How can a user create an email workflow using Klaviyo?

To add a Klaviyo sign-up form to WordPress site, follow the steps given below:

• Open your Klaviyo account
• Create a Sign-Up Form and customize the fields and design that would allow you to get the information you need from your website visitors
• Once the form has been created, an embedded code or JavaScript snippet will be generated and provided to you
• Now, open WordPress and sign in to your WordPress admin dashboard
• Now, you will have a few options to add the sign-up form depending on the extent customization and WordPress theme that you want
  • Widgets: a ‘custom HTML’ can be used to add the form to the widget area by pasting the Klaviyo code there
  • Pages/Posts: The form can be added to a certain page or post by opening the post
  • or page in the WordPress editor
  • Then paste the code from Klaviyo where you want the form to appear in the HTML(text) view section
  • Customizer: Customizer options are offered in some WordPress themes where the code can be added to the footer or header in your site. The Klaviyo code can be pasted there If your theme has this feature
• Now, to ensure that the form appears perfectly, you can preview your changes
• Save the changes once everything looks perfect
• Publish or update the form, if it's being added to a post or page
• Now you can test the form by visiting your website to ensure that it is capturing the user data and working as expected.

To create a base email template using Klaviyo, follow the steps given below:

• Open your Klaviyo account
• Now, click on the ‘content’ section
• Select the ‘templates’ option
• Now press on ‘create blank email’
• Next, you can add reusable content to your template like base styles, header section, footer section and body content
• After adding the reusable content, you can preview, test and save your template.

Klaviyo provides the users with an email marketing tool. The features of this tool are as follows:

• With email automation, one can easily gain, grow and retain their customer base by sending them personalized and well-crafted emails
• Segmentation functionality that allows a user to group their audience based on shopping behavior, customer data and predictive analytics and send them targeted emails
• Pre-built templates that can be customized or used as original that help in automating emails efficiently
• Reporting features that enable a user to adjust marketing strategy easily by providing them with metrics to visualize and analyze data.

The users can benefit by using Klaviyo by:

• Enhance their customer engagement
• conversion and loyalty
• By integrating with ecommerce platforms
• Using customer data to send targeted and personalized emails.

Yes, Klaviyo has A/B testing features that enable a user to test different messages, subject lines and send time for email campaigns and allows them to figure out what best suits their audience.