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Klaviyo Email Marketing

Klaviyo

Brand: Klaviyo

  • 4.2

  • 19 Ratings & 14 Reviews

Klaviyo enables users to grow their business with the help of AI-modeled functionalities.

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Starting at $20

Klaviyo Software Overview

What is Klaviyo?

An advanced marketing automation software that allows you to create strategies and maximize customer engagement in an automated manner. It offers easy integration with other software and hassle-free accessibility.

Klaviyo offers several functionalities, including email campaigns, landing page builder, segmentation, campaign optimization, and much more, that make the lives of its users easy.

Why Choose Klaviyo Marketing Automation Software?

There are several reasons why a user should invest in Klaviyo marketing automation software, and some of the reasons have been mentioned below:

  • Keep your customers engaged: To maintain a healthy relationship with your customers, one must keep them engaged. Klaviyo offers several functionalities that allow them to create custom content with ease and utmost efficiency.
  • Do more with AI: Klaviyo is an advanced marketing tool with numerous AI functionalities like Campaign Manager, Generative AI, Subject Line Helper, and more.
  • Expand your data: Segregate your data and target only those users who are your potential prospects.
  • Enhance your growth: Klaviyo is filled with optimization functionalities like segmentation optimization and conversion rate optimization (CRO).

Additional Features of Klaviyo

  • Designing Wizardry: While creating a campaign, the user can create up to four columns within a single section. This will allow them to display their services in an organized manner.
  • Dynamic Background Creation: Klaviyo’s ‘Section’ functionality will enable users to easily create dynamic emails. Personalize your background by adding custom buttons, text, images, colors, etc.
  • Edit once, update all: It automatically updates your emails in just one go across all the platforms.
  • Easy review updation: Using Klaviyo, users can easily ask for feedback from their pre-existing customers and showcase it to their potential clients.

Who are the Potential Users of Klaviyo?

Klaviyo is an advanced marketing automation software that has spread its wings in almost every sector. Some of the well-known industries that use Klaviyo are as follows:

  • Fashion industry: They use Klaviyo to promote and manage their brand accordingly. It also helps them in segmenting their customers with ease.
  • E-commerce: It helps marketers improve their online presence and automate their traditional way of marketing. Using Klaviyo, e-commerce industries can improve the flow of data.
  • Food industry: Food industries use Klaviyo for visitor tracking and then promote their brand per demographic.
  • Entrepreneurs: Klaviyo helps automate the flow, generate leads, and set up a proper sales funnel for easy workflow.
  • Healthcare industries: It improves customer engagement and promotes brand value.

Key Takeaways of Keap

  • Klaviyo’s ability to segment the customers according to their demographic allows for easy customer targeting.
  • It provides various functionalities like automated email marketing, social media automation, social media marketing, etc., providing the audience with a helping hand.
  • Klaviyo helps individuals create easy reports and dashboards.

Klaviyo Pricing

The monthly cost of Klaviyo depends upon your pack type. The free plan of Klaviyo costs $0/month, Paid plan that offers email only costs $20/month, and the one that offers both email and SMS marketing costs $35/month for 250-500 profiles.

Klaviyo costs $45/month and provides 15,000 emails every month for 1,000-1,500 Profiles. A single user can manage this subscription and holds up to 1,500 contacts. (There are other packages as well)

Another plan available for $60/month provides you with additional functionality to reach out to clients via SMS and email to extend the reach of the user campaign. Klaviyo’s free pack is perfect for users who want to see the platform.

Read more

Klaviyo Company Details

Founded Year:  2012

Klaviyo is a marketing automation and email platform designed to help grow businesses.

Director/Founders Andrew Bialecki, Ed Hallen
Company Size 1000+ Employees

Klaviyo Pricing & Plans

Email
Key Features
  • 251 - 500 active profiles
  • Mobile push notifications
  • 150 free monthly SMS/MMS credits
  • Includes applicable SMS carrier fees
  • Email and chat support
  • Starting at 5,000 monthly email sends
Starting at $20
    • Licenses

      Licenses
      Licenses
    • Monthly

      Monthly
      Monthly

Key Features

  • 251 - 500 active profiles

  • Mobile push notifications

  • 150 free monthly SMS/MMS credits

  • Includes applicable SMS carrier fees

  • Email and chat support

  • Starting at 5,000 monthly email sends

Klaviyo Features

Core Functionalities

  • icon_check Contact Management
    Automatically organize, track, and nurture leads and contacts for personalized marketing outreach.
  • icon_check Templates
    Ready-to-use email and campaign templates
  • icon_check Landing Page / Web Forms
    Helps the user create attractive landing pages which further helps them attract new customers.
  • icon_check SMS Marketing
    Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
  • icon_check Automated Workflow Optimization
    Helps in boosting marketing efficiency by automating repetative tasks.
  • icon_check A/B Testing
    Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
  • icon_check Dynamic Content
    Produces personalized campaigns as per users' interests, behavior, and preferences.
  • icon_check User Access Management
    Allotting access to a specified user, as per their level of importance in the workflow
  • icon_check Behavioral Targeting
    Delivers messages and advertisements based on the users' activity.
  • icon_check Visual Editor
    Helps in quickly assembling campaigns by dragging and dropping elements.
  • icon_check Custom Workflows
    Allows the user to streamline their workflow and educates them about the sections that need attention.
  • icon_check Customer Journey Mapping
    Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Cart Recovery Automation
    A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Content Marketing Automation
    Automate content creation, scheduling, and distribution to engage audiences across channels.
  • icon_check Behaviour Management
    A marketing technique that targets consumers with personalized content based on their past activity.
  • icon_check Compliance Management
    Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
  • icon_check Loyalty Management
    Allows the users to strategize design patterns, manage, and analyze loyalty programs.
  • icon_check Progressive Profiling
    It collects the information from the user over time to create efficient consumer profiles.
  • icon_check Social Media Automation
    Process via which content gets scheduled on social media in an automated manner.
  • icon_check Through Channel Marketing Automation (TCMA)
    Helps companies with automated marketing activities across various channels.

Campaign Management

  • icon_check Channel Management
    Manage multiple marketing channels seamlessly for consistent messaging and performance tracking.
  • icon_check Campaign Optimization
    Improve conversion rates, enhance user engagement and increase ROI.
  • icon_check Omnichannel
    Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions.
  • icon_check Performance Analytics
    Enables marketers to track, analyze, and optimize marketing campaign performance across different channels in real-time
  • icon_check Conversion Rate Optimization (CRO)
    Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.
  • icon_check Multichannel
    To plan, execute, and measure marketing tasks across multiple channels.
  • icon_check Channel Optimization
    Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
  • icon_check Data Driven Optimization
    Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities
  • icon_check Advertising Management
    Process that involves planning and executing campaigns to promote a product or service
  • icon_check Landing Page Optimization
    It assists the users with improving the design and layout of web pages and increases conversions.

Lead Management

  • icon_check Lead Scoring
    It uplifts potential customers based on their likelihood of becoming customers.
  • icon_check List Management
    Helps in organizing, maintaining, and optimizing lists of potential customers or leads
  • icon_check Lead Generation
    It helps in attrracting new potential customers
  • icon_check Lead Nurturing
    It engages with the potential customers to encourage them to make further purchases
  • icon_check Lead Qualification
    Helps the users in identify and prioritize the best leads.
  • icon_check Segmentation
    Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Leads Conversion
    It helps organization in converting potential client to prominent customers

Email Marketing

  • icon_check Auto - Responders
    Send predefined messages to customers based on the choices that they make
  • icon_check Drip Campaigns
    Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting
    Delivers messages and advertisements based on the users' activity.
  • icon_check Cart Recovery Automation
    A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Email Optimization
    Segments your email in an optimal manner

WhatsApp Marketing

  • icon_check Auto - Responders
    Send predefined messages to customers based on the choices that they make
  • icon_check Drip Campaigns
    Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting
    Delivers messages and advertisements based on the users' activity.
  • icon_check Cart Recovery Automation
    A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Segmentation
    Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Bulk Messaging
    Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.

Integrations Supported

  • icon_check Third Party Integration
    Allows the user to integrate with several thrid party applications with ease.
  • icon_check API Integration
    Ability to connect two or more applications via APIs.
  • icon_check Barcode Integration
    Deliver clients prewritten messages depending on specified triggers.
  • icon_check CRM Integration
    Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
  • icon_check Event Marketing
    Method via which particular behaviours or occurrences cause an automated reaction
  • icon_check Influencer Marketing
    It helps in building a partnership between influencers and brands that benefits both parties
  • icon_check Project Management
    With the help of AI, organizations can manage thier projects with utmost efficiency.
  • icon_check Webhooks
    Messages that are sent from one application to another, when the trigger is set.

Analytics and Reporting

  • icon_check Predictive Analytics
    Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Visitor Tracking
    Users can analyze and track customer's activity over the platform.
  • icon_check Real-Time & Actionable Insights
    Real-time data analysis with immediate data-driven recommendations for action.
  • icon_check Heatmaps
    Helps marketers spectate their visitor's activity on their page.
  • icon_check Live View
    It offers real-time insight into your audience's interactions with your marketing materials.
  • icon_check PDF Report
    Allows the user to export the data in PDF format
  • icon_check Session Recording
    Records visitor's interaction with the platform (including mouse movement as well)
  • icon_check Web Form Tracking
    Allows the user to track the activities of the users once they submit the form.
  • icon_check Dashboards
    Projects the user's data in a visual format

Alerts & Notifications

  • icon_check SMS Notification
    Keeps the customer notified of the changes via text messages.
  • icon_check Email Notifications
    You would be notified of the alterations that takes place in the campaign onto your email
  • icon_check Push Notifications
    A powerful tool that helps in converting clients to prominent customers
  • icon_check Desktop Notification
    Gives you a pop-up notification on your desktop itself.
  • icon_check In-App Notifications
    Facilitates the user with notification with-in the app as well.
  • icon_check Real-Time Alerts
    Allows companies to instantly send clients tailored and pertinent marketing messages.

AI Capabilities

  • icon_check Predictive Analytics
    Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Customer Journey Mapping
    Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Generative AI
    The system automates creating emails, ads, social media posts, images and product descriptions.
  • icon_check Smart Recommendations
    Provides the user with engaging content that could uplift the organization's revenue and reputation.
  • icon_check Subject Line Helper
    Assists the users with engaging email subjet lines
Klaviyo Demo Video play icon

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Watch the demo video to explore key features, real workflows, and how the software fits your business needs.

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Klaviyo Specifications

Supported Platforms
Ubuntu Ubuntu Windows Windows MacOS MacOS Linux Linux
Devices
Desktop Desktop Mobile Mobile Tablet Tablet iPad iPad
Deployment
Cloud-Based Cloud-Based
Suitable For
All Industries
Business Specific
All Businesses
Business Size
Small Business Startups Medium Business Enterprises SMBs SMEs MSMBs MSMEs
Customer Support
Email Communities
Language
English
Training Resources
Webinars Videos
AI Features
AI Integrated

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Klaviyo Reviews

4.2

Out of 5

img

Overall Rating

Based on
14 Verified Reviews

Rating Breakdown

  • Features 4.2
  • Value for Money 4.2
  • Ease of Use 4.3
  • Customer Support 4.3

91% Recommend this Product

Add Review

Pros

  • "It is a versatile platform with various ways to use it. It handles our daily campaigns and flows, and we can pull daily reports easily. It's a platform we use a lot."

    Babita Jul 16, 2024

  • "Klaviyo helps its users to organize emails according to the season and location and gives you easy-to-understand reports."

    SUNIL KUMARJul 10, 2024

  • "I am a certified partner with Klaviyo and I've used it for more than 6 years now. The customer support team is very helpful and supportive."

    Janvi SumanJul 10, 2024

Cons

  • "SMS service of Klaviyo is geographically limited and only available in a few countries."

    Janvi SumanJul 10, 2024

  • "Using Klaviyo for more than 4 years and it's been a horrible experience."

    Janvi Shetty Jun 18, 2024

  • "The monthly email limit is not sufficient. Try evaluating some other tool for a smoother working experience."

    Manvinder Jun 13, 2024

Klaviyo Video Reviews

youtubeVideoId

4.5

“Klaviyo Reviews Everything You Need to Know”

Review by: Daniel Budai

youtubeVideoId

4.3

“Klaviyo Review: The Ultimate E-commerce Marketing Automation Platform”

Review by: Alex Prakash

youtubeVideoId

4.1

“Klaviyo Reviews: Everything You Need to Know”

Review by: Monika Sharma

tushar vadhavana

User

Industry: SAAS User since: < 6 months

4.2

Reviewed on: Jul 9, 2024

Techjockey Verified

“My two cents on Klaviyo”

It offers unique features for businesses.

Pros

Klaviyo is a great fit for my business needs and has special built-in features.

Cons

Some features need to be improved.

Reason to switch

Needed more features.

Khan Sikander

User

Industry: SAAS User since: 6-12 months

4.1

Reviewed on: Jul 9, 2024

Techjockey Verified

“It is the Perfect Platform to Grow Your Email Marketing Campaigns”

It doesn't have scheduling features, but it has a great analytics dashboard.

Pros

The analytics dashboard is just amazing.

Cons

Some features can’t be scheduled.

Reason to switch

Required better scheduling options for more features.

vishal satam

User

Industry: SAAS User since: 1-2 years

4.2

Reviewed on: Jul 9, 2024

Techjockey Verified

“Perfect SMS customer contact system designed for e-commerce”

It is an amazing software, but the interface needs an update.

Pros

Sending emails with Klaviyo is easy and it gives you a lot of customer information.

Cons

The interface is outdated.

Reason to switch

We wanted an updated platform.

See All Klaviyo Reviews

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Articles for Klaviyo

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Can I use Klaviyo for Shopify?

Yes, Shopify allows easy klaviyo integrations. To do so, go to the integration section, choose Add Integration, and search for Shopify. Paste the Shopify link under the URL section and tap Connect to Shopify. Give permission to make suitable changes, and then finally press Integrate.

Does Klaviyo offer a free plan?

Yes, Klaviyo does offer a free plan that allows the user to send 500 mails/month, 150 SMS/MMS credits, email support functionality for the first 60 days, and much more.

How much does Klaviyo cost?

The monthly cost of Klaviyo depends upon your pack type. The free plan of Klaviyo costs $0/month, the pack that offers email only costs $20/month, and the one that offers both email and SMS marketing costs $35/month for 250-500 profiles. Moving on, The pricing will vary depending on the profile count.

What is Klaviyo email pricing?

Klaviyo can send up to 500 emails with the free pack and 15,000 with the paid ones.

What are the key features of the Klaviyo enterprise?

Some of the key functionalities of Klaviyo Enterprise include advanced segmentation, high-end support, high-level integration, and a unified customer data platform.

Klaviyo Questions

Q:

How to set up a trigger in Klaviyo?

rohit premjani Sep 13, 2025
A:

Here’s how you can set up a trigger in Klaviyo:

  • Choose a Flow Trigger Type
  • Create a New Flow
  • Set Up the Trigger
  • Add Actions & Emails
  • Test & Activate
Akash Singhania Sep 18, 2025
A:

To create an email flow using Klaviyo, follow the steps given below:

  • Open your Klaviyo account
  • Search for the ‘Flows tab’ in Klaviyo and press on it
  • Now, click on ‘Create Flow’
  • Select the ‘Create from Scratch’ option
  • Give your flow a name and then click on ‘Create Flow’
  • Now click on ‘Metric’ under the Trigger setup
  • Choose a trigger event for your flow
  • Click on Done
  • Add an email action to the blog by dragging and dropping it.
Arjun Aug 5, 2024
A:

To add a Klaviyo sign-up form to WordPress site, follow the steps given below:

  • Open your Klaviyo account
  • Create a Sign-Up Form and customize the fields and design that would allow you to get the information you need from your website visitors
  • Once the form has been created, an embedded code or JavaScript snippet will be generated and provided to you
  • Now, open WordPress and sign in to your WordPress admin dashboard
  • Now, you will have a few options to add the sign-up form depending on the extent customization and WordPress theme that you want
    • Widgets: a ‘custom HTML’ can be used to add the form to the widget area by pasting the Klaviyo code there
    • Pages/Posts: The form can be added to a certain page or post by opening the post
    • or page in the WordPress editor
    • Then paste the code from Klaviyo where you want the form to appear in the HTML(text) view section
    • Customizer: Customizer options are offered in some WordPress themes where the code can be added to the footer or header in your site. The Klaviyo code can be pasted there If your theme has this feature
  • Now, to ensure that the form appears perfectly, you can preview your changes
  • Save the changes once everything looks perfect
  • Publish or update the form, if it's being added to a post or page
  • Now you can test the form by visiting your website to ensure that it is capturing the user data and working as expected.
Nikhil Aug 5, 2024
A:

To create a base email template using Klaviyo, follow the steps given below:

  • Open your Klaviyo account
  • Now, click on the ‘content’ section
  • Select the ‘templates’ option
  • Now press on ‘create blank email’
  • Next, you can add reusable content to your template like base styles, header section, footer section and body content
  • After adding the reusable content, you can preview, test and save your template.
Yunus Mohammed Aug 5, 2024
A:

Klaviyo provides the users with an email marketing tool. The features of this tool are as follows:

  • With email automation, one can easily gain, grow and retain their customer base by sending them personalized and well-crafted emails
  • Segmentation functionality that allows a user to group their audience based on shopping behavior, customer data and predictive analytics and send them targeted emails
  • Pre-built templates that can be customized or used as original that help in automating emails efficiently
  • Reporting features that enable a user to adjust marketing strategy easily by providing them with metrics to visualize and analyze data.
HJBVJKDFV Aug 5, 2024
See All Klaviyo Questions

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Terms and Condtions

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Users with registered businesses can purchase goods from merchants on the platform to satisfy their business needs. Users are not permitted to utilize any products acquired through the platform for resale, advertising, business, or further distribution.

For each purchase made, users will receive a Tax Invoice (or 'GST invoice') that includes specific details such as:

  • the GSTIN of the user associated with their registered business, and

  • the specified Entity Name for their business.

It should be noted that not all products are eligible for GST Invoice. Only the products displayed by participating sellers with the 'GST-based Invoice Available' callout on the product description page would qualify.

Certain goods and services are not eligible to get a GST Invoice, including items with VAS, i.e., Value Added Services (e.g., Total Mobile Protection/Assured Buyback) and those involving an exchange offer at the time of purchase.

Users must ensure the accuracy of the GSTIN, and business entity name provided for the GST Invoice. Requests for corrections into GST Invoice would not be accommodated by Techjockey.com or any Seller, and any issues arising from user-provided information are the sole responsibility of users.

Techjockey.com is not liable for the GST Invoice or any associated input tax credit. To efficiently claim an input tax credit, users should select the registered place of business address as per the GST authority's data and follow the provisions of the GST Act and rules.

To claim an input tax credit, the delivery and billing addresses must match. Furthermore, input tax credits will not be granted if the delivery address and GSTIN on the invoice are from different states. In case of incorrect GST details provided during the order placement, the order will be canceled automatically.