Leads in Sales Mantra CRM can be tracked by importing lead data into the system or capturing new leads through web forms, emails, or manual entry. The CRM provides tools for segmenting and assigning leads to specific sales representatives based on predefined criteria.
Users can monitor lead progress through the sales pipeline, set up follow-up reminders, and analyze lead engagement using integrated tracking features. This ensures that no lead is neglected and all prospects are nurtured through the sales process effectively.