What does CRM mean in real estate?

Lofty's AI Marketer is designed to automate social media marketing and listing promotions, helping real estate professionals maintain a strong online presence with minimal effort.

Lofty's AI Copilot is an AI-powered assistant designed to streamline lead management and daily operations for real estate professionals.

How Lofty AI Copilot Assists in Lead Management

• Lead Prioritization
• Automated Follow-Ups
• Smart Lead Filtering
• Task Automation
• Contextual Conversations
• Mass Messaging
• Property Listings Integration

Agent website customization options generally revolve around visual elements and content.

How to Set Up Property Alerts

• Open the Lofty Mobile App and navigate to the Property Alerts section.
• Select Buyer Preferences – Choose criteria like location, price range, and property type.
• Sync with MLS Filters – If you’ve set up filters on the Lofty web app, they’ll be available on mobile.
• Enable Notifications – Ensure alerts are sent via email or SMS to keep clients updated.
• Save & Activate – Once configured, Lofty will automatically notify buyers of matching listings.

How to Set Up Market Snapshots

• Go to the Market Snapshots Section in the Lofty mobile app.
• Select Seller Preferences – Define the area and property type for market insights.
• Review Market Trends – Lofty provides automated reports on pricing, demand, and competition.
• Share Reports – Send market snapshots to sellers via email or direct messaging.
• Monitor Updates – Keep track of market shifts and adjust strategies accordingly.

Yes! Lofty offers several training resources to help new users get started. Here are some common types of resources typically available:

• Lofty Help Center
• Onboarding Webinars
• Video Tutorials
• Lofty University (if available)
• Customer Success Manager / Account Setup Help
• Community & Support