The benefits of Web push campaigns are as follows:
- Web push campaigns help people to stay informed as they can be sent instantly to people who have opted-in to receive them
- As compared to different means of communication, web push notifications get higher click-through rates and have better visibility as they grasp user attention and prompt them to act upon it
- Web push campaigns ensure that only interested users receive them, as they need the user’s consent to receive them
- One can segment their clients and choose whom to send campaigns to for a personalized experience.