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What are the best practices for setting up these flows/forms within Marketo?

suneel awasthi . Oct 07, 2024

A:

Some of the best practices for setting up these flows are as follows:

  • Progressive profiling can be used to gradually gather additional information
  • Aim for forms and flows that are mobile-friendly
  • Adapt material according to user information
  • Reduce form length by only requesting necessary information
  • To sort leads into priority, use lead scoring
  • To enhance performance, test frequently
  • Automate follow-ups to engage leads right away.

Oct 07, 2024

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