Did Zillow acquire Follow Up Boss?

Follow Up Boss integrates seamlessly with various email platforms like Gmail, Outlook, and others. By connecting your email account, Follow Up Boss syncs emails with leads and allows you to send and receive messages directly within the CRM. This ensures that all communication is captured in one place for easier management.

Yes, Follow Up Boss provides in-depth reporting tools that track lead activity, team performance, and marketing ROI. You can generate reports on lead conversion rates, activity history, and agent productivity to better understand and optimize your sales process.

In Follow Up Boss, you can customize follow-up workflows by creating automated email and text sequences that are triggered based on lead status or behavior. These workflows can be tailored for different types of leads, such as hot, warm, or cold, and can include reminders, task assignments, and follow-up emails.

Follow Up Boss uses industry-standard encryption and security protocols to protect user data. It ensures that all client information is safely stored and only accessible to authorized personnel. Regular security audits and data backups further ensure that the CRM remains secure.

Yes, Follow Up Boss includes SMS marketing features that allow you to send personalized text messages to leads and clients. This enables more direct communication and helps agents engage with leads faster and more effectively.