Omnisend

What is Omnisend?

Omnisend is an e-commerce marketing automation software that helps organizations automate their workflow and promote their brand value. It gives them a better reach and increases the rate of income. It provides both SMS and email marketing over a single platform that helps extend its reach and get more engagement.

Additionally, it is stacked with several other functionalities that help its users to work efficiently, such as social media automation, CRM integration, A/B Testing, and much more.

Why choose Omnisend?

Omnisend is well built with numerous resources that help organizations with functionalities like:

• Email Campaigning: It provides you with the ability to create highly personalized email templates with a powerful drag-and-drop email builder and explicit discount coupons, which leads to better customer engagement.
• Advanced Automation: Using advanced AI functionalities, users can automate their mundane tasks, and easily build their campaigns, audience segmentation, and sequencing contacts.
• Efficient Channel Management: Omnisend excels in channel management. Organizations choose Omnisend and align their work chunks, which further helps them optimize their data and sales pipelines.
• High-end Integration: It supports integration with popular eCommerce platforms like WooCommerce, WordPress, Ecwid, etc., allowing their users to work with full independence.
• Easy Segmentation: Omnisend’s capability of efficiently personalizing the messages as per the user's activity over the platform is very influential. It helps the users with easy targeting, improving the deliverability rate, and keeping their customers engaged for a long period.

Omnisend Additional features

There are several functionalities of Omnisend that make it stand out in the crowd. Some of them are listed below:

• Automation Split: functionality in Omnisend that allows the user to send highly personalized messages to their segregated audience, using the same workflow model. This feature is available for both paid and free plans.
• Teaser: It's a kind of sign-up form that businesses utilize to draw in customers. Rather than in the middle of the screen, it is positioned in the corner. Customers can navigate the page without any interruptions, and the sign-up form functions smoothly in the background, promoting deals and offers and urging customers to examine its contents.
• Gamified Pop-up: It provides the users with an add-on feature called ‘Wheel of Fortune’. It is a gamified way of offering the user additional deals and discounts and entertaining the user with giveaways. This increases customer engagement and attracts additional subscribers.
• Combine SMS and emails: Don't pay for pop-ups, emails, and SMS individually. All three of them are combined in Omnisend, giving you the freedom to work comfortably.
• Easy Migration: Using Omnisend, individuals can easily import their data from other marketing automation tools or email service providers (ESPs) like Klaviyo, Mailchimp, etc., and can start working at that very moment.

Who are the Potential Users of Omnisend?

Omnisend is used by a variety of organizations, here is the list of industries that use Omnisend:

• E-commerce industries: It helps marketing and salespeople improve their organization’s internet presence and automate their conventional marketing strategies. Using Omnisend industries can improve productivity and increase the revenue intake.
• Banks and Fintech industries: Omnisend is used by banks and other financial firms as it provides their customers with features like data segmentation, data management, and transactional emailing.
• Small Companies: Omnisend pricing plan is beginner-friendly, which attracts a lot of new small organizations. They chose Omnisend as their ideal marketing automation tool since they are both pocket-friendly and user-friendly.
• Non-profit Organization: It facilitates the process of managing donations, creating awareness, and maintaining healthy relationships with their donors. It helps them in lead capture and management.

Key Takeaways from Omnisend

Let’s rewind and grab some key takeaways from Omnisend.

• Companies can modify communications and interactions based on a customer's lifecycle and assist as required.
• It has a diverse group of functionalities that allow its users to perform all the essential marketing automation features and uplift the organization.
• Omnisend has a wide range of additional functionalities, like gamified pop-ups that enhance customer engagement.
• It allows 24/7 support functionality, which is Omnisend’s biggest asset. Omnisend is always on their toes to help you out.

Omnisend Pricing Plans

Omnisend offers a free subscription that allows for up to 250 contacts per month. The Standard Plan costs $16/month and can hold up to 1000 contacts. Pro Plan, which is the third subscription pack, costs $59/month and has a capacity of up to 2500 contacts. The cost increases for each pack as you increase the number of contacts.