Techjockey News

The food delivery giant in India enters in a definitive agreement for acquiring LYNK.

LYNK is a Chennai-headquartered startup which deals in retail logistics having a network of more than 100,000 stores. It is the latest purchase of Swiggy in the past two years. It is believed that this step will help Swiggy expand into the retail distribution market to serve store operators.

The acquired firm aids stores to fulfill orders quickly and enhance stock availability, which results in better customer service with an increase in sales. It supplies products from brands to stores and streamlines the process of retail distribution including warehousing, logistics, and inventory management. LYNK has ITC, Tata, Hindustan Unilever, RedBull, Mars, Dabur, Pepsico, Lakme, and Britannia listed as customers on its website.

After the acquisition, LYNK will continue as an independent brand, but it will use Swiggy’s technology for scaling the platforms. The CEO of Swiggy, Sriharsha Majety, stated “LYNK is uniquely positioned in the retail distribution space with their brand-first, tech-led operating model and has demonstrated success with multiple FMCG brands. Our experience in supply chain and logistics gives Swiggy the unique opportunity to help LYNK scale up their offerings and empower retailers to serve their customers better.”