Klaviyo provides the users with an email marketing tool. The features of this tool are as follows:
- With email automation, one can easily gain, grow and retain their customer base by sending them personalized and well-crafted emails
- Segmentation functionality that allows a user to group their audience based on shopping behavior, customer data and predictive analytics and send them targeted emails
- Pre-built templates that can be customized or used as original that help in automating emails efficiently
- Reporting features that enable a user to adjust marketing strategy easily by providing them with metrics to visualize and analyze data.