Unbounce Reviews & Ratings

The main purpose of all landing pages is to increase the conversion rate and generate more leads for your business. But, what if the landing page you are using isn't helping you to achieve the desired goal, then the best solution would be to search for better software.

Yes, there is a long list of landing page builders in the market and finding the right solution for your business can be a challenging task. However, there is one landing page builder that has some unique and powerful features. We are talking about Unbounce. In this review, we'll shed some light on why this LP builder is one of the best products available in the market.

Unbounce Overview

Unbounce is drag & drop and AI-powered landing page software that was launched in 2009 by CEO, Rick Perreault and five other co-founders. It empowers users to create customized landing pages for customers and generate leads and conversions. Business owners, marketers, event managers, SaaS companies, and e-commerce sellers can use this platform to create captivating landing pages to direct customers from social media, PPC ads or emails to a particular call to action (CTA).

As Unbounce is powered by AI technology, it makes it easy to create landing pages, manage online traffic and improve conversion rates. You can also add forms, drive asset downloads, promote new products & services and do A/B testing to optimize your conversions.

What Features Do You Get with Unbounce?

Here is a detailed review of Unbounce’s salient features:

Drag & Drop Builder

Most landing page builders come with a drag & drop facility, as many people like to seamlessly move components across the screen instead of working on a complicated block editor like WordPress. But every drag and drop software is not as smooth to operate as Unbounce. Some of the builders are clunky, crash regularly and make it difficult to move the elements. But that's not the case with Unbounce, it gives you complete control. It has a static widget on the left screen, which can be used to drag any element without any hassle. You can add or move the whole page section, sticky bars, text boxes, popups and CTA buttons with just a few clicks.

Templates

Those who don't want to make their pages from scratch can choose from over 100 different templates. Plus, 100 more templates are available for purchase on ThemeForest. However, the external templates are supported by a third-party developer. The options available are quite impressive. You can filter templates by type (SaaS, agencies, etc.), campaign (events, lead generation and others) or by peculiar features like video backgrounds, lightboxes and parallax effects.

A/B Testing

Unbounce boasts of a powerful and intuitive testing set that ensures high conversion through landing pages. Customers get access to the AI split testing functionality (smart traffic) which keeps a tab on the conversion rate to find out what all landing pages are performing as per expectations. This feature automatically directs traffic to the high-performing pages and boosts conversions. Moreover, the smart traffic attribute is especially beneficial for managing multiple landing pages and various sites.

Integrations

Unbounce integrates with a majority of platforms such as ActiveCampaign, Drip, Podio, HubSpot and Facebook. All these platforms are compatible with its smart builder feature, which makes the landing page creation process much faster.

Unbounce Pros & Cons

• Easy drag and drop system
• Significantly boosts the conversion rates
• Easily integrates with other landing pages
• Good UI/UX
• Quick and easy to use
• Drag and drop landing pages
• Convenient templates
• Good customer support

• Some features are in beta format
• Slightly higher pricing than most competitors
• Steep learning curve
• Reporting could be slightly improved

Who Can Use Unbounce?

Unbounce is used by a wide range of businesses and individuals involved in website optimization, digital marketing and other professions. Let's look at some key users who reap the maximum benefits from this platform.

• Small & Medium-Sized Businesses: SMBs can use Unbounce to create engaging landing pages without any extensive technical resources. This can allow them to effectively display their products & services, drive conversions and capture leads.
• Digital Marketing Agencies: Unbounce can be used by digital marketing companies that provide landing page creation services to their customers. These agencies can leverage this tool to create and test landing pages with a high conversion rate.
• E-commerce companies: E-commerce companies and online stores can benefits from Unbounce by creating dedicated landing pages for particular products and promotional campaigns. Owing to its reliable testing capabilities, they can optimize product pages and drive more sales.

Unbounce Pricing

Unbounce offers three different pricing plans: Essential, Premium and Enterprise. The essential plan is available at ?6531 per month with yearly billing. It offers 8 popups, 8 sticky bars and 75 landing pages. You have to pay ?13145 for the premium plan and it comes with 150 landing pages, 16 sticky bars and 16 popups. The enterprise can be bought at ?32990 every month and in this plan, you'll get 375 landing pages, 40 sticky bars and 40 popups. Moreover, each pricing plan offers a variety of integration options.

Unbounce Alternatives & Competitors

What are the Key Benefits of Unbounce

While anyone can use Unbounce to create compelling landing pages that convert into more sales, users can also get several other benefits by using this robust page builder.

• Less Dependency on IT Teams: Having an IT team is an asset for a company, but bothering them to fix a layout error or misspelling can be a waste of time for all parties. You can easily install the software with ease, plus you'll be able to fix simple issues in just a few clicks.
• No Installations Required: Unbounce is a hosted platform, hence you don't have to go through the complicated process of installing software. You can just create an account to access this platform and start creating new campaigns. It is as simple as that.
• Highly Customizable Landing Pages: All the features available in Unbounce help you to create optimized and customized landing pages that give results. With powerful analytics capabilities, you can understand the performance of your landing pages as well as customize them to enhance their effectiveness.
• Smart Traffic: This software's smart traffic attribute uses machine learning to redirect your visitors to the landing pages that have high chances of conversions. By doing so, your campaigns will see an almost 30% increase in conversion rate.

Limitations Faced by Unbounced Users

While Unbounce is a top-quality landing page builder, it does have some notable disadvantages. Let's look at some limitations of this software.

• Steep learning curve: While Unbounce's basic features and functionalities are relatively easy to use but some of its advanced attributes have a steep learning curve. You might have to invest some time in understanding the usage of dynamic text replacement, A/B testing and other optimization features.
• Not suitable for website building: Unbouce's main focus is on creating engaging landing pages instead of building the entire website. Although it offers some common website-building elements like navigation menus, headers and footers, it may not give you in-depth functionalities required for building complex websites with advanced features and multiple pages.
• Pricing Structure: Unbounce's price is based on features and tiers and it might not be the most affordable option for companies with a basic marketing plan. Hence, all users should meticulously consider their budget and requirements for determining if its pricing aligns with their requirements.

Techjockey’s Verdict on Unbounce

If you want to create landing pages that give high conversions, you should definitely sign up for Unbounse today. Moreover, after reading our detailed review, if you're still not sure if it's the right platform for your business, you can opt for its 30 days free trial period. That'll allow you to decide whether it's right for your business or not. We are sure that you'll find it as per your expectation.