WebEngage Questions & Answers

Brand can enhance customer experiences across various touchpoints using WebEngage's journey designer by:

• Design visual representations of customer interactions from beginning to end
• Establish automated communication across various platforms such as email, SMS, and app notifications
• Customize messages and promotions according to user actions and preferences
• Specify particular triggers for automated reactions, like reminders for abandoned carts
• Alter paths based on immediate user data and input
• Monitor effectiveness and enhance paths based on involvement and conversion statistics.

Organizations employ WebEngage's customization tools to boost client loyalty and retention:

• Use user behavior, preferences and demographic information to personalize experiences
• Create messages, offers and recommendations for each user
• Use data visualizations to segment users into specific groups
• Submit relevant and timely information to each department
• Use personal interaction to build stronger relationships with customers
• Enable personalized interactions across multiple touch points
• Personalization increases customer satisfaction and long-term loyalty.

WebEngage helps in user engagement in the following ways:

• Personalization: The platform provides businesses with tools to collect and examine user data to create personalized recommendations, messages, and offers
• Cross-channel engagement: The software enables users to send messages across various channels, like WhatsApp, SMS and marketing push notifications
• Engagement score: The platform allows businesses to score their users on a scale of one to ten depending on their engagement level using intelligent scoring systems which helps them in targeting audiences, optimizing marketing strategies and identifying users at a risk of churning.

The procedure of combining game elements into non-gaming elements like websites, applications or online forums to increase interaction and participation is known as gamification.
WebEngage provides its users with various gamification templates like carousel, spin-the-wheel and scratch card which include JavaScript support. One can modify the templates to match their brand guidelines and utilize the templates to create an interactive in-app experience.

To create a new HTML template in WebEngage, follow the steps given below:

• Open your WebEngage account
• Navigate to the Personalization section
• Click on App Personalization
• Select In-app Notifications on your dashboard
• Make an In-app campaign
• Choose the Classic Modal or Full-screen Modal layout in the Message tab
• Select Custom HTML as the template
• Input the content body in raw HTML format
• Finish creating
• Begin the In-app campaign.

WebEngage can integrate with tools like Mandrill, Twilio, AWS, and SendGrid and enable users to use their existing service provider for email and SMS. It also provides AMP page integrations using which one can monitor user and event data across all their AMP pages.

Some of the benefits of WebEngage are as follows:

• Automation rules: A user can create automation rules depending on customer events
• Business triggers: A user can interact with customers using business-owned triggers
• Omnichannel campaigns: One can create multi-channel campaigns
• Segmentation: One can separate their audiences depending on preferences, behaviors and demographics to deliver targeted content
• Improved customer engagement: One can improve their conversion rate and customer engagements by delivering targeted content.

A segment can be created in different ways in WebEngage, to do so follow the steps given below:

• Open your WebEngage account
• Navigate to the campaign creation interface
• Now click on the Create Segment option

OR

• Navigate to the Static Lists Hub
• Press the Plus icon
• Click on Create with Segment Editor and create a targeted segment depending on user’s traits, location, and more.

To create an in-app campaign in WebEngage, follow the steps given below:

• Open your WebEngage account
• On your dashboard, enable In-app
• Mark the pages in your app as ‘Screens’
• Separate your user base depending on their preferences or behaviors
• Define the target audience
• Give a name to your audience
• Select the time to send
• Compose the message
• Enable variation testing and conversion tracking.

To create a dashboard in WebEngage, follow the steps given below:

• Open your WebEngage account
• Navigate to the Dashboards option within Data & Insights
• Press on the plus sign and create a dashboard
• Give the dashboard a name, tag, and visibility
• Press on ‘Create Dashboard’.