Best Cloud Based Digital Signage Software in 2024

Summary: In this article, we have explored the features and benefits of cloud-based digital signage platforms. With the ability to create engaging content, schedule content in advance, and deploy to multiple devices, cloud-based digital signage platforms are a valuable tool for any business looking to engage with its audience. By choosing the right software and deploying it effectively, businesses can improve customer engagement, increase productivity, and reduce costs.

What is cloud-based digital signage software?

Cloud-based digital signage software is a software that is hosted on the internet, which is the cloud, and allows you to manage and display digital signage content from a central location. This is like having a central computer that is in charge of all of your digital signage displays, so you don't have to go to each display individually to update the content. Cloud-based digital signage software typically includes a variety of features, such as:

• Content creation and management: This allows you to create and manage your digital signage content, including images, videos, and text. This is like having a central library where you can store all of your digital signage content and easily access it from anywhere.
• Scheduling: This allows you to schedule when your signage content will be displayed and on which displays. This is like setting up a schedule for your digital signage content, so it automatically plays at the right time and on the right displays.
• Remote monitoring: This allows you to monitor your digital signage displays remotely, so you can make sure that they are working properly and that your content is being displayed correctly. This is like having a remote control for your digital signage displays, so you can check on them from anywhere and make sure they are working properly.
• Security: This helps to protect your digital signage content from unauthorised access and theft.

What are the Benefits of Cloud based Digital Signage Software?

• Cost-effective: Cloud-based digital signage software is more affordable than traditional on-premise solutions because you don't need to purchase and maintain hardware. You can simply pay a monthly fee for the service.
• Easy to Use: Cloud-based digital signage software is easy to use, even if you're not a technical expert. You can create and manage your signage content with just a few clicks.
• Mobile-friendly: You can manage your cloud-based digital signage software from anywhere with an internet connection. This means you can make changes to your signage content on the go, from your phone or tablet.
• Scalable: Cloud-based digital signage software can be scaled to meet the needs of your business. You can add or remove screens as needed, without having to purchase new hardware.
• Reliable: Cloud-based digital signage software is reliable and secure. Your content is stored on secure servers, so you don't have to worry about it being lost or corrupted.
• Secure: Cloud-based digital signage software uses encryption to protect your content and data from unauthorised access. This ensures that your signage content is safe and secure.
• Content Management: This feature allows you to create and manage your digital signage content. You can easily add, edit, and remove content from your signage, and you can even create playlists of content to play at specific times.
• Scheduling: This feature allows you to schedule your content to play at specific times and dates. This is useful for ensuring that your content is always playing when your audience is most likely to see it.
• Remote Management: This feature allows you to manage your signage from anywhere with an internet connection. You can make changes to your content, schedule your content, and even troubleshoot problems remotely.
• Reporting and Analytics: This feature provides you with reports on your signage performance. You can see how many people have viewed your content, what content is most popular, and where your content is being played.

What are the Reasons to buy and Reasons to Avoid Cloud Based Digital Signage Software?

Reasons to Buy Cloud-Based Digital Signage Software:

• Scalability: Easily scale up or down based on your needs, adding or removing displays without significant investment in new hardware.
• Remote Management: Manage and update content from anywhere, ensuring timely and consistent messaging across all locations.
• Cost-Effective: Lower upfront costs as there's no need for extensive on-site hardware, and updates are often included in the subscription.
• Real-Time Updates: Instantly update content, ensuring that information is always current and relevant.
• Automatic Updates: Software updates and new features are automatically rolled out, reducing the need for manual maintenance.
• Flexibility: Support for various media types and integration with other cloud services for a more dynamic and engaging display.
• Disaster Recovery: Cloud storage ensures that your content and configurations are backed up and can be quickly restored in case of a failure.
• Accessibility: Multiple users can access the system from different locations, enhancing collaboration and content management.

Reasons to Avoid Cloud-Based Digital Signage Software:

• Dependence on Internet Connectivity: Requires a reliable internet connection; outages can disrupt service and content updates.
• Subscription Costs: Ongoing subscription fees can add up over time, potentially leading to higher long-term costs compared to on-premise solutions.
• Security Concerns: Potential vulnerabilities and data breaches; sensitive content may be at risk if not properly secured.
• Limited Control: Less control over the infrastructure and software updates, which can affect customization and specific requirements.
• Latency Issues: Possible delays in content updates and playback due to network speed and latency issues.
• Data Privacy: Storing data on the cloud raises concerns about privacy and compliance with data protection regulations.
• Integration Challenges: Potential compatibility issues with existing on-premise systems or specific hardware requirements.
• Bandwidth Usage: High-quality media and frequent updates can consume significant bandwidth, leading to increased costs or slower network performance.

Best Recommended Cloud Based Digital Signage Software

Comparison Of Cloud Based Digital Signage Softwares
Features	Features	Price and Free Trail
Screencloud	Dashboard, Media Library, Content Scheduling	Starting at $24.00, Free trial available
UPshow	Automatic Player Updates, Canva Templates Integration	Starting at $50.00, Pricing information not available
Intuiface	Animations & Transitions, Content Scheduling	Starting at $990.00, Pricing information not available
ScreenHub	Automatic Player Updates, Visual Editor	Price On Request, Not available
Korbyt	Media Library, Employee Engagement	Price On Request, Pricing information not available
DISPL	Retail Intelligence, Advanced Video Analytics	Starting at $206.00, Pricing information available
OptiSigns	Auto Player Updates, Secure Browsing	Starting at $10.00, Pricing information available
DWall	Automatic Player Updates	Starting at $9.00, Pricing information available
BrightSign	Multi-Screen Support, LED Video Walls	Price On Request, Pricing information available

What Features Do Cloud-Based Digital Signage Platforms Offer?

• Content Creation: These platforms offer various tools to create engaging digital signage content. You can easily add, edit, and remove content from your signage, and you can even create playlists of content to play at specific times. This makes it easy to customise and tailor your content to your specific needs. For example, you can use text to display important announcements or messages, images to showcase your products or services, videos to engage your audience, and animations to add a touch of fun and excitement to your signage.
• Content Scheduling: With cloud-based digital signage, you can schedule your content in advance, ensuring a seamless and timely display. This allows you to plan and manage your content effectively. For example, you can schedule your signage to display different content at different times of day or week. This way, you can ensure that your audience is always seeing the most relevant and up-to-date information.
• Digital Signage: Cloud-based digital signage platforms enable you to display your content on multiple screens and devices. This makes it easy to engage with your audience across various locations and channels. For example, you can use digital signage to display menus in your restaurant, promotions in your retail store, or announcements in your office building. You can even use digital signage to create interactive experiences, such as wayfinding kiosks or touchscreens.
• Media Library: These platforms provide a central media library to store and manage your image, video, and audio files. This helps keep your content organised and accessible. For example, you can use the media library to store all of the images and videos that you use for your digital signage content. This way, you can easily find and access the files you need, without having to search through your computer or network.
• Integration: Cloud-based digital signage platforms offer integration capabilities with other software and systems. This allows you to connect your signage with CRM, marketing automation, and customer engagement platforms, enhancing your overall communication strategy. For example, you can integrate your digital signage with your CRM system to display personalised content to your customers. You can also integrate your signage with your marketing automation platform to track the performance of your campaigns and generate leads.
• Remote Deployment: With these platforms, you can deploy your digital signage to multiple locations remotely. This makes it convenient to manage and update your content across different sites. For example, if you have multiple retail stores, you can use a cloud-based digital signage platform to deploy your signage to all of your stores at once. This way, you can ensure that all of your stores are displaying the same up-to-date content, without having to visit each store in person.
• Security: To protect your content and devices, cloud-based digital signage platforms offer robust security features. These ensure the safety and privacy of your data. For example, these platforms may use encryption to protect your content from unauthorised access. They may also offer features such as user authentication and role-based access control to ensure that only authorised users can access your content.
• Analytics: These platforms provide detailed analytics to track the performance of your content and devices. This allows you to measure the effectiveness of your signage and make data-driven decisions to optimise your communication efforts. For example, you can use these analytics to track how many people have viewed your content, which content is most popular, and where your content is being played. This information can help you to identify what content is working well and what content needs to be improved.
• Multi-Screen Support: These platforms allow you to display your content on multiple screens simultaneously. This is ideal for large venues or businesses with multiple locations, ensuring consistent messaging across all channels. For example, if you have a retail store with multiple locations, you can use a cloud-based digital signage platform to display the same content on all of your screens. This way, customers in all of your stores will see the same promotions and announcements.
• Remote Display Management: With remote display management, you can control and manage your digital signage remotely from any location with an internet connection. This makes it easy to update content, troubleshoot issues, and monitor performance. For example, if you have a digital signage display in your office, you can use remote display management to update the content on the display from your home computer. You can also use remote display management to troubleshoot any issues with the display, such as if the content is not displaying correctly or if the display is not turning on.
• Visual Editor: Many cloud-based digital signage platforms come with easy-to-use visual editors. These tools let you create and customize your content without needing technical skills. You can drag and drop elements, add text, images, and videos, and adjust the layout to suit your needs.
• Collaboration Tools: Some digital signage platforms offer collaboration tools that let multiple people work together on content at the same time. This is great for teams or organisations that need to collaborate on their digital signage content. For example, a marketing team could use collaboration tools to brainstorm ideas, create content, and review and approve it before it goes live.
• Screen Sharing: Some digital signage platforms offer screen sharing capabilities, which allow you to share your computer screen or other content directly to your digital signage. This is a great feature for presentations, training sessions, or displaying live content. For example, you could use screen sharing to give a presentation to a remote audience or to share a live video feed from a security camera.

What is the cost of cloud-based digital signage software?

The cost of cloud-based digital signage software varies depending on the provider and features offered. The cost of cloud-based digital signage software can vary significantly depending on the provider and the features offered. Some providers offer basic plans starting at around $9 per month, while more comprehensive plans can cost upwards of $990 per month. It's important to compare the features and pricing of different providers to find the best fit for your needs and budget.