How can brands enhance customer experiences across various touchpoints using WebEngage's journey designer?

Organizations employ WebEngage's customization tools to boost client loyalty and retention:

• Use user behavior, preferences and demographic information to personalize experiences
• Create messages, offers and recommendations for each user
• Use data visualizations to segment users into specific groups
• Submit relevant and timely information to each department
• Use personal interaction to build stronger relationships with customers
• Enable personalized interactions across multiple touch points
• Personalization increases customer satisfaction and long-term loyalty.

WebEngage helps in user engagement in the following ways:

• Personalization: The platform provides businesses with tools to collect and examine user data to create personalized recommendations, messages, and offers
• Cross-channel engagement: The software enables users to send messages across various channels, like WhatsApp, SMS and marketing push notifications
• Engagement score: The platform allows businesses to score their users on a scale of one to ten depending on their engagement level using intelligent scoring systems which helps them in targeting audiences, optimizing marketing strategies and identifying users at a risk of churning.

The procedure of combining game elements into non-gaming elements like websites, applications or online forums to increase interaction and participation is known as gamification.
WebEngage provides its users with various gamification templates like carousel, spin-the-wheel and scratch card which include JavaScript support. One can modify the templates to match their brand guidelines and utilize the templates to create an interactive in-app experience.

To create a new HTML template in WebEngage, follow the steps given below:

• Open your WebEngage account
• Navigate to the Personalization section
• Click on App Personalization
• Select In-app Notifications on your dashboard
• Make an In-app campaign
• Choose the Classic Modal or Full-screen Modal layout in the Message tab
• Select Custom HTML as the template
• Input the content body in raw HTML format
• Finish creating
• Begin the In-app campaign.

WebEngage can integrate with tools like Mandrill, Twilio, AWS, and SendGrid and enable users to use their existing service provider for email and SMS. It also provides AMP page integrations using which one can monitor user and event data across all their AMP pages.