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How can I effectively use event data in automation workflows with Omnisend?

Shiv Kanojiya . Oct 08, 2024

A:

To effectively use event data in automation workflows with Omnisend, follow the tips given below:

  • Locate the action key that will start the email sequence
  • Utilize the event tracking tools of Omnisend to set up these activities as custom events in your platform or store
  • Create email workflows that are automated based on events
  • Utilize the information gathered from these events to tailor each customer's email based on their actions.

Oct 08, 2024

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