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Serpstat

Brand: Serpstat

  • 4.5

  • 17 Ratings & 17 Reviews

Serpstat is a multi-functional SEO audit tool for small and medium scale enterprises, B2B organizations offering digital marketing services, and SEO professionals. The comprehensive SEO portal offers multiple modules such as keyword analysis, website development, backlink management, rank tracking, clustering, and more. Enterprises can utilize the program to gain access to profitable organic and ...

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Starting at $59

Serpstat Software Overview

What is Serpstat?

Serpstat is a multi-functional SEO audit tool for small and medium scale enterprises, B2B organizations offering digital marketing services, and SEO professionals. The comprehensive SEO portal offers multiple modules such as keyword analysis, website development, backlink management, rank tracking, clustering, and more. Enterprises can utilize the program to gain access to profitable organic and paid keywords.

The software allows the SEO team members to track the position of their own organization and competitor’s as well on a daily basis. With its in-depth domain analysis against numerous ranking factors, business firms can identify issues that affect their visibility. Enterprises can discover linking opportunities and toxic backlinks with its inclusive backlink research module. 

The site audit solution highlights issues that negatively impact site performances and suggests optimization inputs as well. Organizations can use the software to generate keyword optimized, high-quality content for their webpages. Business houses can discover their competition in the market and segment out the audience they want to target. The program also offers insights into the relevancy and value of individual keywords. It also helps to identify traffic-driving keywords for organizations and their competitors.

How does the Keywords Research module by Serpstat enhance digital marketing for organizations?

  1. Keywords for SEO & PPC: The software provides a list of profitable keywords that are being monetized by competitors and niche leaders to achieve the top ranks in search results.
  2. Value of Keywords: SEO teams can compare the keywords using various KPIs such as cost per click, search volume, number of search hits, or competition level.
  3. Semantic Core: With this particular website development and management software, enterprises can enhance their digital content with appropriate keyword variations and search suggestions.
  4. Long-Tail Keywords: The SEO audit software helps organizations to optimize traffic derived from relevant low volume searches or long-tail keywords.
  5. International Data: The keyword rank checker software adapts with keywords as per target countries. It offers detailed research in popular languages spoken all around the globe, helps to target specific demographics.
  6. Trend Analysis: With graphical charts, digital marketers gain insights into users’ interests in specific keywords in the last few years. Marketing teams can plan campaigns according to trends and seasonality.

Serpstat Price 

Serpstat website audit software pricing is available on request. You can send a callback request to get detailed information on pricing and other relevant spheres. Our technical experts will reach out as per the time schedule you are convenient with. 

Benefits of Serpstat

  1. Web Page Relevance: SEO teams can identify the most relevant pages to specific search queries. They can measure the relevance of a page with a competitor’s website. The system analytics also provide suggestions on missing keywords that should be added to their webpages.
  2. Search Results Per Keyword: The SEO software offers a comprehensive list of search results for a specific keyword, with additional information, including, number of Facebook shares, potential traffic score, organic keywords, etc.
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Serpstat Pricing & Plans

Individual
Key Features
  • Searches per day-100
  • Results per report (Website analysis)-2000
  • Results per report (Backlink analysis)-2000
  • Export rows per month-50000
  • Access to Site audit API
Starting at $59
    • Licenses

      Licenses
      Licenses
    • Monthly

      Monthly
      Monthly

Key Features

  • Searches per day-100

  • Results per report (Website analysis)-2000

  • Results per report (Backlink analysis)-2000

  • Export rows per month-50000

  • Access to Site audit API

Serpstat Features

  • icon_check Rank Tracking
     Teams can track end numbers of keywords. The rank checker software offers historical results for selected keywords, and uses
  • icon_check Backlink Analysis
     Digital marketers can access backlink data of the past two years. They can also monitor competitor’s backlinking strategies
  • icon_check Keyword Research
    With the keyword ranking software, organizations get in-depth URL analysis, and can discover insights on search questions. They
  • icon_check Site Audit
     Enterprises can use the site audit software to evaluate the quality of domain optimization, detect technical issues and get
  • icon_check Competitors Research
    Organizations can identify Niche Leaders of the market, and track competitors’ growth. They can also keep up with the relevant
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Watch the demo video to explore key features, real workflows, and how the software fits your business needs.

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Serpstat Specifications

Supported Platforms
Ubuntu Ubuntu Windows Windows MacOS MacOS Linux Linux
Devices
Desktop Desktop Mobile Mobile Tablet Tablet iPad iPad
Deployment
Cloud-Based Cloud-Based
Suitable For
All Industries
Business Specific
All Businesses
Business Size
Small Business Startups Medium Business Enterprises
Customer Support
Email Communities
Language
English Español
Integration
API Integration
Training Resources
Videos

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Serpstat Reviews

4.5

Out of 5

img

Overall Rating

Based on
17 Verified Reviews

Rating Breakdown

  • Features 4.5
  • Value for Money 4.6
  • Ease of Use 4.5
  • Customer Support 4.6

91% Recommend this Product

Add Review

Pros

  • "Great for tracking multiple websites and generating reports for clients."

    RAJESH KUMAR YADAV Mar 10, 2025

  • "Helps me with keyword research, competitor analysis, and SEO audits."

    Monika Mar 2, 2025

  • "Helps me analyze my competitors’ SEO strategies and backlinks."

    Jay Dev Banerjee Feb 28, 2025

Cons

  • "Not as well-known as other SEO tools, so fewer tutorials are available."

    Bunty KumarMar 17, 2025

  • "Some tasks, like scheduling reports, could be more automated."

    RAJESH KUMAR YADAV Mar 10, 2025

  • "The platform has so many features that it took me a while to understand everything."

    Anjny SharmaJan 26, 2025

Serpstat Video Reviews

youtubeVideoId

4.8

“SerpStat Review: A Perfect Keyword Research Tool For Beginners”

Review by: SaaS Trac

youtubeVideoId

4.8

“Serpstat Review - The Russian Tool for SEO and SEM Professionals”

Review by: Sprout24

youtubeVideoId

4.6

“SerpStat Review - Free & Paid SEO Keyword Research Tools Perfect For Beginners”

Review by: MarTech Wiz

Ratnakar Patrayudu twitter_verify

SEO Manager

Industry: E-commerce User since: 2+ years

4.5

Reviewed on: Dec 27, 2022

Techjockey Verified

“Serpstat is the best tool for SEO and marketing analytics for beginners”

Pros

It is a most helpful tool in providing valuable insights and data for improving our SEO and online marketing efforts.

Cons

It is a bit difficult to use and navigate, and customer support is not always responsive or helpful.

Switched from Ahrefs

Reason to switch

Being an SEO, I used multiple tools based on their efficiency of modules where Serpstat have good website auditing module which gives a lot of data-driven insights to work on.

Parul

Associate

Industry: Digital Marketing User since: 6-12 months

4.8

Reviewed on: Jan 4, 2023

Techjockey Verified

“Great tool for professional SEO or for people that just want to track their website. I highly recommend it.”

Pros

We have been working with Serpstat for more than half a year. We are very pleased with the results, especially with their Rank Tracker tool. We decided to get Serpstat Rank Tracker because we were looking for a more reliable third-party tool. We have tried both paid and free rank tracker tools, but they didn't give us the data that we need to make the right decisions. With Serpstat Rank Tracker, we get all the data we need, and it's reliable. We can recommend this powerful tool to every company.

Cons

Nothing

uday kumar

Content Marketer

Industry: E-commerce User since: 1-2 years

4.6

Reviewed on: Jan 3, 2023

Techjockey Verified

“Simple to use for keyword research.”

Pros

Serpstat is a great piece of software if you are doing SEO or PPC. There is a lot of data and it really helps you understand your clients, as well as the competition. Their customer service is also really good, and they always answer your questions with great explanations. I have found it to be a great tool for my business, and I would recommend it to anyone that is doing SEM or SEO.

Cons

N/A

See All Serpstat Reviews

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Articles for Serpstat

See All Related Articles

What type of data formats are supported by Serpstat SEO audit software?

The site audit software Serpstat supports multiple data formats for export, including csv, pdf, xls, xlsx, txt., and Google Docs.

What is Serpstat Keywords Clustering?

Serpstat Keywords Clustering categorically groups keywords. Each group contains ‘’similar’’ phrases. The inclusive phrases within a particular group are completely different from each other.

Do you offer an online demo of Serpstat SEO Audit software?

Yes, our in-house team does offer an online demo of Serpstat SEO Audit software as per the date and time mentioned within the raised request.

How to filter keyword reports within Serpstat?

The keyword reports within the SEO audit software can be filtered by tag, region, date and dropdown with competitors,

Does Serpstat have a dedicated mobile app?

No, Serpstat does not have a dedicated mobile app as of now.

What is SDR, and how it works?

Serpstat Domain Rank works as an indicator of the domain authority based on a scale of 0 to 100. A higher rank indicates a more authoritative domain. Sites enlisted within the index are taken into account.

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Terms and Condtions

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Users with registered businesses can purchase goods from merchants on the platform to satisfy their business needs. Users are not permitted to utilize any products acquired through the platform for resale, advertising, business, or further distribution.

For each purchase made, users will receive a Tax Invoice (or 'GST invoice') that includes specific details such as:

  • the GSTIN of the user associated with their registered business, and

  • the specified Entity Name for their business.

It should be noted that not all products are eligible for GST Invoice. Only the products displayed by participating sellers with the 'GST-based Invoice Available' callout on the product description page would qualify.

Certain goods and services are not eligible to get a GST Invoice, including items with VAS, i.e., Value Added Services (e.g., Total Mobile Protection/Assured Buyback) and those involving an exchange offer at the time of purchase.

Users must ensure the accuracy of the GSTIN, and business entity name provided for the GST Invoice. Requests for corrections into GST Invoice would not be accommodated by Techjockey.com or any Seller, and any issues arising from user-provided information are the sole responsibility of users.

Techjockey.com is not liable for the GST Invoice or any associated input tax credit. To efficiently claim an input tax credit, users should select the registered place of business address as per the GST authority's data and follow the provisions of the GST Act and rules.

To claim an input tax credit, the delivery and billing addresses must match. Furthermore, input tax credits will not be granted if the delivery address and GSTIN on the invoice are from different states. In case of incorrect GST details provided during the order placement, the order will be canceled automatically.