Instamojo is a popular all-in-one Indian D2C Tech platform that powers independent e-commerce brands and startups through seamless online payment collection. It is also a popular payment gateway for Indian brands looking to sell their products in the country and receive online payment for them. It is currently used by more than 20,00,000+ businesses! Find out how Instamojo enables business growth by helping brands receive payments in real-time.
Instamojo Overview
Instamojo is a popular payment gateway that offers its payment solution services to businesses all over the country. It empowers businesses to easily collect payment from their customers via Debit/Credit Card, Net Banking, UPI, NEFT, and EMI. It allows you to simply create a payment link and share it with your customers and they can initiate the payment.
The platform boasts its ease of access and security. It offers 128-bit encryption and is PCT-DSS compliant to ensure it meets RBI standards. Its inbuilt analytics allow businesses to track their transactions and growth trajectory. With regular alerts and notifications every time a transaction is made, you can focus on growing your business and Instamojo would take care of all your customer payments.
Instamojo Pros & Cons
- You can join for free with no set up cost.
- Detailed analysis of payments received, payment trends, & due payments
- Data security with 128-bit encryption and PCT-DSS compliance.
- Supports credit/debit cards, net banking, UPI, and EMI.
- Instamojo gateway is integrated with your website.
- No wallet support available
- Accepting payment above INR 10,000 can be a hassle
- High fee per transaction compared to peers
- No app for iOS devices
What are the Key Instamojo Functionalities?
Instamojo is India’s popular payment gateway that enables startups and e-commerce to collect payment from their customers online. You can create a payment link and share it with your customers, create Smart links for bulk payments, and businesses get the advantage of faster payout through Instamojo.
This payment platform also allows businesses to sell their products on its online portal and receive payment online. It offers a suite of features for businesses to boost their growth in the digital space.
- Smart Links: Instamojo’s Smart Links is a robust and smart way for businesses to collect payments and customer details and enhance their customer engagement. You can use this feature in case of bulk payment requests. Embed the payment links, switch them on or off whenever you want, and customize the link as per your need.
- Instamojo Integration: The payment platform offers simple API integration with detailed documentation and Software Development Kits for all major platforms. With this feature, users can integrate Instamojo with their website to receive payments online.
- Instamojo App Store: Instamojo’s App Store offers a wide range of applications that can be connected to your Instamojo account. Some of the popular apps available on the app store are SMS Sales Alerts, Add Sales Affiliates, Generate QR Code, and more.
- mojoCapital: Businesses can avail of business loans which are powered by mojoCapital. Businesses can also decide when they receive the money. The faster payout option helps brands maintain a regular cash flow with the option of same-day payout or next-day payout. Usually, Instamojo transfers the money 3 days after the transaction.
- Payment analytics: The platform offers a robust set of analytics tools that helps you determine your average order value, top-selling products, determine customer journey, and visit-based eCommerce analytics.
- Support for multiple payment options: The advanced payment gateway supports multiple payment options, including UPI, Credit/Debit Card, Net banking, and EMI.
Instamojo Technical Specifications
Instamojo is a cloud-based platform that can be accessed over the web anytime, anywhere. It also supports API integration that can be customized as per your need. It can run smoothly on both desktop and mobile platforms:
- Desktop platforms: Web Application, Windows, MacOS
- Mobile platforms: Android
Instamojo Alternatives & Competitor
Payment Gateway |
Free Trial |
Pricing |
Instamojo |
Yes |
Lifetime free plan is available. Paid plan starts from Rs. 3,999/yr. |
RazorPay |
No |
RazorPay charges 2% transaction fee |
PayU |
No |
Rs 1,121 one-time payment for the Business Plus plan |
PayPal |
No |
ayPal charges a fixed fee for every transaction. For Indian currency, it charges Rs. 3/transaction |
Stripe |
Yes |
Stripe charges 2% transaction fee for payment from cards issued in india |
How Much Does Instamojo Cost?
The platform is free to use, and anybody can join it without any charge. Known as Lite plan, it is completely free to join, and users would be charged 5%+ ?3 per transaction as a fee. The platform offers three paid plans:
- Starter: Starts at Rs 3,999/yr and charges 5% + Rs 3 per transaction
- Growth: Starts at Rs 9,999/yr and charges 2% + Rs 3 per transaction
- Do-It-For-Me: Get a dedicated and customized plan. Price available on request
Instamojo Integrations
Instamojo is an easy-to-integrate payment gateway solution. Developers can integrate it with any website, with any stack. The platform offers simple APIs for payment with detailed documentation about the process and offers Software development kits for all major platforms.
On Instamojo, you can also connect your account with multiple other applications such as SMS Sales Alerts, Add Sales Affiliates, and Generate QR Code. All these applications can be accessed from Instamojo’s App store.
Is the Instamojo Customer Support Active?
Instamojo is loved by its users for quick customer support. In case you need support related to the product or service, you can send a mail to the company. Instamojo with its quick turnaround time would get back to you in no time.
Techjockey's Verdict
Instamojo is loved by eCommerce brands in India for its fast service, easy integration, and a wide variety of offerings. The platform offers robust payment gateway solutions that brands can easily integrate with their website. The platform is smooth with good customer support. However, the bigger USP is its ability to accept all modern payment methods and provide real-time insights into your payment history and trends.
However, if your business operates out of India, Instamojo is not the best choice as it currently accepts only Indian currency. Also, there is no support for digital wallets or a pay-later option. Ideal for small and mid-size businesses, this platform would ensure that you only focus on growth, and it will take care of all the payment transfers.