Semrush Reviews & Ratings

Check out Semrush reviews by verified users. Discover what businesses are saying about Semrush on Techjockey.

Have recommended this product

Overall Score

4.5/5

Based on 34 Reviews

Features 4.5/5

Value for Money 4.5/5

Ease of Use 4.6/5

Customer Support 4.5/5

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Semrush Pros and Cons

Pros

pros_icon “Very detailed reports and tons of features for SEO and marketing.” Eretail Cybertech - Jan 15, 2025

pros_icon “Semrush has everything—keyword research, site audits, backlink analysis, and competitor tracking.” Gaurav Gupta - Jan 8, 2025

pros_icon “I can easily track what my competitors are doing and find new keywords.” Martin Cooper - Dec 25, 2024

Cons

cons_icon “The platform has so many features that it takes time to learn.” Eretail Cybertech - Jan 15, 2025

cons_icon “Lately, I've noticed some hiccups with data accuracy, especially with search volume and rankings. Also, Semrush falls short on Local SEO insights.” Nidhi Shah - Jun 6, 2024

cons_icon “We've never had anything negative to say about SEMRush. Their services have been fantastic, and we don't think anyone can compete with the level of excellence they provide.” Chirag Soni - Apr 13, 2022

Editorial Review for Semrush

Editorial Review Content

1. SEMrush Overview
2. What is SEMrush?
3. Pros & Cons
4. SEMrush Pricing:
5. What can SEMrush do?
6. What are a few Limitations of SEMrush?
7. Techjockey’s Verdict:

Reviewed by

Ratnakar Patrayudu

SEO Manager, E-commerce

Software user since: 2+ years

SEMrush Overview

Being an SEO professional, I have to go through intense analysis of various competitor websites and SEMrush is one tool that makes my task so easy. It is accurate, full of features, and an indispensable tool for SEO.

What is SEMrush?

SEMrush stands as a robust digital marketing toolbox, enabling businesses to elevate their online presence and accomplish their marketing objectives. This versatile platform provides an extensive range of tools, encompassing functions like keyword research, competitive analysis, backlink assessment, rank monitoring, and social media administration. Through this tool, companies can discover valuable keywords, refine their web content, scrutinize competitors' tactics, evaluate their backlink portfolio, oversee their search rankings, and oversee their social media presence. It serves businesses of varying scales, from burgeoning startups to established enterprises, facilitating their triumph in the continually evolving digital realm.

Pros & Cons

Offers a wide range of digital marketing tools
Provides valuable data insights
Helps in analyzing competitors' strategies
It identifies valuable keywords and assess search volumes
Monitors backlink
Helps in rank tracking

Data is based on estimates and may be inaccurate sometimes
SEMrush primarily focuses on Google search data
Steep learning curve
SEMrush's pricing plans can be expensive
User Interface might be cluttered for a few users

SEMrush Pricing:

Plan Name	Pricing
Pro Plan	$129.95 per month
Guru Plan	$249.95 per month
Business Plan	$499.95 per month

Pro Plan: For this plan, users will have to pay $129.95 per month. Plan offers features such as 10,000 results per report, 3,000 reports per day, Position tracking for 500 keywords, Site audit with a limited number of pages, Social media profiles and posting, and Limited access to competitor metrics.
Guru Plan: This is priced as $249.95 per month. Its key features include 30,000 results per report, 5,000 reports per day, Position tracking for 1,500 keywords, Historical data, Content marketing platform, and much more.
Business Plan: This plan is priced at $499.95 per month. Features include 50,000 results per report, 10,000 reports per day, Position tracking for 5,000 keywords, Product listing ads, Branded reports, and Access to Google Data Studio

What can SEMrush do?

SEMrush boasts a comprehensive suite of features that cater to various aspects of digital marketing. Let's delve into some of its key functionalities:

Keyword Research: SEMrush's keyword research tools enable you to discover high-value keywords relevant to your business. It provides keyword volume, competition level, and related keywords, allowing you to optimize your content for search engine rankings.
On-page SEO Analysis: SEMrush's on-page SEO tools help you identify and rectify technical and content-related issues on your website. It provides actionable recommendations to improve your website's overall SEO performance.
Competitor Analysis: SEMrush's competitor analysis tools allow you to gain insights into your competitors' strategies. You can analyze their keyword rankings, backlink profiles, and content strategies to identify opportunities for your own growth.
Backlink Analysis: SEMrush's backlink analysis tools help you evaluate the quality and relevance of your backlinks. It provides insights into your backlink profile, allowing you to identify potential link-building opportunities.
Rank Tracking: SEMrush's rank tracking tools enable you to monitor your website's search rankings for specific keywords. You can track your progress over time and identify areas for improvement.
Social Media Management: SEMrush's social media management tools help you schedule posts, analyze engagement, and track your social media performance. It provides insights into your social media presence and helps you optimize your strategies.
Content Marketing: SEMrush's content marketing tools assist you in creating high-quality, SEO-optimized content. It provides topic research, content templates, and readability analysis to enhance your content's effectiveness.
Paid Advertising: SEMrush's paid advertising tools help you manage and optimize your PPC campaigns. It provides keyword research, competitor analysis, and ad performance tracking to maximize your ROI.
Market Analysis: SEMrush's market analysis tools provide insights into industry trends, market share, and competitor analysis. You can identify market opportunities and make informed business decisions.
Website Monetization: SEMrush's website monetization tools help you identify and implement strategies to generate revenue from your website. It provides insights into potential monetization opportunities and helps you optimize your website for profitability.

What are a few Limitations of SEMrush?

While SEMrush provides an extensive feature set, it does come with specific limitations that users should take into consideration:

Data Accuracy: SEMrush's data relies on estimates and may not always provide precise search volumes or rankings. It's advisable to use this data as a guiding reference rather than making critical decisions solely based on it.
Google-Centric Focus: SEMrush predominantly concentrates on Google search data, which might restrict its utility for businesses targeting other search engines like Bing or Yahoo.
Learning Curve: SEMrush offers a wide range of features, which can be overwhelming for newcomers. Harnessing its full capabilities may require a substantial learning curve.
Pricing: SEMrush's pricing plans may prove costly for small businesses or individuals with limited budgets. While a free plan with limited access is available, higher-tier plans may be more suitable for larger enterprises.
User Interface: Some users have found SEMrush's user interface to be cluttered and intricate. This complexity can make it challenging to navigate and locate specific features within the platform.

Techjockey’s Verdict:

SEMrush is an invaluable digital marketing tool for businesses and professionals seeking to boost their online presence and competitiveness. With a wide range of features, it offers detailed insights into competitors' strategies, performs in-depth keyword research, and provides SEO optimization recommendations. It streamlines digital marketing efforts, making it easier to target the right audience and enhance website traffic. While it may have a learning curve for beginners, SEMrush's robust analytics and versatile capabilities make it a must-have for those committed to improving their online marketing and SEO strategies.

Semrush Video Reviews

“SEMRush Explained”

4.5

Review by: Marketing Island

Semrush User Reviews ( 33 )

Sort By :

Sunil Singh

Verified reviewer:

Associate, Education

2-100 Employees

Reviewed on: Apr 12, 2022

5/5

“Semrush Review: SEMrush is the best when it comes to SEO tools.”

Pros : It's also great for keeping track of our website's performance, identifying opportunities to improve on that, and finding backlinks to build up those pages in the hope of climbing up to the top of the SERP. I've even used it as a tool to determine what my competitors are focusing on so I can take any necessary action to eliminate them or use their strategies against them.

Cons : One thing I didn't like about SEMrush is the steep learning curve. It's included with the subscription, but it will take a significant time investment to master all of its features.

Switched from : Ahrefs

Reason to switch : It's definitely the best SEO tool in the market. It is a highly useful platform with some great features that I find very useful.

Features

5/5

Value for Money

5/5

Customer Support

5/5

Ease of Use

5/5

chirag soni

Verified reviewer:

Manager, E-commerce

101-500 Employees

Software user since: 2+ years

Reviewed on: Apr 13, 2022

5/5

“Semrush relied for almost all of my digital marketing needs.”

Pros : I’ve been using Semrush for over 6 years. As a professional in the marketing industry who has worked with many clients, I can attest to the fact that this is an indispensable tool for modern marketers and businesses wanting to achieve top search engine rankings as well as gaining a competitive edge through social media and pay per click (PPC) advertising.

Cons : We've never had anything negative to say about SEMRush. Their services have been fantastic, and we don't think anyone can compete with the level of excellence they provide.

Features

5/5

Value for Money

5/5

Customer Support

5/5

Ease of Use

5/5

Gaurav Gupta

Verified reviewer:

Digital Marketer, IT

2-100 Employees

Software user since: < 6 months

Reviewed on: Jan 8, 2025

5/5

“Powerful SEO Tool but Expensive”

I love using Semrush because it gives me deep insights into my website and competitors. However, the high price makes it hard to justify for smaller projects.

Pros : Semrush has everything—keyword research, site audits, backlink analysis, and competitor tracking.

Cons : It’s quite expensive, especially for small businesses.

Switched from : SE Ranking

Reason to switch : SE Ranking was more budget-friendly.

Features

5/5

Value for Money

5/5

Customer Support

5/5

Ease of Use

5/5

Pankaj Chetry

Verified reviewer:

Teacher, E-Learning

2-100 Employees

Software user since: < 6 months

Reviewed on: Jan 30, 2025

5/5

“A Must-Have for Agencies”

Running an agency means I need a tool that can do everything, and Semrush does just that. It’s expensive, but it’s worth it for the value it provides.

Pros : Amazing tools for keyword research, PPC, and SEO audits.

Cons : The price is high, and some data limits are frustrating.

Switched from : Ahrefs

Reason to switch : Ahrefs has a better backlink database.

Features

5/5

Value for Money

5/5

Customer Support

5/5

Ease of Use

5/5

Dhananjay Mukherjee

Verified reviewer:

Digital Marketer, Graphic Design

2-100 Employees

Software user since: < 6 months

Reviewed on: Feb 19, 2025

5/5

“Great for Tracking Website Performance”

I use Semrush to keep my website in top shape. The audit tool shows me broken links, slow pages, and other SEO problems. Some reports have too much data, but overall, it’s very useful.

Pros : The site audit tool helps me find and fix SEO issues easily.

Cons : Some technical SEO reports can be confusing.

Switched from : SE Ranking

Reason to switch : SE Ranking is more beginner-friendly.

Features

5/5

Value for Money

5/5

Customer Support

5/5

Ease of Use

5/5

ASHISH ANAND

Verified reviewer:

Associate, IT

101-500 Employees

Software user since: 1-2 years

Reviewed on: Apr 11, 2022

4.8/5

“Semrush Reviews : Powerful and feature-rich SEO tool.”

Pros : Semrush has tons of features that are specifically designed to help you get an edge in the search engine rankings. It has a lot of features that I have never seen before on any other SEO platform.

Cons : The only negative point is if you don't log in for like three days, then there will come a point where it suddenly stops working and the whole website just seems to crash.

Switched from : Moz Pro

Reason to switch : Semrush helps in to find more keywords. It has largest keyword data and obtains multiple keywords.

Features

5/5

Value for Money

4.5/5

Customer Support

5/5

Ease of Use

5/5

Shashi Kumar

Verified reviewer:

SEO Manager, E-commerce

Individual

Software user since: 1-2 years

Reviewed on: Jun 6, 2024

4.7/5

“Semrush Shaped My Career”

Pros : Semrush has become my ultimate marketing companion. It goes beyond just SEO, offering a comprehensive view of a business's online presence. This insight is invaluable for planning ahead. The agency growth kit, in particular, has been a game-changer for me in 2023, fueling my career growth like never before.

Cons : I've had some gripes lately, especially with Semrush's decision to introduce a higher tier of services for agencies, which feels like a segmentation move. Also, while Semrush offers training certifications, I find Google's certifications more reputable. Third-party certifications lack the same credibility. While Semrush's customer support is fantastic, WIX and WPengine have set a higher standard in my experience.

Reason to switch : Semrush is on the ball when it comes to keeping pace with market trends. They quickly embraced influencer marketing and provided tools to agencies, even offering trials to convert users into loyal advocates. This strategy has been effective in gaining trust and spreading the word about their offerings.

Features

4.5/5

Value for Money

4.5/5

Customer Support

5/5

Ease of Use

5/5

SUNIL KUMAR

Verified reviewer:

SEO Manager, Marketing and Advertising

Reviewed on: Jun 10, 2024

4.7/5

“Your Perfect partner for online marketing insights”

Pros : I really like their SEO project dashboard. It gives me a perfect comprehensive view of my website’s authority score and keywords driving organic traffic. Additionally, it allows me to track important metrics like impressions, visits, and conversions, helping me make smarter and wise decisions based on real data.

Cons : There are times when SEMrush does not capture website data accurately, so I have to cross check with Google Analytics. Also, their pricing plans are not very budget- friendly for small businesses. It would be great if they could lower their pro plan pricing to make it more accessible.

Reason to switch : SEMrush is my go-to-solution for digital marketing for your content or spy on your competitors' strategies. SEMrush provides all the insights you need in one easy-to-use platform.

Features

5/5

Value for Money

4.5/5

Customer Support

4.5/5

Ease of Use

5/5

Avinash Thakur

Verified reviewer:

, Hospitality

101-500 Employees

Reviewed on: Apr 12, 2022

4.7/5

“Great marketing tool to reach target audience!”

Pros : Domain analysis is particularly easy to perform with Semrush. you get everything you need to see in one place, laid out clearly. Semrush is a great tool for Keywords research and also tracking keyword performance. The site audit report helps identify all the technical issues on the site as well, which are crucial for google rankings.

Cons : The annual cost is bit expensive, so it stops many users from upgrading. I prefer the stability of a monthly subscription, so I take a monthly plan every three months right now.

Switched from : Serpstat

Reason to switch : Serpstat does not offer domain traffic analytics, or customer relationship management tools. SEMrush has stronger location tracking features.

Features

4.5/5

Value for Money

5/5

Customer Support

4.5/5

Ease of Use

5/5

Paras Yadav

Verified reviewer:

Administrator, Travel & Tourism

101-500 Employees

Software user since: 6-12 months

Reviewed on: Apr 12, 2022

4.7/5

“Super productive SEO tool.”

Pros : Semrush is Awesome Keyword research tool to discover, monitor and optimize your SEO/PPC campaigns. It also provides free trial option.

Cons : Bit expensive

Features

4.5/5

Value for Money

5/5

Customer Support

5/5

Ease of Use

4.5/5