Managing a customer database in Sales Mantra CRM involves importing customer data from various sources such as spreadsheets, email lists, or manual entry. The CRM provides tools for organizing customer information into segmented categories based on criteria like purchase behavior or demographics.
The CRM also allows for easy updates, tracking of communication history, and the ability to link related records such as opportunities and support tickets, ensuring that all relevant data is easily accessible to the sales team for more effective customer management.