HubSpot's marketing hub allows its users to use an array of methods to generate and nurture leads, some of which are as follows:
- HubSpot’s marketing hub helps the user in making creative and attractive content and publishes them as blogs that would capture leads via search engines and social media
- Hubspot’s marketing hub provides its users with tools to customize and personalize forms and popups on the blogs, landing pages and websites to engage with leads and capture their information
- HubSpot's marketing hub automates workflow by enabling the users to send personalized messages to potential leads and further nurture them.