1 Answers
A:
Ortto provides its users with a highly customizable lead scoring software which helps them create point-based scoring models for leads, customers, and product engagement using features like filters, or actions that they select from their CDP.
It has several advantages with its integration of lead scoring with an advanced marketing automation, customer data, and analytics platform. One can find far more dependable scores when using real-time data to initiate automation and input scores.
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