Zoho Campaigns

What is Zoho Campaigns?

Zoho Campaigns is a cloud-based email marketing software relied upon for creating, tracking and sending emails for campaigns. Organizations also use the software for forwarding personalized and behaviour centric emails to their audience for enhancing user engagement.

The drag and drop workflow builder is a dependable feature for strategizing campaigns based on targeted sales cycles. Moreover, by using Zoho Campaigns, users get access to over two-forty email pre-built templates. Organizations can also attach sign up forms within their websites, social media sites and blogs to let the audience sign up for upcoming newsletters.

How is Implementation of Email Sending Policies with Zoho Campaigns Beneficial for Organizations?

1. Better Deliverability: A smart email policy ensures better deliverability rates for all campaigns thereby preventing forwarded emails from landing in the spam folder of a recipient.
2. Trust Building: A perfectly strategized email campaign comprising of quality content develops a relationship of mutual trust between readers and an organization. This is instrumental in improving the brand value of an organization.
3. Greater Anticipation: Spacing up emails and sending out targeted content increases the anticipation rate amongst recipients as they start looking forward to particular emails. This develops in the audience a feeling of greater understanding and interest towards a particular product.

Pricing of Zoho Campaigns

1. Pay-as-you-go: The Plan is available at a price of Rs.15,000 on a yearly basis for a single user.

In case you are interested to know more about the software, send us a callback request. Our customer care executives will get back to you in real-time.

Benefits of Zoho Campaigns

1. Segmenting Mails: With Zoho Campaigns users can segment their mailing lists as per various criteria and forward only the relevant content to people.
2. Testing Variables: The email marketing software offers a wide variety of testing variables so that end users can select between multiple campaign variables such as the sender’s name, subject line, email addresses and content in a message. This is required for monitoring the campaign that has the best response rate.
3. Detailed Reports: Detailed reports show not just the best performing emails but also the number of clicks received on a link. The reports also highlight the number of times people have opened particular emails for quick and easy comparisons.
4. Reply Tracking: Organizations can track responses given by the recipients of a particular campaign for drawing unique workflow paths based on them. Reply tracking feature can also be used for adding such responses in multiple mailing lists and assigning scores to them.