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What is the benefit of A/B testing in Brevo?

Abhijeet Nagdeve . Aug 09, 2024

A:

The benefits of A/B testing are as follows:

  • User engagement: A/B testing allows a user to make better content that would lead to better engagement.
  • Conversion rates: One can identify the content that converts more visitors to buyers using A/B testing.
  • Decision-making: A user can make informed decisions about product development and marketing efforts using A/B testing.

Aug 09, 2024

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