Adobe Marketo Engage Reviews & Ratings

4.3/5

“Great Software stands out for its extensive set of features.”

Adobe Marketo Engage is a powerful marketing automation tool with a wide range of features that can significantly improve your marketing efforts. However, the outdated interface.

Pros : Marketo Engage is a powerful tool that offers a wide range of features for automating and optimizing marketing campaigns like email marketing, segmentation, lead generation, data and insights. The analytics feature is so good as it provides us useful insights that help refine our strategies.

Cons : The user interface is a bit outdated and can be difficult to navigate.

Switched from : ActiveCampaign

Reason to switch : Looking for a change.

4.3/5

“Adobe Marketo: An Investment Worth Making”

Adobe Marketo Engage offers powerful tools for serious marketers who are looking to automate and optimize their campaigns.

Pros : Marketo’s advanced features are a huge advantage for us.

Cons : Haven’t encountered any feature.

Switched from : Pardot

Reason to switch : I needed a platform with advanced features including engagement map, cross channel engagement, and more.

4.2/5

“A Reliable Choice for Large-Scale Marketing”

Adobe Marketo Engage is ideal for larger businesses like me who are looking to automate and scale their marketing.

Pros : Marketo Engage is a good choice for managing large-scale marketing operations. As it offers a range of features including cross-channel engagement, which lets us coordinate engagement across different channels, be it online or in person. This feature really helped us to understand our customers better.

Cons : I haven’t faced any issues so far.

Switched from : Mailchimp Marketing Platform

Reason to switch : We needed more advanced features and better integration with our other tools, which led us to choose Marketo.

4.1/5

“A Comprehensive Marketing Tool That Grows with You”

The depth of customization and the advanced features has allowed us to create more targeted and effective campaigns. Although it took some time to get used to, the payoff has been worth it.

Pros : Adobe Marketo Engage has been a powerful asset for our marketing team. The ability to create highly customized workflows and segment our audience in so many different ways has made our campaigns much more effective. Further, it provide seamless integration with other tools we use daily.

Cons : The platform is a bit difficult to understand when it first starts. It took me a while to understand all the features.

Switched from : Hubspot Marketing Hub

Reason to switch : HubSpot was great, but as our business grew, we needed something more robust that could handle complex workflows and offer deeper insights. Marketo provided the scalability and depth we were looking for.

4.1/5

“Great for Advanced Users, but Challenging for Beginners”

Adobe Marketo Engage is a robust marketing automation tool that’s ideal for advanced users who need a high level of customization.

Pros : Marketo is a powerful tool, as it can effortlessly deliver top-performing content both to my website and directly to my customers' inboxes.

Cons : The platform is not very beginner friendly.

Switched from : Hubspot Marketing Hub

Reason to switch : We needed more advanced features including lead generation and better integration with our existing tools, which Marketo offered.

3.7/5

“Adobe Marketo: Powerful but Pricey”

Adobe Marketo Engage is a powerhouse when it comes to marketing automation, offering detailed customization and robust analytics. However, it comes with a hefty price tag. For larger businesses with the budget and resources to fully utilize its features, it’s a great tool.

Pros : Marketo is incredibly powerful when it comes to marketing automation. The level of detail you can get into when creating campaigns is just amazing, and the integration with other tools makes it easier to manage everything in one place.

Cons : It’s definitely not cheap. For smaller businesses like mine, the cost is a significant barrier.

Switched from : Mailchimp Marketing Platform

Reason to switch : As our marketing needs became more complex, we needed a platform that could offer more advanced features and better integration with our other tools. Marketo provided the functionality we needed, despite the higher cost.

3.7/5

“Great Choice for Growing Businesses”

Great software with responsive customer support.

Pros : Marketo Engage has been instrumental in helping us scale our marketing processes. The ability to automate complex workflows and segment our audience in detailed ways has made our campaigns much more effective.

Cons : It’s not something you can just pick up and start using right away – it takes time to learn.

Switched from : Drip Marketing Automation Software

Reason to switch : I was looking for a platform that provides everything from responsive customer support to set of features. And Marketo engage has it all.

3.7/5

“All in one platform for managing all the tasks”

Adobe Marketo Engage is a strong marketing tool, especially for automating complex workflows. However, the interface could use an update, and the customer support leaves much to be desired. If you’re looking for a reliable tool with robust features, it’s worth considering, but be prepared for some bumps along the way.

Pros : Marketo allows us to create detailed, targeted campaigns without having to manually handle every little detail.

Cons : The customer support experience hasn’t been great. It’s often hard to get quick answers, and the support team doesn’t always seem to understand the urgency of our issues.

Switched from : Brevo

Reason to switch : We were looking for a platform that could integrate better with our existing tools and offer more customization options. Marketo fit the bill, even though the customer support experience has been lacking.

3.3/5

“Marketo Engage: Robust and Reliable, Highly Recommended.”

Adobe Marketo Engage is definitely a powerful tool once you get the hang of it. The customization options are extensive, helpful in creating marketing campaigns.

Pros : Marketo has a ton of features that really help in automating marketing processes. It has everything I need from setting up workflows to managing leads. It’s also pretty reliable, and the integration with our CRM system has been smooth, which is a big advantage.

Cons : The interface is a bit tricky, especially for someone new. It took me a good amount of time to get used to it, and even now, I sometimes feel like there are too many steps to do simple tasks.

Reason to switch : We needed a platform that offered more customization and could handle our increasing marketing demands. Marketo’s advanced features and better integration capabilities made the switch worthwhile.

3/5

“Proven to be a Perfect for Scaling Marketing Operations”

Adobe Marketo Engage is an excellent platform for businesses looking to scale their marketing operations. The analytics tools are particularly helpful for refining campaigns and driving results. However, the cost is something to consider, especially if you’re a smaller business.

Pros : Marketo Engage has been an irreplaceable tool for our marketing operations. It’s scalable, which means it has grown with our business without us needing to switch platforms.

Cons : The cost can be a bit of a hurdle, especially for smaller businesses. It’s definitely an investment, and if you’re not making the most of all the features, it might feel like you’re not getting your money’s worth.

Switched from : ActiveCampaign

Reason to switch : As our business expanded, we needed a platform that could handle larger volumes of data and provide more detailed analytics. Marketo’s capabilities in these areas were the deciding factors for our switch.