Which businesses can use the WhatsApp Business API?

Rahul Sumer . Dec 20, 2024

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Yes, in order to avoid legal problems and keep a positive reputation with WhatsApp's policies, it is essential that you use a tool to confirm your contact list before beginning WhatsApp marketing. This is because you need to make sure that you are only sending messages to the people who have opted-in and given their explicit consent.

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Businesses can ensure compliance while sharing personal information on WhatsApp by following data privacy regulations like GDPR and CCPA. They should also implement strong security measures to protect user data.

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