What are the best SEO tools?

Some prominent SEO audit tools include:

• Google Search Console: A free tool directly from Google that helps you monitor your site's performance in search results and identify indexing issues, crawl errors, and mobile usability problems.
• SEMrush: An all-in-one SEO suite with a powerful site audit tool that checks for over 140 on-page and technical SEO issues, including crawlability and site performance.
• Ahrefs: Known for its extensive data coverage and site audit feature that identifies technical and on-page SEO issues, provides a health score, and offers recommendations for fixes.
• Screaming Frog SEO Spider: A desktop-based crawler that thoroughly examines on-page elements like titles, meta descriptions, headings, and images, and helps identify broken links, duplicate content, and redirect issues.
• SE Ranking: Offers a website audit tool that checks technical SEO and on-page elements, provides a site health score, and gives actionable recommendations for improvement.
• PageSpeed Insights: A free Google tool that analyzes webpage loading speed and provides suggestions for improving performance, particularly for Core Web Vitals.
• SEOptimer: A user-friendly tool that generates a full SEO audit report quickly, scoring your website on various factors and providing clear recommendations for improvement.

In 2025, top AI tools for SEO optimization include Semrush, Clearscope, SurferSEO, ChatGPT, Jasper, and Alli AI.

To find hidden keywords with paid SEO Tools, you need some paid tools like Ahrefs, SEMrush, and Moz Pro can help find hidden keywords by:

• Competitor Analysis: Discover keywords your competitors are ranking for.
• Keyword Gap Analysis: Identify keywords you are not targeting but should be.
• Long-Tail Keywords: Use tools to find less competitive, highly relevant keywords.

Yes, SEO tools are essential for optimizing your website, tracking performance, and staying ahead of competitors.

Google Search Console and GA4 are the best free SEO tools. It provides insights into your site’s search performance, indexing issues, and more.