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Mailchimp Marketing Platform logo mailchimp marketing platform mailchimp customer behavior mailchimp contacts mailchimp Segmentation
mailchimp marketing platform
mailchimp customer behavior
mailchimp contacts
mailchimp Segmentation

Mailchimp Marketing Platform

Brand : Mailchimp

Starting at ₹ 655

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A complete marketing platform that offers email marketing automation, campaign management, etc., to businesses. ...Read more

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Mailchimp Marketing Platform Software Pricing, Features & Reviews

What is Mailchimp Marketing Platform?

Mailchimp Marketing Platform is a robust email marketing and marketing automation software designed to support wide aspects of digital marketing. It offers various tools and services to businesses to handle email marketing effectively. It goes beyond traditional email marketing operations and enhances marketing efforts across multiple communication channels.

Mailchimp offers robust email marketing capabilities and lets users design, send, and examine marketing campaigns effectively and efficiently. It was a simple email marketing tool back then. However, it evolved as a comprehensive marketing tool essential for various organizations.

With this platform, users can compose visually appealing emails with an easy-to-use drag-and-drop editor and customisable themes.

Moreover, it also provides marketing automation features to facilitate complex customer journeys. It helps to understand customers based on their behavior and previous interactions. Eventually, allows companies to send personalized messages and enhance marketing efforts.

Why do businesses use the Mailchimp Marketing Platform?

The major reasons for businesses to use the marketing platform of Mailchimp are the following:

  • Advanced Automation: With the help of Mailchimp's robust automation solutions, businesses can simplify their marketing procedures. Numerous tasks, including personalised email sequences, follow-up emails, abandoned cart notifications, etc., can be automated by organisations. It helps to provide the right message to clients at the right time.
  • Segmentation: Mailchimp Marketing Tool provides numerous customer management functionalities such as audience segmentation and targeting. Companies can categorize their customers based on their preferences, past interactions, purchase history, engagement level, and demographic abilities. It helps businesses to deliver customizable and effective messages to the right audience.
  • Social Media Advertising: Mailchimp is very popular for social media advertising. It allows organizations to develop and manage their social media ads on various platforms like Facebook and Instagram. It helps businesses to target a wide range of audiences and make their social media campaigns more effective and accessible.
  • Design Flexibility: The marketing platform of Mailchimp offers higher design flexibility by offering design tools and customizable templates. It helps companies to create and design their marketing campaigns more appealing to customers. This helps in enabling consistent communication throughout the campaign and delivering brand identity.

Additional Mailchimp Marketing Platform Features

Here are some additional features of the Mailchimp Marketing Platform:

  • Landing Pages: Having landing pages and sign-up pages as per your own design and requirements can give you a sense of ownership. Thus, Mailchimp Marketing is a platform where businesses can create their own landing pages and sign-up forms to attain maximum leads.
  • Postcards Management: Mailchimp also provides the ability to create and send physical postcards to customers for more personalized interactions. This allows organizations to reach their customers through direct emails and provides a tangible touch to their communication process. It helps to improve customer engagement and increase the overall ROI of the business.
  • Survey and Poll Tools: Gathering customers’ feedback is essential to improve business operations. Mailchimp Marketing offers various tools to create surveys and feedback. It helps to collect customers’ responses and make informed decisions based on their feedback.
  • Content Studio: The content studio is a centralized place offered by Mailchimp to organize images, templates, documents, and other important files. This platform helps businesses to manage and streamline their content creation process, maintaining consistency throughout campaigns.

Who can use the Mailchimp all-in-one platform?

This platform is useful for a wide range of businesses. A few of them are the following:

  • Service Providers: Service providers such as consultants and professional advisors can use Mailchimp. They can manage client communication as well as promote their services using social media.
  • Startups: Startup businesses looking for a single platform to promote their presence in the market can also use the Mailchimp Marketing platform.
  • Bloggers and Content Creators: Content creators and bloggers are other major users of this platform. It helps them to build and retain an audience with automated updates.
  • E-Commerce Businesses: Mailchimp Marketing is also a suitable platform for e-commerce organizations. This platform integrates with various e-commerce platforms.

What are Mailchimp’s various plans and pricing?

Mailchimp Marketing platform pricing starts at ₹655 at techjockey.com. The pricing model is based on different parameters, including the features you need, and the number of emails required. For further queries related to the product, you can contact our product team and learn more about the pricing and offers.

Mailchimp Marketing Platform Pricing Models

Pricing Models

Price Starting at Duration Features
₹655 1 Month
  • 24/7 Email and Chat Support
  • Pre-Built Email Templates
  • A/B Testing
  • Basic Automated Customer Journey
₹978 1 Month
  • 24/7 Email and Chat Support
  • Customer-coded and Pre-Built Email Templates
  • Multivariate & A/B Testing
  • Enhanced Automated Customer Journey
  • Personalized Onboarding
  • Predictive Segmentation
₹19550 1 Month
  • Phone and Priority Support
  • Customer-coded and Pre-Built Email Templates
  • Multivariate & A/B Testing
  • Enhanced Automated Customer Journey
  • Dedicated Personalized Onboarding
  • Predictive Segmentation

Mailchimp Marketing Platform Pricing & Plans

Premium
    • Licenses
    • Monthly
Starting at ₹ 19550
Standard
    • Licenses
    • Monthly
Starting at ₹ 978
Essentials
    • Licenses
    • Monthly
Starting at ₹ 655

Mailchimp Marketing Platform Features

Core Functionalities

  • icon_check Contact Management Automatically organize, track, and nurture leads and contacts for personalized marketing outreach.
  • icon_check Behaviour Management A marketing technique that targets consumers with personalized content based on their past activity.
  • icon_check Templates Ready-to-use email and campaign templates
  • icon_check Landing Page / Web Forms Helps the user create attractive landing pages which further helps them attract new customers.
  • icon_check SMS Marketing Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
  • icon_check Automated Workflow Optimization Helps in boosting marketing efficiency by automating repetative tasks.
  • icon_check A/B Testing Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
  • icon_check Dynamic Content Produces personalized campaigns as per users' interests, behavior, and preferences.
  • icon_check User Access Management Allotting access to a specified user, as per their level of importance in the workflow
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Custom Workflows Allows the user to streamline their workflow and educates them about the sections that need attention.
  • icon_check Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Social Media Automation Process via which content gets scheduled on social media in an automated manner.
  • icon_check Compliance Management Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
  • icon_check Content Marketing Automation Automate content creation, scheduling, and distribution to engage audiences across channels.
  • icon_check Loyalty Management Allows the users to strategize design patterns, manage, and analyze loyalty programs.
  • icon_check Progressive Profiling It collects the information from the user over time to create efficient consumer profiles.
  • icon_check Through Channel Marketing Automation (TCMA) Helps companies with automated marketing activities across various channels.
  • icon_check Visual Editor Helps in quickly assembling campaigns by dragging and dropping elements.

Campaign Management

  • icon_check Campaign Optimization Improve conversion rates, enhance user engagement and increase ROI.
  • icon_check Omnichannel Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions.
  • icon_check Performance Analytics Enables marketers to track, analyze, and optimize marketing campaign performance across different channels in real-time
  • icon_check Conversion Rate Optimization (CRO) Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.
  • icon_check Multichannel To plan, execute, and measure marketing tasks across multiple channels.
  • icon_check Data Driven Optimization Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities
  • icon_check Landing Page Optimization It assists the users with improving the design and layout of web pages and increases conversions.
  • icon_check Channel Management Manage multiple marketing channels seamlessly for consistent messaging and performance tracking.
  • icon_check Channel Optimization Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
  • icon_check Advertising Management Process that involves planning and executing campaigns to promote a product or service

Email Marketing

  • icon_check Auto - Responders Send predefined messages to customers based on the choices that they make
  • icon_check Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Email Optimization Segments your email in an optimal manner

Lead Management

  • icon_check Lead Generation It helps in attrracting new potential customers
  • icon_check Lead Nurturing It engages with the potential customers to encourage them to make further purchases
  • icon_check Lead Qualification Helps the users in identify and prioritize the best leads.
  • icon_check Segmentation Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Lead Scoring It uplifts potential customers based on their likelihood of becoming customers.
  • icon_check Leads Conversion It helps organization in converting potential client to prominent customers
  • icon_check List Management Helps in organizing, maintaining, and optimizing lists of potential customers or leads

WhatsApp Marketing

  • icon_check Auto - Responders Send predefined messages to customers based on the choices that they make
  • icon_check Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Segmentation Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Bulk Messaging Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.

AI Capabilities

  • icon_check Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Generative AI The system automates creating emails, ads, social media posts, images and product descriptions.
  • icon_check Smart Recommendations Provides the user with engaging content that could uplift the organization's revenue and reputation.
  • icon_check Subject Line Helper Assists the users with engaging email subjet lines

Integrations Supported

  • icon_check CRM Integration Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
  • icon_check API Integration Ability to connect two or more applications via APIs.
  • icon_check Third Party Integration Allows the user to integrate with several thrid party applications with ease.
  • icon_check Webhooks Messages that are sent from one application to another, when the trigger is set.
  • icon_check Barcode Integration Deliver clients prewritten messages depending on specified triggers.
  • icon_check Event Marketing Method via which particular behaviours or occurrences cause an automated reaction
  • icon_check Influencer Marketing It helps in building a partnership between influencers and brands that benefits both parties
  • icon_check Project Management With the help of AI, organizations can manage thier projects with utmost efficiency.

Analytics and Reporting

  • icon_check Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Visitor Tracking Users can analyze and track customer's activity over the platform.
  • icon_check Real-Time & Actionable Insights Real-time data analysis with immediate data-driven recommendations for action.
  • icon_check Web Form Tracking Allows the user to track the activities of the users once they submit the form.
  • icon_check Heatmaps Helps marketers spectate their visitor's activity on their page.
  • icon_check Live View It offers real-time insight into your audience's interactions with your marketing materials.
  • icon_check PDF Report Allows the user to export the data in PDF format
  • icon_check Session Recording Records visitor's interaction with the platform (including mouse movement as well)
  • icon_check Dashboards Projects the user's data in a visual format

Alerts & Notifications

  • icon_check SMS Notification Keeps the customer notified of the changes via text messages.
  • icon_check Email Notifications You would be notified of the alterations that takes place in the campaign onto your email
  • icon_check Push Notifications A powerful tool that helps in converting clients to prominent customers
  • icon_check Desktop Notification Gives you a pop-up notification on your desktop itself.
  • icon_check In-App Notifications Facilitates the user with notification with-in the app as well.
  • icon_check Real-Time Alerts Allows companies to instantly send clients tailored and pertinent marketing messages.

Mailchimp Marketing Platform Specifications

  • Supported Platforms :
  • Device:
  • Deployment :
  • Suitable For :
  • Business Specific:
  • Business Size:
  • Customer Support:
  • Integration:
  • Training:
  • Language:
  • Windows iOS Android MacOS
  • DesktopMobileTabletiPad
  • Web-Based
  • All Industries
  • All Businesses
  • Small Business, Startups, Medium Business, Enterprises, SMBs, SMEs, MSMBs
  • Phone, Email, Live Chat, Communities, Forums
  • API Integration
  • In Person, Live Online, Documentation, Videos
  • English

Mailchimp Marketing Platform Reviews

84%

Have recommended this product

Overall Score

4.2/5
Based on 10 Reviews

Review this product

Your valuable feedback helps others like you make a better decision.

Pros

pros_icon “Mailchimp has been a good asset for running my email campaigns. It’s easy to interface with, and the platform helps me keep my audience organized.” Rahul Arya - Aug 6, 2024

pros_icon “I particularly appreciate the data-cleaning feature and how Mailchimp helps me keep track of my audience.” Nishant - Aug 5, 2024

pros_icon “Mailchimp helps me keep track of my audience and provides detailed analytics on how my campaigns are performing, which is a great advantage.” Harsha Rajpal - Aug 5, 2024

Cons

cons_icon “A recurring issue is that some of my emails tend to end up in the spam or promotions folder, which is annoying.” Rahul Arya - Aug 6, 2024

cons_icon “The biggest downside is the user interface. It feels outdated.” Nishant - Aug 5, 2024

cons_icon “The user interface could also be a bit more modern. I find it a bit outdated.” Jyoti Ranjan Nayak - Jul 24, 2024

PP

prisha prajapati

Verified reviewer:linkedin_verify

Head, SAAS

101-500 Employees

Software user since: 1-2 years

Reviewed on: Jul 9, 2024

4.1/5

“Great for Beginners but Lacks Advanced Features”

MailChimp allowed me to send newsletters, announcements, and promotions to my customers with ease. I found it really helpful for keeping in touch with people and growing my brand’s presence.

Pros :

Cons :

Switched from : AdEspresso

Reason to switch : I needed something easy to use when I first started, and MailChimp gave me that. However, I’m now considering a switch again as I outgrow the basic features.

Features

4.5/5

Value for Money

3.5/5

Customer Support

4.5/5

Ease of Use

4/5

Likely to Recommend

9/10
RK

Ramesh Kumar

Verified reviewer:linkedin_verify

Accountant, SAAS

101-500 Employees

Software user since: 1-2 years

Reviewed on: Jul 9, 2024

4.1/5

“Easy Setup and Integration with Other Platforms”

MailChimp is an email marketing tool that made it easier for me to grow my email list and keep in touch with my customers. I liked the drag-and-drop editor, which allowed me to design nice emails without much effort. The analytics gave me good insights into what was working and what wasn’t, so I could adjust my strategy.

Pros :

Cons :

Switched from : Iterable

Reason to switch : I switched because I needed better integration with my eCommerce platform, and MailChimp offered that without a steep learning curve.

Features

4/5

Value for Money

4.5/5

Customer Support

4/5

Ease of Use

4/5

Likely to Recommend

9/10
AS

Anupam shah

Verified reviewer:linkedin_verify

Co-founder, Retail

2-100 Employees

Software user since: 1-2 years

Reviewed on: Jul 26, 2024

4.7/5

“Mailchimp: Offers design flexibility and advanced automation”

My all-in-one platform manages my email tasks, additionally it provides design flexibility.

Pros :

Cons :

Switched from : GetResponse

Reason to switch : I needed a platform which provides a variety of email templates.

Features

4.5/5

Value for Money

4.5/5

Customer Support

5/5

Ease of Use

5/5

Likely to Recommend

8/10

Mailchimp Company Details

Brand Name Mailchimp
Information Mailchimp provides marketing automation for e-commerce businesses.
Founded Year 2001
Director/Founders Ben Chestnut, Dan Kurzius
Company Size 1000+ Employees
Other Products Mailchimp

Mailchimp Marketing Platform FAQ

A The best feature of this platform specifically depends on the particular needs and goals of a business. However, the most crucial feature of this platform is Email Automation.
A Although it offers various features and functionalities, but there are a few drawbacks as well such as pricing complexity, learning curve, and design restrictions.
A Choosing this platform offers various advantages including automation tools, an easy-to-use interface, higher customer engagement, better resource efficiency, scalability, and many more.
A Yes, this platform allows you to design and manage social media ads effectively. It also helps businesses to integrate their social media with this platform.
A Mailchimp Marketing Platform is available starting at ?655 based on specific features you need for your business.

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