New Delhi: Analytic Edge has launched Analytic Edge Qube, a SaaS based platform which offers a comprehensive toolkit for market analysis to enterprises. The new platform comprises of multiple solutions including SynTest for AI based test and learn and DemandDrivers for marketing mix modelling. It also offers PriceSense for pricing and promotion analytics and PowerView for analytics visualization.
As per the company, the new offers will provide marketers with all the analytical tools they need to improve their marketing efforts and increase their return on investment.
Nowadays, there are two major challenges witnessed by business in running a marketing program. First, the time taken in performing analytics and gaining insights. This delays the time in making modifications to the existing marketing strategy in real time. Second, growing their brand awareness becomes difficult because they need to rely on third-party to comprehend marketing data.
However, these two challenges are overcome by Analytic Edge Qube. This platform provides automated and no code interfaces that makes it easier for businesses to perform in-house marketing analytics and eliminated reliance on third-party data analyst. Moreover, it also provides real-time marketing insights to improve the market strategy.
With the use of no code interfaces, Analytic Edge Qube helps users in creating analytical models, running tests, identifying the promotional strategies impact, etc. Moreover, each piece of information can be views via intuitive dashboard.
Rahul Budhraja, Co-Founder of Analytic Edge said, “The benefits of marketing analytics have so far largely been restricted to large companies and brands due to the cost and complexity involved. With this platform, our objective is to democratize marketing analytics by making it simple, fast and accessible to all.”