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Pardot

Brand : Salesforce

Starting at $ 1250

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Pardot, now called Account Engagement, is a software technology that helps in automatically managing your organization’s multi-channel marketing campaigns and processes. This marketing automation solution uses a set of pre-defined protocols known as workflows which are used to send automated mess...Read more

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Pardot Software Pricing, Features & Reviews

What is Pardot?

Pardot, now called Account Engagement, is a software technology that helps in automatically managing your organization’s multi-channel marketing campaigns and processes.

This marketing automation solution uses a set of pre-defined protocols known as workflows which are used to send automated messages, emails, and texts across the web and social platforms. The software helps your sales and marketing team increase revenue and work efficiently. It perfectly handles repetitive and monotonous tasks, saving a lot of time and your employees’ efforts.

In addition to this, marketing automation assists you in lead generation and measuring complete ROI on your marketing campaigns.

How Pardot Works?

Pardot Marketing Solution uses target audience information, and their demographics from various channels like website visits, social media, emails, app usage, and others.

This information is used to send automated, targeted, and personalized emails and text messages through different mediums. This enables you to tap onto a larger number of audiences in a personalized and customized manner. All this can be done with a single click, whether you want to target one, or one million consumers at a time.

Why Choose Pardot?

Below are some of the prominent reasons why you conder choosing Pardot for your business.

  • Lead Nurturing: Pardot enables you to successfully close maximum deals with automated emails and marketing messages which are based on user interactions, and their demographics.
  • Receive Real-Time Alerts: With Pardot, you can stay connected to your prospects with real-time alerts about their actions, even before and after the sales pitch.
  • Drive Engagement: Pardot’s templates for branded landing pages help you in getting more engagement on your CTA forms and landing pages.
  • Understand ROI: With Pardot, you can trace the marketing effort that leads to the successful conversion of a particular lead and analyze your marketing campaigns.
  • Get Insights: Pardot shares valuable insights in the form of reports that allow you to make data-driven decisions for your business.

Benefits of Pardot

  • Cost-Effectiveness: Pardot saves your time and effort. Additionally, it gets your tasks completed efficiently while eliminating the risk of human error.
  • Generate Quality Leads: When the right marketing message reaches the right target audience, it automatically generates quality leads and increases conversion rates.
  • Understand Consumer Behavior: With Pardot you can understand your consumer behavior like what marketing campaign they are responding to. It provides a holistic view of your consumers.
  • Create Personalized Dynamic Content: With Pardot, you can enhance your customer experience by making them feel special and valued with personalized messages and emails.
  • Lifecycle Reporting: With Pardot’s lifecycle reporting, you can view your sales funnel and understand what’s working for you and what’s not.

Pricing of Pardot

Pardot’s price details are available on request at Techjockey.com.

Pardot’s price in India may vary based on factors like customization, additional features required, number of users, and the deployment type. Please request a call back for subscription-related details and to avail offers on premium packages.

Pardot Pricing & Plans

Growth-[Billed annually]
  • Email Marketing and Personalisation
  • Contact Blocks-10,000 contacts
  • Forms-50 forms included
  • Landing Pages-50 landing pages
  • Integrated Marketing Calendar
    • Licenses
    • Monthly
Starting at $ 1250
Plus-[Billed annually]
  • Email Marketing and Personalisation
  • Advanced Automation, Personalisation, & Qualificat
  • Advanced Analytics & Reporting
  • Contact Blocks-10,000 contacts
  • Forms
  • Landing Pages-Unlimited
  • Integrated Marketing Calendar
    • Licenses
    • Monthly
Starting at $ 2750
Advanced-[Billed annually]
  • Email Marketing and Personalisation
  • Advanced Automation, Personalisation, & Qualificat
  • Advanced Analytics & Reporting
  • Business Units & Developer Sandboxes
  • AI for Marketing and Sales
  • Contact Blocks-10,000 contacts
  • Forms
  • Landing Pages-Unlimited
  • Integrated Marketing Calendar
    • Licenses
    • Monthly
Starting at $ 4400
Premium-[Billed annually]
  • Email Marketing and Personalisation
  • Advanced Automation, Personalisation, & Qualificat
  • Advanced Analytics & Reporting
  • Business Units & Developer Sandboxes
  • AI for Marketing and Sales
  • Predictive Analytics & Personalised Product Suppor
  • Contact Blocks-75,000 contacts
  • Forms
  • Landing Pages-Unlimited
  • Integrated Marketing Calendar
    • Licenses
    • Monthly
Starting at $ 15000

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Pardot Features

Core Functionalities

  • icon_check Progressive Profiling It collects the information from the user over time to create efficient consumer profiles.
  • icon_check Compliance Management Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
  • icon_check Contact Management Automatically organize, track, and nurture leads and contacts for personalized marketing outreach.
  • icon_check Templates Ready-to-use email and campaign templates
  • icon_check Landing Page / Web Forms Helps the user create attractive landing pages which further helps them attract new customers.
  • icon_check SMS Marketing Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
  • icon_check Automated Workflow Optimization Helps in boosting marketing efficiency by automating repetative tasks.
  • icon_check A/B Testing Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
  • icon_check Dynamic Content Produces personalized campaigns as per users' interests, behavior, and preferences.
  • icon_check User Access Management Allotting access to a specified user, as per their level of importance in the workflow
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Visual Editor Helps in quickly assembling campaigns by dragging and dropping elements.
  • icon_check Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Social Media Automation Process via which content gets scheduled on social media in an automated manner.
  • icon_check Behaviour Management A marketing technique that targets consumers with personalized content based on their past activity.
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Content Marketing Automation Automate content creation, scheduling, and distribution to engage audiences across channels.
  • icon_check Custom Workflows Allows the user to streamline their workflow and educates them about the sections that need attention.
  • icon_check Loyalty Management Allows the users to strategize design patterns, manage, and analyze loyalty programs.
  • icon_check Through Channel Marketing Automation (TCMA) Helps companies with automated marketing activities across various channels.

Campaign Management

  • icon_check Channel Management Manage multiple marketing channels seamlessly for consistent messaging and performance tracking.
  • icon_check Omnichannel Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions.
  • icon_check Campaign Optimization Improve conversion rates, enhance user engagement and increase ROI.
  • icon_check Performance Analytics Enables marketers to track, analyze, and optimize marketing campaign performance across different channels in real-time
  • icon_check Conversion Rate Optimization (CRO) Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.
  • icon_check Multichannel To plan, execute, and measure marketing tasks across multiple channels.
  • icon_check Data Driven Optimization Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities
  • icon_check Landing Page Optimization It assists the users with improving the design and layout of web pages and increases conversions.
  • icon_check Channel Optimization Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
  • icon_check Advertising Management Process that involves planning and executing campaigns to promote a product or service

Email Marketing

  • icon_check Auto - Responders Send predefined messages to customers based on the choices that they make
  • icon_check Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Email Optimization Segments your email in an optimal manner
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.

Lead Management

  • icon_check List Management Helps in organizing, maintaining, and optimizing lists of potential customers or leads
  • icon_check Leads Conversion It helps organization in converting potential client to prominent customers
  • icon_check Lead Scoring It uplifts potential customers based on their likelihood of becoming customers.
  • icon_check Lead Generation It helps in attrracting new potential customers
  • icon_check Segmentation Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Lead Nurturing It engages with the potential customers to encourage them to make further purchases
  • icon_check Lead Qualification Helps the users in identify and prioritize the best leads.

WhatsApp Marketing

  • icon_check Bulk Messaging Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.
  • icon_check Auto - Responders Send predefined messages to customers based on the choices that they make
  • icon_check Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Segmentation Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.

AI Capabilities

  • icon_check Subject Line Helper Assists the users with engaging email subjet lines
  • icon_check Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Generative AI The system automates creating emails, ads, social media posts, images and product descriptions.
  • icon_check Smart Recommendations Provides the user with engaging content that could uplift the organization's revenue and reputation.

Integrations Supported

  • icon_check Webhooks Messages that are sent from one application to another, when the trigger is set.
  • icon_check CRM Integration Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
  • icon_check API Integration Ability to connect two or more applications via APIs.
  • icon_check Third Party Integration Allows the user to integrate with several thrid party applications with ease.
  • icon_check Barcode Integration Deliver clients prewritten messages depending on specified triggers.
  • icon_check Event Marketing Method via which particular behaviours or occurrences cause an automated reaction
  • icon_check Influencer Marketing It helps in building a partnership between influencers and brands that benefits both parties
  • icon_check Project Management With the help of AI, organizations can manage thier projects with utmost efficiency.

Analytics and Reporting

  • icon_check Web Form Tracking Allows the user to track the activities of the users once they submit the form.
  • icon_check Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Visitor Tracking Users can analyze and track customer's activity over the platform.
  • icon_check Real-Time & Actionable Insights Real-time data analysis with immediate data-driven recommendations for action.
  • icon_check Heatmaps Helps marketers spectate their visitor's activity on their page.
  • icon_check Live View It offers real-time insight into your audience's interactions with your marketing materials.
  • icon_check PDF Report Allows the user to export the data in PDF format
  • icon_check Session Recording Records visitor's interaction with the platform (including mouse movement as well)
  • icon_check Dashboards Projects the user's data in a visual format

Alerts & Notifications

  • icon_check SMS Notification Keeps the customer notified of the changes via text messages.
  • icon_check Email Notifications You would be notified of the alterations that takes place in the campaign onto your email
  • icon_check Real-Time Alerts Allows companies to instantly send clients tailored and pertinent marketing messages.
  • icon_check Push Notifications A powerful tool that helps in converting clients to prominent customers
  • icon_check Desktop Notification Gives you a pop-up notification on your desktop itself.
  • icon_check In-App Notifications Facilitates the user with notification with-in the app as well.

Pardot Specifications

  • Supported Platforms :
  • Device:
  • Deployment :
  • Suitable For :
  • Business Specific:
  • Business Size:
  • Customer Support:
  • Integration:
  • Training:
  • Language:
  • AI Features:
  • Ubuntu Windows MacOS Linux
  • Desktop
  • Web-Based
  • All Industries
  • All Businesses
  • Small Business, Startups, Medium Business, Enterprises
  • Email, Communities
  • API Integration
  • Videos
  • English
  • AI Integrated

Pardot Reviews and Ratings

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Salesforce Company Details

Brand Name Salesforce
Information We're Salesforce, the customer company. CRM + Data + AI + Trust.
Founded Year 1999
Director/Founders Adam Evans, Halsey Minor, Marc Benioff, Max Comparetto, Parker Harris
Company Size 1000+ Employees
Other Products Salesforce CRM, Salesforce Platform, Salesforce CPQ, Salesforce Service Cloud , Mulesoft Anypoint Platform

Pardot FAQ

A Marketing automation is a software platform that helps you to automate your marketing and sales engagement to generate more leads, close more deals, and better measure marketing success.
A Leveraging marketing automation, your sales and marketing teams can work as a single, cohesive team to automate and optimize your leads as they move from the top of the funnel, down to the bottom, where sales are made. MARKETING AUTOMATION HELPS YOU: Generate more leads Qualify and prioritize your leads Nurture those leads to a sales-ready state Manage all of your email marketing campaigns Report on the success of your campaigns Marketing departments save time and resources with an easy-to-use platform that makes it simple to manage all your campaigns in a single solution. Your campaigns run on autopilot while you spend time on all the other things you need to do to become more successful. With marketing automation you have a 360-degree view of how your prospects are interacting with you and the tools to turn them into customers.
A Marketing automation gives you the tools to manage a large database of leads without missing out on opportunities. For businesses who are looking to streamline the transfer of leads from marketing to sales, improve lead quality and get in first with the hottest leads, marketing automation provides the framework you need to transform the relationship between your sales and marketing teams and empower your sales reps to sell smarter.
A Yes, Pardot is a Salesforce marketing cloud product. It enables businesses to automate and analyze the outcome of their marketing campaigns across channels.
A Salesforce connector establishes a link between two platforms, Pardot and Salesforce. This ensures that your new prospects, leads, and contacts are in sync with both the platforms.
A To install Pardot in Salesforce, download Pardot AppExchange Application in Salesforce org. Next, with the help of Salesforce admin, enable Pardot in Salesforce. By default, the Salesforce-Pardot connector is in a paused state. Use the access of Pardot admin to un-pause and begin syncing the data.
A To integrate Pardot with Salesforce, download Pardot from Salesforce AppExchange Application. Now using the Salesforce admin, enable Pardot in Salesforce. By default, the Salesforce-Pardot connector is in a paused state. Un-pause it using Pardot admin access to sync the data.
A Pardot is a SaaS (Software as a Service) by Salesforce that helps with marketing automation. It enables businesses to create email automation, design targeted campaigns, and generate leads.
A Pardot Software is compatible with Web-Apps and Windows operating systems.
A Pardot app is available on App Exchange, the Salesforce App Store.
A Pardot is partly available on its own platform and partly on the Salesforce platform.
A Pardot pricing is available on request at Techjockey.com.
A Pardot demo is available for free with techjockey.com.
A Pardot doesn’t offer a free trial. However, the premium plan with advanced features is available at techjockey.com with exciting deals.

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