The key features of Hootsuite are as follows:
- Content creation: The platform provides its users with tools for generating, publishing and scheduling content for all accounts, which include a social media planner and calendar, a content generator and OwlyWriter AI.
- Social media inbox: One can respond to public comments and private messages from a single inbox.
- Analytics: The platform enables the users to check reports that lets them understand when to post, what improvements are needed and what's working.
- Social listening: one can keep track of what people are saying about their brand, their competitors and the industry by setting up streams to monitor keywords, mentions and hashtags.
- Bulk post scheduling: One can schedule multiple posts ahead of time using Hootsuite.
- Universal publishing: With a single click, one can assemble all the publishing to a single tab and upload them across all channels.
