Forms
  • img Loyalty Management
  • img SMS Marketing
  • img Automated Workflow Optimization
  • img A/B Testing
  • img Dynamic Content
  • img User Access Management
  • img Behavioral Targeting
  • img Visual Editor
  • img Custom Workflows
  • img Customer Journey Mapping
  • img Cart Recovery Automation
  • img Content Marketing Automation
  • img Progressive Profiling
  • img Social Media Automation
  • img Through Channel Marketing Automation (TCMA)
  • img Compliance Management
  • img Contact Management
  • img Behaviour Management
  • img Templates
  • img Landing Page / Web Forms
  • img Loyalty Management
  • img SMS Marketing
  • img Automated Workflow Optimization
  • img A/B Testing
  • img Dynamic Content
  • img User Access Management
  • img Behavioral Targeting
  • img Visual Editor
  • img Custom Workflows
  • img Customer Journey Mapping
  • img Cart Recovery Automation
  • img Content Marketing Automation
  • img Progressive Profiling
  • img Social Media Automation
  • img Through Channel Marketing Automation (TCMA)

Campaign Management

  • img Channel Management
  • img Advertising Management
  • img Campaign Optimization
  • img Omnichannel
  • img Performance Analytics
  • img Conversion Rate Optimization (CRO)
  • img Multichannel
  • img Channel Optimization
  • img Data Driven Optimization
  • img Landing Page Optimization
  • img Channel Management
  • img Advertising Management
  • img Campaign Optimization
  • img Omnichannel
  • img Performance Analytics
  • img Conversion Rate Optimization (CRO)
  • img Multichannel
  • img Channel Optimization
  • img Data Driven Optimization
  • img Landing Page Optimization

Lead Management

  • img Lead Scoring
  • img List Management
  • img Lead Generation
  • img Lead Nurturing
  • img Lead Qualification
  • img Leads Conversion
  • img Segmentation
  • img Lead Scoring
  • img List Management
  • img Lead Generation
  • img Lead Nurturing
  • img Lead Qualification
  • img Leads Conversion
  • img Segmentation

Email Marketing

  • img Auto - Responders
  • img Drip Campaigns
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Email Optimization
  • img Auto - Responders
  • img Drip Campaigns
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Email Optimization

WhatsApp Marketing

  • img Auto - Responders
  • img Drip Campaigns
  • img Bulk messaging
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Segmentation
  • img Auto - Responders
  • img Drip Campaigns
  • img Bulk messaging
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Segmentation

Integrations Supported

  • img Barcode Integration
  • img Project Management
  • img CRM Integration
  • img API Integration
  • img Third Party Integration
  • img Webhooks
  • img Event Marketing
  • img Influencer Marketing
  • img Barcode Integration
  • img Project Management
  • img CRM Integration
  • img API Integration
  • img Third Party Integration
  • img Webhooks
  • img Event Marketing
  • img Influencer Marketing

Analytics and Reporting

  • img Dashboards
  • img Predictive Analytics
  • img Visitor Tracking
  • img Real-time & Actionable Insights
  • img Live View
  • img Heatmaps
  • img Session Recording
  • img Web Form Tracking
  • img PDF Report
  • img Dashboards
  • img Predictive Analytics
  • img Visitor Tracking
  • img Real-time & Actionable Insights
  • img Live View
  • img Heatmaps
  • img Session Recording
  • img Web Form Tracking
  • img PDF Report

Alerts & Notifications

  • img SMS Notification
  • img Email Notifications
  • img Real-Time alerts
  • img Desktop Notification
  • img Push Notifications
  • img In-App Notifications
  • img SMS Notification
  • img Email Notifications
  • img Real-Time alerts
  • img Desktop Notification
  • img Push Notifications
  • img In-App Notifications

AI Capabilities

  • img Predictive Analytics
  • img Customer Journey Mapping
  • img Generative AI
  • img Smart Recommendations
  • img Subject Line Helper
  • img Predictive Analytics
  • img Customer Journey Mapping
  • img Generative AI
  • img Smart Recommendations
  • img Subject Line Helper

Specifications

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Deployment

  • img Web based
  • img On Premises
  • img Web based
  • img On Premises

Device Supported

  • img Desktop
  • img Mobile
  • img iPad
  • img Tablet
  • img Desktop
  • img Mobile
  • img iPad
  • img Tablet

Supported Platforms

  • img Windows
  • img Mac OS
  • img Android
  • img iOS
  • img Linux
  • img Ubuntu
  • img Windows
  • img Mac OS
  • img Android
  • img iOS
  • img Linux
  • img Ubuntu

Languages support

  • imgEnglish
  • imgfrançais
  • imgDeutsche
  • imgEspañol
  • imgEnglish

Alternatives

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Similar Comparison

Iterable vs CleverTap Comparison FAQs

Software questions,
answered

While Iterable offers customized features, CleverTap has diverse modules. Select between Iterable or CleverTap as per your business needs.

Both these products offer similar features but with a different approach. While Iterable emphasizes on user experiences, CleverTap focuses on functionalities.

It all depends on the functionalities that you prefer. While Iterable offers add-ons along with essential features, CleverTap emphasizes on customization.

No, the difference between Iterable and CleverTap lies in terms of features and functionalities. While Iterable can be customized as per the user’s needs, CleverTap addresses the diverse audience.

It depends upon your business requirement. Both Iterable and CleverTap provides standard features to cater diverse industry needs.

The difference lies in terms of the user interface and functionalities. While Iterable is customizable, Iterable offers comprehensive modules.

A Quick Comparison Between Iterable vs CleverTap

Choosing any software for your organisation is a crucial decision. As a decision maker, you must ensure that the software you choose addresses the pain points of your teams and reaps maximum benefit for you.

  • Comparison of Iterable vs CleverTap In terms of Features
  • Comparison Between Iterable and CleverTap In terms of Deployment Type
  • Iterable or CleverTap: Which Is Ideal for Your Industry
  • Which Is Better? - Iterable or CleverTap

Comparison of Iterable vs CleverTap In terms of Features

Iterable includes features like Content Marketing Automation, Subject Line Helper, Social Media Automation and Smart Recommendations. CleverTap is known for functionalities like Smart Recommendations, In-App Notifications, Performance Analytics and Automated Workflow Optimization. When you compare Iterable vs CleverTap, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between Iterable and CleverTap In terms of Deployment Type

While Iterable supports Web Based deployment; CleverTap is suitable for Web Based deployment. While selecting between Iterable and CleverTap, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

Iterable or CleverTap: Which Is Ideal for Your Industry

Iterable is ideal for industries like All Industries. For All Industries, CleverTap is a better choice. If you are confused between Iterable or CleverTap, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - Iterable or CleverTap

Iterable and CleverTap can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare Iterable and CleverTap during demo to decide which one is best for your business.

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