How to create a segment in WebEngage?

Brand can enhance customer experiences across various touchpoints using WebEngage's journey designer by:

• Design visual representations of customer interactions from beginning to end
• Establish automated communication across various platforms such as email, SMS, and app notifications
• Customize messages and promotions according to user actions and preferences
• Specify particular triggers for automated reactions, like reminders for abandoned carts
• Alter paths based on immediate user data and input
• Monitor effectiveness and enhance paths based on involvement and conversion statistics.

Organizations employ WebEngage's customization tools to boost client loyalty and retention:

• Use user behavior, preferences and demographic information to personalize experiences
• Create messages, offers and recommendations for each user
• Use data visualizations to segment users into specific groups
• Submit relevant and timely information to each department
• Use personal interaction to build stronger relationships with customers
• Enable personalized interactions across multiple touch points
• Personalization increases customer satisfaction and long-term loyalty.

WebEngage helps in user engagement in the following ways:

• Personalization: The platform provides businesses with tools to collect and examine user data to create personalized recommendations, messages, and offers
• Cross-channel engagement: The software enables users to send messages across various channels, like WhatsApp, SMS and marketing push notifications
• Engagement score: The platform allows businesses to score their users on a scale of one to ten depending on their engagement level using intelligent scoring systems which helps them in targeting audiences, optimizing marketing strategies and identifying users at a risk of churning.

The procedure of combining game elements into non-gaming elements like websites, applications or online forums to increase interaction and participation is known as gamification.
WebEngage provides its users with various gamification templates like carousel, spin-the-wheel and scratch card which include JavaScript support. One can modify the templates to match their brand guidelines and utilize the templates to create an interactive in-app experience.

To create a new HTML template in WebEngage, follow the steps given below:

• Open your WebEngage account
• Navigate to the Personalization section
• Click on App Personalization
• Select In-app Notifications on your dashboard
• Make an In-app campaign
• Choose the Classic Modal or Full-screen Modal layout in the Message tab
• Select Custom HTML as the template
• Input the content body in raw HTML format
• Finish creating
• Begin the In-app campaign.