Analytic Edge Introduces ‘Analytic Edge Qube’- SaaS Platform for Marketing Analytics

New Delhi: Analytic Edge has introduced Analytic Edge Qube, a SaaS-based platform to offer companies a comprehensive toolkit for conducting marketing analytics. Qube includes a bunch of solutions like Demand DriversTM for Marketing Mix Modeling, SynTestTM for AI-based Testing and Learning, PriceSenseTM for pricing as well as promotion analytics, and PowerViewTM for data visualization.

This platform aims to address the challenges companies face in setting up their marketing analytics programs, including long turnaround times for generating insights as well as high reliance on external analytics providers.

One of the key advantages of Qube is its intuitive, highly automated, and no-code-based interfaces, which allow companies to perform marketing analytics within their organizations without requiring stats experts or data scientists.

This subscription-based model offers real-time, cost-efficient, and scalable marketing insights for making data-driven and judicious decisions. Moreover, the platform addresses privacy concerns by eliminating third parties included.

By empowering companies to leverage in-house marketing analytics effectively, Qube seeks to enhance marketing effectiveness as well as the ROI of the organization.

Rahul Budhraja (Managing Partner & Co-Founder)- Analytic Edge, commented “I am pleased to announce the availability of our Analytic Edge Qube SaaS platform as an all-in-one toolkit for marketing analytics and data-driven decision-making.

The benefits of marketing analytics have so far largely been restricted to large companies and brands due to the cost and complexity involved. With this platform, our objective is to democratize marketing analytics by making it simple, fast, and accessible to all.”

Namrata Samal

Namrata is a technical and skilled wordsmith with expertise in writing marketing, tech, and business topics. She sews strings of meaningful words together that give life to her meticulously crafted write-up.

Recent Posts

ManageEngine Launches Innovative SaaS Management Solution to Combat SaaS Sprawl Challenges

New Delhi: ManageEngine, a part of Zoho Corporation and a top provider of IT management…

2 hours ago

ManageEngine Launches SaaS Management Solution to Manage SaaS Proliferation

New Delhi: ManageEngine, a division of Zoho Corporation, has introduced SaaS Manager Plus, a robust…

7 days ago

Expansion Opportunities Abound for Small Businesses with Government Grants

New Delhi: Small businesses across India are gearing up for new expansion opportunities thanks to…

7 days ago

Second Front Systems Teams Up with Microsoft for Seamless SaaS Deployment

New Delhi: Second Front Systems today announced its collaboration with Microsoft on Game Warden, which…

2 weeks ago

Black Mountain Can Now Offer More Services to Local Governments as it Acquires Fiscalsoft

New Delhi: Black Mountain Software, which is a Polson based billing and accounting software for…

2 weeks ago

Siemens Unveils Cloud-Based Cybersecurity Software for Industrial Operators

New Delhi: Siemens has introduced SINEC Security Guard, an advanced cybersecurity software-as-a-service which is tailored…

3 weeks ago