Best Video Editing Software in US

What are video editing softwares?

Video editing software is a powerful tool that allows users to edit and transform raw media files into professional videos. Over 70% of businesses utilize video as a marketing tool, aligning with the understanding that 56% of consumers believe a company's website should include video content. With a user-friendly interface, the software simplifies importing media from various sources and arranging them precisely. Users can employ techniques such as cutting, cropping, rotating, adjusting color, applying transitions, effects, and refining audio quality.

Catering to diverse fields, from entertainment to corporate use, these tools enable users to save edited videos in different formats and resolutions for sharing across platforms. In post-production, filmmakers utilize these tools for nonlinear editing, arranging clips to suit their final product. The best video editing software comes with features like video correction, audio editing, color correction, motion tracking, and graphic integration. The software supports various file types which enable creators to seamlessly edit video and audio files, insert transitions, and export the final product.

Valued at USD 1952 million in 2021, the market of video editing software is projected to reach USD 3245 million by 2030, indicating a robust CAGR of 5.6% during the forecast period. This growth aligns with North America holding the largest market share, expected to grow at a CAGR of 5.5%. Recognizing the trend where video content is shared 1200% more than images and text combined, it's evident that these tools play a crucial role in content creation.

Our Testing Process for Choosing the Best Video Editors?

In our testing process for choosing the best video editors, we explored various factors and features. We focused on user-specific needs, ensuring a user-friendly interface, and being cost-effective. We explored the best free video-editing software for beginners, examined options suitable for YouTubers, and assessed choices for professional video editors. We also scrutinized video editing software ideal for gaming videos, those excelling in green screen editing, and options best suited for social media videos. This detailed informative article with comprehensive analysis is aimed to help readers find the most suitable video editing software for their specific requirements.

Types of video editing software

Video editing software is designed with a common goal assisting users in creating the perfect video that aligns precisely with their vision. While various solutions may differ in feature sets, they share a unified objective. The distinction among them often lies in their individual focus, and two prominent types include open-source and closed-source video editing software.

• Open-Source Video Editing Software: Open-source solutions allow users to modify the software code, fostering community collaboration. Popular modifications can become official features. Considered stable and secure, these tools are often free, making them advantageous for small businesses or beginners in video editing.
• Closed-Source Video Editing Software: Also known as proprietary video editing applications, closed-source solutions do not permit code modifications. They often boast enhanced functionality, advanced features, and greater user-friendliness. While updates might be less frequent than open-source counterparts, closed-source editors are recognized for their quality and may come with a price or offer free trials.

What are the key features of video editing software?

Video editing software equips users with features to craft an ideal video. Common features include;

• Video Clip Editing: The best video editing programs provide users with the ability to trim footage, arrange clips seamlessly with drag-and-drop functionality, and incorporate transitions for smooth transitions between clips. The software facilitates the creation of copies to preserve the original, storing all versions within the platform.
• Audio Editing Tools: Recognizing the impact of background noise on audio quality, video editors integrate tools for audio manipulation, ensuring crystal-clear sound for the audience. Users can choose to edit video and audio files together or separately, accompanied by a library of sound effects.
• Video Templates: Simplified frameworks, known as templates, offer creators, especially those not well-versed in video editing, a time- and cost-saving foundation for their projects. These customizable templates streamline the editing process.
• Presets: Similar to templates, presets allow users to bypass manual editing steps by applying pre-made visual adjustments to their videos. This feature imparts a high-quality finish to the videos without the need for intricate manual adjustments.
• Color Correction: Lighting discrepancies during video production are addressed through color correction tools. Creators can adjust lighting and colors within frames, ensuring consistency across a series of clips. Advanced color grading features enable alterations in shading and highlights.
• Closed Captioning: Some solutions offer the capability to seamlessly add captions to videos. Users can edit captions in various formats and styles directly within the platform, saving them as an integral part of the video or as a standalone file.
• Overlays: Enhancing complexity, overlays allow creators to superimpose videos, pictures, or text onto the main video, creating more engaging and intricate visual compositions. Overlays contribute to the overall richness of the video content.

How to choose the right video editing software?

When choosing the best video editing program, meticulous consideration is essential to meet specific user needs. To facilitate this decision-making process, users must focus on key aspects, such as;

Requirements Gathering for Video Editing Software

• User Interface: Understanding the expertise level of users is crucial. Intuitive and simple interfaces suit beginners, while experienced editors may prefer more intricate designs for sophisticated work.
• Input Formats: Confirming compatibility with the multitude of video file formats is essential. Identifying the intended input file types ensures seamless editing without format-related constraints.
• File Outputs and Distribution: With a myriad of playback devices and video hosting services, planning the desired video file formats and distribution platforms becomes imperative.
• Operating Systems: Some video editing software is tailored for specific operating systems, such as Windows or Mac. Compatibility with the chosen operating system is a critical consideration.
• Software Upgrades: Understanding tiered pricing and functionalities is vital. Starting with a basic offering and later upgrading simplifies the process, ensuring alignment with evolving video editing needs.

Compare Video Editing Software Products

• Create a Long List: Begin with an extensive list of potential video editing solutions. Explore features to obtain a high-level overview of each software.
• Create a Short List: Conduct in-depth research to narrow down the options. Utilize online resources, articles, and videos for comprehensive reviews.
• Conduct Demos: Although demos are less common, take advantage of free trials offered by video editing software providers. This allows practical testing before committing to a purchase.

Selection of Video Editing Software

• Choose a Selection Team: Form a team comprising members from content creation, marketing, or design the individuals who will directly use the video editing software. Their insights are instrumental in selecting a product aligned with organizational needs.
• Negotiation: Unlike other software purchases, negotiations are typically not a factor in video editing software. Prices are generally set.
• Final Decision: The ultimate decision rests with the teams or individuals who will be the primary users of the video editing application. Their firsthand experience and requirements guide the final choice.

Video Editing Software Comparison

Here is the list of some of the top video editors along with the details of their features and prices;

video editing software Cost
Software	Features	Prices
Wondershare Filmora	Smart Preview, Auto-RIpple edit, Split Screen, Shared Media Library, Time-Lapse	Starting at $49.99 per year
Apple Final Cut Pro	Superior organization tools, Support for 360-degree footage, Multicam support, Magnetic, trackless timeline, Fast performance	$299.99 Apple.com
Movavi Video Editor	Filters, Transitions, Effects, Automatic video creation, Share media, stickers, gifs and much more	Starting at $79.95
Apple iMovie	Easy-to-use interface, Consistent color matching for movies, Stylish themes, Powerful chroma-keying, Numerous audio tools, Impressive movie templates	$0.00 Apple.com
Corel VideoStudio Ultimate	Abundance of stylish effects, Swift rendering speed, Compatibility with 360-degree VR, 4K Ultra HD, and 3D media, Multipoint motion tracking, Advanced color grading, Handy stop-motion tool	$79.99 Corel
DaVinci Resolve	Abundant editing tools for precision, Clean and well-designed interface, Incorporates motion graphics and audio editing, Rapid rendering performance	$295.00 Amazon
Pinnacle Studio Ultimate	Simple interface, Abundance of effects, Multicam editing capability, Robust title editor, Detailed masking tools	$69.99 Amazon
Adobe Premiere Elements	Simple and straightforward interface, Guided Edits for easy handling of basic and advanced projects, Abundant video effects, Professional text tools for a polished look, Support across different platforms	$79.99 Adobe
Kapwing	AI Image Generators, AI Script Generators, AI Video Editors, AI Video Generators (Text-to-Video), Banner Maker, Collage Makers	$0
Clipchamp	Slideshow Makers, Video Compressors, Video Converter, Social Media Video, Video Cutters, Video Editing	Starting at $9 per month

What are the benefits of video editing software?

When considering video production, hiring a professional videographer might seem a better decision, however using good video editing software in your own workspace can offer a lot of benefits. Here are some of its benefits;

• Cost Savings: Utilizing video editors in-house proves to be a cost-efficient alternative to outsourcing. Many video editing solutions, some even available for free, empower businesses to produce high-quality videos without the need for external services. Additionally, tutorials accompanying these solutions facilitate independent editing.
• Convenience: Video editing software not only brings cost efficiency but also grants users the flexibility to work at their convenience. Whether at home, in the office, or any location in between, the cloud-based nature of many solutions allows seamless access and editing, providing users with unparalleled convenience.
• Quick Publishing: In-house video editing affords businesses greater control over the editing process. Teams can swiftly determine what elements need cutting, editing, or additions. This autonomy eliminates dependence on external timelines, enabling quick decision-making and efficient video publishing.
• Collaboration: Cloud-based and online video editing apps foster heightened collaboration within the editing process. These platforms facilitate seamless file sharing among team members, ensuring that all stakeholders can review and contribute before the final product goes live. This collaborative feature streamlines communication and enhances the overall quality of the end product.
• Organization: The inherent messiness of video editing is effectively addressed by editing software. By organizing a collection of video clips systematically, these solutions streamline the editing workflow, allowing for a more coherent and efficient video creation process.

How much does video editing software cost?

Video editing software comes with a varied price range, typically falling between $50 and $200. Sellers may offer subscription-based models with monthly or yearly costs, while others opt for a one-time fee. While free versions exist, they often entail tradeoffs in terms of functionality and video quality, sometimes featuring watermarks on the created content. Some sellers employ tiered pricing strategies, providing different features and functions at varying price levels.

Video Editing Software Trends

In today's rapidly evolving world of video production, staying ahead of emerging trends and technologies is crucial for success. Below are some of the most promising trends and technologies that are transforming the video editing software;

• Artificial Intelligence and Machine Learning: Artificial intelligence (AI) and machine learning are revolutionizing the video editing process. These technologies automate repetitive tasks, streamline workflows, and offer creative insights. By using AI-driven tools, editors can analyze vast amounts of data to make intelligent decisions, such as suggesting engaging scenes or identifying optimal pacing for a video.
• Virtual Reality (VR) and Augmented Reality (AR): The growing popularity of VR and AR has created new opportunities for video editors to craft immersive experiences that captivate audiences. By mastering the art of editing content for these platforms, editors can help brands and businesses create memorable experiences that resonate with viewers.
• Cloud-Based Collaboration: Cloud-based platforms have simplified collaboration for video editing professionals. These platforms enable seamless communication and real-time feedback, regardless of the location of stakeholders. By embracing cloud-based collaboration, editors can streamline the editing process and make sure that projects remain on track besides aligning with the client's vision.
• Advanced Color Grading and Visual Effects: Innovative color grading tools and visual effects software provide editors with unprecedented control over the look and feel of their projects. By staying current with these advancements, editors can create stunning visuals that elevate the quality of content and leave a lasting impression on the audience.
• 8K Video and High Dynamic Range (HDR): As video resolution continues to improve, with formats like 8K and HDR becoming more widespread, editors must adapt to the increased demands of these high-quality formats. Proficiency in editing 8K and HDR footage is essential to ensure that videos maintain their quality and impact on advanced displays.