ActiveCampaign Reviews & Ratings

4.2/5

“ActiveCampaign helped us in increasing our sales”

After overcoming the initial complexity, we’ve been able to use its capabilities, from managing complex email sequences to utilizing the CRM tools for tracking our sales pipeline.

Pros : It took some time for us to fully utilize ActiveCampaign, but the benefits became apparent as we grew. As a small business, the initial setup was difficult but once we got accustomed to it, the advantages were clear. Additionally, the detailed reporting tools have provided us with useful insights.

Cons : Difficult to understand in the beginning.

Switched from : Contlo

Reason to switch : We outgrew Constant Contact and needed a platform that could support more complex email marketing strategies.

4/5

“ActiveCampaign offers a variety of features to improve our marketing process.”

ActiveCampaign has played a significant role in managing our customer communications and automations. The interface is designed to make difficult tasks manageable.

Pros : I’ve relied on ActiveCampaign for several years, and it has become integral to how we engage with our customers. The platform offers a variety of features including A/B testing, segmentation, email automations, push notifications, web forms. Further, their user interface is designed to make campaign management and contact organization simpler.

Cons : No issues

Switched from : Mailchimp Marketing Platform

Reason to switch : As our business grew, we needed a platform with more automation features.

4/5

“ActiveCampaign Centralizes Our Sales and Marketing process within single platform”

ActiveCampaign is my first choice for streamlining our sales and marketing processes. Its ability to integrate with other tools and manage complex workflows has been a ig advantage.

Pros : ActiveCampaign has become a core part of how we handle sales and marketing. The automation features save a lot of time. It’s also designed in a way that makes it easy for new team members to get up to speed.

Cons : The platform offers a wide range of features, so it’s quite difficult to understand everything.

Switched from : Klaviyo

Reason to switch : We needed a more advanced automation capabilities to save our time.

3.8/5

“ActiveCampaign has improved our sales.”

ActiveCampaign has simplified our sales processes. The automation features save us a lot of time and ensure that no lead falls through the cracks. The detailed reporting feature helps us optimize our campaigns.

Pros : As someone who manages both marketing and sales, having a tool that can handle complex workflows and email sequences is a blessing. The reporting feature gives us the data we need to continuously improve our campaigns, and the platform’s integrations make it easy to connect with the other tools we use.

Cons : The email editor could use more flexibility.

Reason to switch : We were looking for budget-friendly software.

3.8/5

“ActiveCampaign Makes Our Email Marketing Manageable”

ActiveCampaign has been an important part in managing my growing contact list. Its automation features allow me to focus more on content creation than on logistical details.

Pros : I upgraded to ActiveCampaign’s starter plan four years ago when my contact list outgrew our previous email service. The platform's automation capabilities have made managing email campaigns much more.

Cons : The downside of the starter Plan is the limited support, as only email assistance is provided.

Switched from : Omnisend

Reason to switch : I was looking for change.

3.8/5

“ActiveCampaign has improved Our Marketing Strategy”

ActiveCampaign has improved customer interactions in our web app. By handling complex automations, it has freed up time for us to focus on other important tasks.

Pros : ActiveCampaign has become an important part of our marketing efforts. It allows me to manage email and text automations, which was previously a task that required a lot of manual effort.

Cons : The pricing is a concern for me.

Switched from : Mailchimp Marketing Platform

Reason to switch : We needed a solution that could handle both email and text automation with minimal developer input, which led us to choose ActiveCampaign.

3.8/5

“ActiveCampaign: Perfect Software That Keeps Our Marketing process on Track”

The automation capabilities allow us to manage multiple campaigns, and the customer support has been consistently helpful.

Pros : ActiveCampaign offers the ability to set up automated sequences, which means we can focus on other tasks, knowing our email campaigns are running smoothly in the background.

Cons : No issues faced so far.

Switched from : Brevo

Reason to switch : We needed a platform that could manage more complex marketing strategies.

3.7/5

“ActiveCampaign Simplifies Marketing Automation Process”

ActiveCampaign has proven to be a perfect platform for managing our marketing campaigns. The automation capabilities have reduced the time spent on repetitive tasks, allowing me to focus on more strategic aspects of my role.

Pros : As someone like me who is new to marketing, I’ve found ActiveCampaign to be a great platform to work with. As it offers the ability to automate and schedule email campaigns which has significantly eased my workload.

Cons : There are some limitations, such as the need to manually add contacts to segmented lists.

Switched from : Hubspot Marketing Hub

Reason to switch : We needed a budget-friendly solution with strong automation capabilities.

3.7/5

“ActiveCampaign Supports Business Growth”

ActiveCampaign has been our primary tool for email marketing for the past 8 years. Their customer support team has always been available to assist.

Pros : One of the best aspects of ActiveCampaign is its adaptability. We started with a lower-tier plan, which was good for our early stages, and as our business expanded, we upgraded to access more features.

Cons : The platform can sometimes be slow, particularly when working with large email automation setups.

Switched from : Mailchimp Marketing Platform

Reason to switch : We needed a platform that could grow with us and handle more complex email marketing strategies.

3.6/5

“ActiveCampaign is Perfect for Startups like mine who are looking to scale up their businesses.”

After years of using ActiveCampaign, I can say it’s one of the most practical tools for setting up email campaigns and automations.

Pros : The platform's visual automation builder is especially useful, making it easy to set up and manage campaigns. Support has always been available when needed, and recent updates have made the experience even better.

Cons : The frequent price increase is a bit disturbing, especially for my startup.

Switched from : Pardot

Reason to switch : The need for more features with a visual automation builder was the primary reason for switching to ActiveCampaign.