Mailchimp Marketing Platform

What is Mailchimp Marketing Platform?

Mailchimp Marketing Platform is a robust email marketing and marketing automation software designed to support wide aspects of digital marketing. It offers various tools and services to businesses to handle email marketing effectively. It goes beyond traditional email marketing operations and enhances marketing efforts across multiple communication channels.

Mailchimp offers robust email marketing capabilities and lets users design, send, and examine marketing campaigns effectively and efficiently. It was a simple email marketing tool back then. However, it evolved as a comprehensive marketing tool essential for various organizations.

With this platform, users can compose visually appealing emails with an easy-to-use drag-and-drop editor and customisable themes.

Moreover, it also provides marketing automation features to facilitate complex customer journeys. It helps to understand customers based on their behavior and previous interactions. Eventually, allows companies to send personalized messages and enhance marketing efforts.

Why do businesses use the Mailchimp Marketing Platform?

The major reasons for businesses to use the marketing platform of Mailchimp are the following:

• Advanced Automation: With the help of Mailchimp's robust automation solutions, businesses can simplify their marketing procedures. Numerous tasks, including personalised email sequences, follow-up emails, abandoned cart notifications, etc., can be automated by organisations. It helps to provide the right message to clients at the right time.
• Segmentation: Mailchimp Marketing Tool provides numerous customer management functionalities such as audience segmentation and targeting. Companies can categorize their customers based on their preferences, past interactions, purchase history, engagement level, and demographic abilities. It helps businesses to deliver customizable and effective messages to the right audience.
• Social Media Advertising: Mailchimp is very popular for social media advertising. It allows organizations to develop and manage their social media ads on various platforms like Facebook and Instagram. It helps businesses to target a wide range of audiences and make their social media campaigns more effective and accessible.
• Design Flexibility: The marketing platform of Mailchimp offers higher design flexibility by offering design tools and customizable templates. It helps companies to create and design their marketing campaigns more appealing to customers. This helps in enabling consistent communication throughout the campaign and delivering brand identity.

Additional Mailchimp Marketing Platform Features

Here are some additional features of the Mailchimp Marketing Platform:

• Landing Pages: Having landing pages and sign-up pages as per your own design and requirements can give you a sense of ownership. Thus, Mailchimp Marketing is a platform where businesses can create their own landing pages and sign-up forms to attain maximum leads.
• Postcards Management: Mailchimp also provides the ability to create and send physical postcards to customers for more personalized interactions. This allows organizations to reach their customers through direct emails and provides a tangible touch to their communication process. It helps to improve customer engagement and increase the overall ROI of the business.
• Survey and Poll Tools: Gathering customers’ feedback is essential to improve business operations. Mailchimp Marketing offers various tools to create surveys and feedback. It helps to collect customers’ responses and make informed decisions based on their feedback.
• Content Studio: The content studio is a centralized place offered by Mailchimp to organize images, templates, documents, and other important files. This platform helps businesses to manage and streamline their content creation process, maintaining consistency throughout campaigns.

Who can use the Mailchimp all-in-one platform?

This platform is useful for a wide range of businesses. A few of them are the following:

• Service Providers: Service providers such as consultants and professional advisors can use Mailchimp. They can manage client communication as well as promote their services using social media.
• Startups: Startup businesses looking for a single platform to promote their presence in the market can also use the Mailchimp Marketing platform.
• Bloggers and Content Creators: Content creators and bloggers are other major users of this platform. It helps them to build and retain an audience with automated updates.
• E-Commerce Businesses: Mailchimp Marketing is also a suitable platform for e-commerce organizations. This platform integrates with various e-commerce platforms.

What are Mailchimp’s various plans and pricing?

Mailchimp Marketing platform pricing starts at ₹655 at techjockey.com. The pricing model is based on different parameters, including the features you need, and the number of emails required. For further queries related to the product, you can contact our product team and learn more about the pricing and offers.

Mailchimp Marketing Platform Pricing Models

Pricing Models

Price Starting at	Duration	Features
₹655	1 Month	24/7 Email and Chat Support Pre-Built Email Templates A/B Testing Basic Automated Customer Journey
₹978	1 Month	24/7 Email and Chat Support Customer-coded and Pre-Built Email Templates Multivariate & A/B Testing Enhanced Automated Customer Journey Personalized Onboarding Predictive Segmentation
₹19550	1 Month	Phone and Priority Support Customer-coded and Pre-Built Email Templates Multivariate & A/B Testing Enhanced Automated Customer Journey Dedicated Personalized Onboarding Predictive Segmentation