The key features of Customer.io are as follows:
- Campaign management allows a user to manage events, forms and webhooks
- A/B testing help in optimizing messages and monitoring performance
- Reporting and Dashboards creation one can get a fine understanding of how every aspect of their workspace is performing and running. And by using reporting users can get insights into audience demographics and gain success
- Using segmentation user can segregate their audience as per their demographics
- Live chat features using which one can solve customer queries efficiently which is only accessible during business days
- Landing page creation features which help in creating campaigns by adding images, buttons and content blocks using Drag and Drop functionality.
