How can I create a complex segmentation strategy in Insider?

Insider helps in customer retention in the following ways:

• Personalization: The platform gives personalized content and suggestions depending on customer demographics, such as browsing patterns and past purchases. This personalized approach helps in creating a seamless client experience throughout various touchpoints
• Omnichannel Engagement: Insider's platform, Architect, enables businesses to communicate with clients across various channels like WhatsApp, email, SMS and web push notifications. This makes sure that the customers get relevant and timely communications, which can improve retention and loyalty
• Behavioral Triggers: The software utilizes behavioral triggers driven by AI to send tailored alerts for, back-in-stock notifications, abandoned cart reminders and price drops. These alerts help in re-engaging clients and encouraging them to repeat purchase.

Insider's predictive segments utilize AI to examine user demographics and find patterns that indicate the possibility of specific actions, like churning or purchasing. By analyzing factors like purchase history, customer lifecycle stage and discount affinity the platform creates intelligent segments that helps businesses to target users more successfully using personalized marketing techniques.

Insider provides users with tools to create engaging email content that helps in engaging customers within the inbox. The platform helps in minimizing redirects and delivering a good experience by providing tools for countdowns, embedding forms, accordions and carousels into each email.

The site search functionalities of InSider’s eureka platform are as follows:

• AI-Powered Search: The platform uses AI tools to give personalized search results, that enables the users to get the most relevant products depending on their past behavior and search queries.
• Merchandising Capabilities: The platform provides marketers tools to modify the product display within category pages and search results. This includes promoting specific brands, reordering products, and making rules to enhance or hide products depending on business priorities or inventory levels.
• Real-Time Recommendations: Eureka gives its users real-time product suggestions within the search experience, which allows the users to discover supporting or related products that they may not have originally searched for
• Seamless Integration: Eureka integrates with existing e-commerce platforms easily, by providing tools like visual editor and API access for modifying search experiences and menus.

The CRM functionalities that InSider provides are as follows:

• Contact Management: The platform enables users to organize and store customer data, track engagement, and control customer profiles in a single database
• Lead Scoring and Management: The software helps in prioritizing leads by assigning them scores depending on their engagement and behavior which allows the salespeople to prioritize on high-potential prospects
• Segmentation and Targeting: One can separate their audience base depending on behavior, demographics and other criteria and create customized marketing campaigns
• Customer Journey Mapping: Automation of routine tasks like email follow-ups, data entry, and scheduling, freeing up time for more strategic activities
• Analytics and Reporting: Provides broad analytics and reporting to track customer engagement, sales trends and campaign performance