Klaviyo

What is Klaviyo?

An advanced marketing automation software that allows you to create strategies and maximize customer engagement in an automated manner. It offers easy integration with other software and hassle-free accessibility.

Klaviyo offers several functionalities, including email campaigns, landing page builder, segmentation, campaign optimization, and much more, that make the lives of its users easy.

Why Choose Klaviyo Marketing Automation Software?

There are several reasons why a user should invest in Klaviyo marketing automation software, and some of the reasons have been mentioned below:

• Keep your customers engaged: To maintain a healthy relationship with your customers, one must keep them engaged. Klaviyo offers several functionalities that allow them to create custom content with ease and utmost efficiency.
• Do more with AI: Klaviyo is an advanced marketing tool with numerous AI functionalities like Campaign Manager, Generative AI, Subject Line Helper, and more.
• Expand your data: Segregate your data and target only those users who are your potential prospects.
• Enhance your growth: Klaviyo is filled with optimization functionalities like segmentation optimization and conversion rate optimization (CRO).

Additional Features of Klaviyo

• Designing Wizardry: While creating a campaign, the user can create up to four columns within a single section. This will allow them to display their services in an organized manner.
• Dynamic Background Creation: Klaviyo’s ‘Section’ functionality will enable users to easily create dynamic emails. Personalize your background by adding custom buttons, text, images, colors, etc.
• Edit once, update all: It automatically updates your emails in just one go across all the platforms.
• Easy review updation: Using Klaviyo, users can easily ask for feedback from their pre-existing customers and showcase it to their potential clients.

Who are the Potential Users of Klaviyo?

Klaviyo is an advanced marketing automation software that has spread its wings in almost every sector. Some of the well-known industries that use Klaviyo are as follows:

• Fashion industry: They use Klaviyo to promote and manage their brand accordingly. It also helps them in segmenting their customers with ease.
• E-commerce: It helps marketers improve their online presence and automate their traditional way of marketing. Using Klaviyo, e-commerce industries can improve the flow of data.
• Food industry: Food industries use Klaviyo for visitor tracking and then promote their brand per demographic.
• Entrepreneurs: Klaviyo helps automate the flow, generate leads, and set up a proper sales funnel for easy workflow.
• Healthcare industries: It improves customer engagement and promotes brand value.

Key Takeaways of Keap

• Klaviyo’s ability to segment the customers according to their demographic allows for easy customer targeting.
• It provides various functionalities like automated email marketing, social media automation, social media marketing, etc., providing the audience with a helping hand.
• Klaviyo helps individuals create easy reports and dashboards.

Klaviyo Pricing

The monthly cost of Klaviyo depends upon your pack type. The free plan of Klaviyo costs $0/month, Paid plan that offers email only costs $20/month, and the one that offers both email and SMS marketing costs $35/month for 250-500 profiles.

Klaviyo costs $45/month and provides 15,000 emails every month for 1,000-1,500 Profiles. A single user can manage this subscription and holds up to 1,500 contacts. (There are other packages as well)

Another plan available for $60/month provides you with additional functionality to reach out to clients via SMS and email to extend the reach of the user campaign. Klaviyo’s free pack is perfect for users who want to see the platform.