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Iterable

Brand: ITERABLE

  • 3.8

  • 13 Ratings & 13 Reviews

A multi-channel marketing automation platform that has a flexible workflow allowing easy campaign creation and marketing.

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Iterable Software Overview

What is Iterable?

Iterable is a marketing automation software designed to assist businesses in creating and managing campaigns, that can be used for promotional purposes. It allows users to create highly personalized and cross-channel campaigns. Iterable offers a variety of features like advanced reporting that helps in cultivating connections with their users on a deeper level. Hence increasing customer engagement and lead conversions.

Iterable’s highly interactive, user-friendly interface increases sales and customer engagement. Apart from that, Iterable is equipped with numerous functionalities, like email marketing, sales automation, marketing automation, and customer relationship management, that facilitate efficient workflow.

Why Choose Iterable?

For numerous reasons, that makes Iterable a popular marketing automation tool. Some of them are listed below:

  • Transactional Campaign: Iterable does cross-channel marketing using emails, SMS and, push notifications, in-app messages, and much more.
  • Advance Segmentation: Using Iterable and segregating users’ audiences can help them deliver the right message to the right audience and raise their level of trust in the organization.
  • AI-driven Insights: It offers automated features like goal prediction, channel optimization, brand affinity reporting, etc. that assist its users with connecting with customers deeper.
  • Notification Popup: Iterable makes sure that the users are getting updated of all the changes that are taking place. Moreover, it enables the user to choose how often they want the pop-ups to appear.

Additional Iterable features

Various additional functionalities of Iterable make it special. Some of them are as follows:

  • Journey Assist: Allows the user to create a customer journey from point zero, with the flexibility to make certain changes if required. By allowing you to add new tiles and journey maps, Iterable gives you the freedom to add new routes to your existing journey.
  • ROI assessment: Actively onboard your customers and make sure that their needs are being met. It increases the organization’s ROI value, hence increasing the money that’s flowing in.
  • Automated Optimization: Manage your most important customers with the help of email optimization, landing page optimization, and data-driven optimization.
  • Advance Designing: Iterable allows you to create dynamic messages and campaigns for individual channels with ease. Users can make use of ready-to-use templates and build their own with its drag-and-drop template-building functionality.
  • Data unification: Iterable provides real-time insights and creates ads based on user activity by collecting users’ data from several sources.

Who are the Potential Users of Iterable?

Iterable is developed for businesses of various sizes and domains, ranging from startups to large companies. Here is the list of industries that use Iterable:

  • E-commerce industries: Almost every e-commerce industry focuses on better product suggestions, and automated cart abandonment, and provides better interface with e-commerce platforms like WooCommerce or Shopify.
  • Enterprise: Various MNCs choose Iterable as they provide several features that are crucial for large businesses. It offers several integration features, such as ERP and advanced CRM, which increase scalability and revenue intake.
  • Entertainment industry: Iterable is used by media and entertainment industries as they focus on tracking users, nurturing new leads, and increasing interaction. And Iterable excels in all of these areas.
  • BFSI and Fintech: Iterable is used by banks and other financial industries as they want to help their customers with data segmentation, data management, and transactional emailing.

Key Takeaways from Iterable

Let’s rewind and grab some key takeaways from Iterable.

  • Iterable provides a single platform from which a user can manage all their campaigns across multiple channels.
  • It facilitates the user with advanced customer journey personalization.
  • Iterable has a good user interface that lets its users easily create, manage, and segment their campaigns with ease.
  • Lead scoring is made easy by Iterable, which enables marketing and salespeople to evaluate their choices.

Iterable Pricing

To avail the services of Iterable, users must contact their sales team. There you’ll be informed of all the subscription packages and functionalities that you’ll be getting along with them. From there, you can choose the package of your choice. But, normally the pricing for Iterable are available on request at techjockey.com.

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ITERABLE Company Details

Founded Year:  2013

SaaS, AI-Powered, Customer Communication Platform, Cross-Channel Marketing Platform

Director/Founders Andrew Boni, Justin Zhu
Company Size 501-1000 Employees

Iterable Pricing & Plans

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Iterable Features

Core Functionalities

  • icon_check Contact Management
    Automatically organize, track, and nurture leads and contacts for personalized marketing outreach.
  • icon_check Templates
    Ready-to-use email and campaign templates
  • icon_check Landing Page / Web Forms
    Helps the user create attractive landing pages which further helps them attract new customers.
  • icon_check SMS Marketing
    Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
  • icon_check Automated Workflow Optimization
    Helps in boosting marketing efficiency by automating repetative tasks.
  • icon_check A/B Testing
    Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
  • icon_check Dynamic Content
    Produces personalized campaigns as per users' interests, behavior, and preferences.
  • icon_check Customer Journey Mapping
    Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Social Media Automation
    Process via which content gets scheduled on social media in an automated manner.
  • icon_check User Access Management
    Allotting access to a specified user, as per their level of importance in the workflow
  • icon_check Behavioral Targeting
    Delivers messages and advertisements based on the users' activity.
  • icon_check Custom Workflows
    Allows the user to streamline their workflow and educates them about the sections that need attention.
  • icon_check Cart Recovery Automation
    A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Content Marketing Automation
    Automate content creation, scheduling, and distribution to engage audiences across channels.
  • icon_check Behaviour Management
    A marketing technique that targets consumers with personalized content based on their past activity.
  • icon_check Compliance Management
    Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
  • icon_check Loyalty Management
    Allows the users to strategize design patterns, manage, and analyze loyalty programs.
  • icon_check Progressive Profiling
    It collects the information from the user over time to create efficient consumer profiles.
  • icon_check Through Channel Marketing Automation (TCMA)
    Helps companies with automated marketing activities across various channels.
  • icon_check Visual Editor
    Helps in quickly assembling campaigns by dragging and dropping elements.

Campaign Management

  • icon_check Omnichannel
    Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions.
  • icon_check Conversion Rate Optimization (CRO)
    Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.
  • icon_check Multichannel
    To plan, execute, and measure marketing tasks across multiple channels.
  • icon_check Channel Optimization
    Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
  • icon_check Data Driven Optimization
    Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities
  • icon_check Landing Page Optimization
    It assists the users with improving the design and layout of web pages and increases conversions.
  • icon_check Campaign Optimization
    Improve conversion rates, enhance user engagement and increase ROI.
  • icon_check Performance Analytics
    Enables marketers to track, analyze, and optimize marketing campaign performance across different channels in real-time
  • icon_check Channel Management
    Manage multiple marketing channels seamlessly for consistent messaging and performance tracking.
  • icon_check Advertising Management
    Process that involves planning and executing campaigns to promote a product or service

Lead Management

  • icon_check Lead Generation
    It helps in attrracting new potential customers
  • icon_check Lead Nurturing
    It engages with the potential customers to encourage them to make further purchases
  • icon_check Leads Conversion
    It helps organization in converting potential client to prominent customers
  • icon_check Segmentation
    Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Lead Qualification
    Helps the users in identify and prioritize the best leads.
  • icon_check Lead Scoring
    It uplifts potential customers based on their likelihood of becoming customers.
  • icon_check List Management
    Helps in organizing, maintaining, and optimizing lists of potential customers or leads

Email Marketing

  • icon_check Email Optimization
    Segments your email in an optimal manner
  • icon_check Auto - Responders
    Send predefined messages to customers based on the choices that they make
  • icon_check Drip Campaigns
    Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting
    Delivers messages and advertisements based on the users' activity.
  • icon_check Cart Recovery Automation
    A tactic that sends automated messages to users who abandon their online shopping carts.

WhatsApp Marketing

  • icon_check Segmentation
    Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Auto - Responders
    Send predefined messages to customers based on the choices that they make
  • icon_check Drip Campaigns
    Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting
    Delivers messages and advertisements based on the users' activity.
  • icon_check Cart Recovery Automation
    A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Bulk Messaging
    Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.

Integrations Supported

  • icon_check CRM Integration
    Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
  • icon_check Third Party Integration
    Allows the user to integrate with several thrid party applications with ease.
  • icon_check API Integration
    Ability to connect two or more applications via APIs.
  • icon_check Webhooks
    Messages that are sent from one application to another, when the trigger is set.
  • icon_check Barcode Integration
    Deliver clients prewritten messages depending on specified triggers.
  • icon_check Event Marketing
    Method via which particular behaviours or occurrences cause an automated reaction
  • icon_check Influencer Marketing
    It helps in building a partnership between influencers and brands that benefits both parties
  • icon_check Project Management
    With the help of AI, organizations can manage thier projects with utmost efficiency.

Analytics and Reporting

  • icon_check Visitor Tracking
    Users can analyze and track customer's activity over the platform.
  • icon_check Heatmaps
    Helps marketers spectate their visitor's activity on their page.
  • icon_check Real-Time & Actionable Insights
    Real-time data analysis with immediate data-driven recommendations for action.
  • icon_check Live View
    It offers real-time insight into your audience's interactions with your marketing materials.
  • icon_check PDF Report
    Allows the user to export the data in PDF format
  • icon_check Predictive Analytics
    Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Session Recording
    Records visitor's interaction with the platform (including mouse movement as well)
  • icon_check Web Form Tracking
    Allows the user to track the activities of the users once they submit the form.
  • icon_check Dashboards
    Projects the user's data in a visual format

Alerts & Notifications

  • icon_check SMS Notification
    Keeps the customer notified of the changes via text messages.
  • icon_check Email Notifications
    You would be notified of the alterations that takes place in the campaign onto your email
  • icon_check Push Notifications
    A powerful tool that helps in converting clients to prominent customers
  • icon_check In-App Notifications
    Facilitates the user with notification with-in the app as well.
  • icon_check Real-Time Alerts
    Allows companies to instantly send clients tailored and pertinent marketing messages.
  • icon_check Desktop Notification
    Gives you a pop-up notification on your desktop itself.

AI Capabilities

  • icon_check Customer Journey Mapping
    Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Generative AI
    The system automates creating emails, ads, social media posts, images and product descriptions.
  • icon_check Smart Recommendations
    Provides the user with engaging content that could uplift the organization's revenue and reputation.
  • icon_check Subject Line Helper
    Assists the users with engaging email subjet lines
  • icon_check Predictive Analytics
    Helps the users with analyzing the data using advance ML algorithms.
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Iterable Specifications

Supported Platforms
Ubuntu Ubuntu Windows Windows iOS iOS Android Android MacOS MacOS Linux Linux
Devices
Desktop Desktop Mobile Mobile
Deployment
Cloud-Based Cloud-Based
Suitable For
All Industries
Business Specific
All Businesses
Business Size
Small Business Medium Business Enterprises SMBs MSMBs
Customer Support
Email Forums
Language
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Integration
API Integration

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Iterable Reviews

3.8

Out of 5

img

Overall Rating

Based on
13 Verified Reviews

Rating Breakdown

  • Features 3.9
  • Value for Money 3.8
  • Ease of Use 3.7
  • Customer Support 3.9

74% Recommend this Product

Add Review

Pros

  • "The team that helped us during the setup and continues to support us has been amazing. The platform itself is simple and easy to use."

    Shilpa JainAug 15, 2024

  • "I enjoy using Iterable because it meets all our needs, and they keep adding new features that are helpful. It feels like the platform is growing alongside our business."

    Yash Sharma Aug 13, 2024

  • "I like that Iterable doesn’t require a lot of technical knowledge to use. The features are advanced, and they keep adding new ones that make our work easier."

    Deepika JoshiAug 13, 2024

Cons

  • " The only issues is that when you update a base template, it doesn’t automatically update in the campaigns where it’s used. This means you have to make the same update twice. "

    Shilpa JainAug 15, 2024

  • "The customer journey features could be expanded, like adding a daily send limit. "

    Poonam Aug 13, 2024

  • " I wish the design editor had the option to save specific design blocks for later use, especially for evergreen content that we use frequently."

    Deepika JoshiAug 13, 2024

Iterable Video Reviews

youtubeVideoId

4.6

“Iterable Honest Review Watch Before Using”

Review by: Varun Kasliwal

youtubeVideoId

4.4

“Iterable Review: Pros and Cons”

Review by: Nitin sikri

youtubeVideoId

4.1

“Iterable Marketing Automation Tool Review”

Review by: Nitin Gupta

Gufran khan

Project Manager

Industry: SAAS User since: 2+ years

3.7

Reviewed on: Aug 5, 2024

Techjockey Verified

“I highly recommend this software as it fulfills all my business needs.”

The features are really good, and they’re constantly updating the platform with new features that help with day-to-day tasks.

Pros

Iterable offers a wide set of features like contact management, SMS marketing, campaign optimiation and even more. One thing I’d like to see improved is the ability to save certain design elements for future use.

Cons

No issues so far.

Reason to switch

I was looking for change.

Deepak

Digital Marketer

Industry: SAAS User since: 1-2 years

3.1

Reviewed on: Jun 26, 2024

Techjockey Verified

“Iterable: A Helpful software with a Simple Interface”

Iterable has been a great tool for our team, offering an easy-to-use platform with strong support. The setup process was smooth, and the interface is simple.

Pros

The support team at Iterable is really responsive, especially during the setup process. The platform itself is easy to use, which makes it a good fit for our team.

Cons

The only issue we’ve encountered is with template management. When we update a template, it doesn’t automatically update in the campaigns where it’s used, which means we have to do extra work.

Switched from Omnisend

Reason to switch

We wanted a software that was easy to use and offered strong customer support.

Ankit

Product Manager

Industry: Marketing and Advertising User since: 1-2 years

3.6

Reviewed on: Aug 13, 2024

Techjockey Verified

“A Good Platform for Sending Emails and Managing Customer Data”

Iterable has been a reliable platform for managing our email campaigns and customer data.

Pros

I like that Iterable can manage a lot of customer data.

Cons

I haven’t faced any issues so far

Reason to switch

We needed a platform that could handle more customer data.

See All Iterable Reviews

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Which operating system does Iterable support?

Iterable Marketing Automation Software is compatible with Windows operating systems.

Is there any Iterable app?

Iterable Marketing Automation Software app is not available.

What is deployment type of Iterable ?

Iterable Marketing Automation Software supports Web-Based.

Who are the potential users of Iterable ?

Iterable Marketing Automation Software is typically used in All Industries.

Is there any free trial or demo for Iterable ?

Iterable Marketing Automation Software demo is available for free at Techjockey.

Is Iterable free?

Iterable Marketing Automation Software offers a free trial. However, the premium plan with advanced features available at Techjockey.

How can you download Iterable ?

For Iterable Marketing Automation Software installation, insert the given CD/USB flash storage in your system and open the Setup Wizard to get started.

How does Iterable work?

Iterable Marketing Automation Software helps with Email Marketing,Mobile App,Catalogue Management and Artificial Intelligence. It's a complete solution for Workflow Management and Centralized Data.

What are some of the popular Iterable support functionalities?

Iterable provides support functionalities like 24/7 Customer Support, training and onboarding, email helpdesk, knowledge base, and FAQs/forums.

Who are the top competitors of Iterable?

Some of the top competitors of Iterable are ActiveCampaign, Contlo, WebEngage, and Klaviyo.

Is there any mobile app for Iterable?

No, there isn't a mobile app exclusive to Iterable. One can only use Iterable via desktop which is both Windows and Mac compatible.

Does Iterable work for B2B companies?

Yes, B2B companies can use Iterable, although its functionality can be optimized for B2C companies as well.

Iterable Questions

Q:

How to create a custom event in Iterable?

Jagdish Roda Aug 12, 2024
A:

To create a custom event in Iterable, follow the steps given below:

  • Open your Iterable account
  • Navigate to Settings and go to Data Schema Management
  • In the custom events section, Press Define New Event
  • Input a name for the event in the Event name field
  • Choose a Retention Period to decide how long Iterable keeps the event before it's automatically deleted
  • Press on Create Event.
Md Mushfique Alam Aug 12, 2024
Q:

How to add members to an organization in Iterable?

davinder singh Aug 12, 2024
A:

To add members to an organization in Iterable, follow the steps given below:

  • Open your Iterable account
  • Navigate to Settings and go to Organization Members
  • Press New Member
  • In the form, enter the required credentials
  • Choose an organization role, either admin or member.
Nilankur Das Aug 12, 2024
Q:

How to add widgets in Iterable?

Bhimji Khoyla Aug 11, 2024
A:

To add a Widget in Iterable, follow the steps given below:

  • Go to Insights and click on Dashboard
  • Press Add Widget
  • Choose a type of widget that you wish to add.
Nilankur Das Aug 11, 2024
Q:

How to create a new campaign in Iterable?

Arvind Chauhan Aug 11, 2024
A:

To create a new campaign in Iterable, follow the steps given below:

  • Navigate to Messaging and choose Campaigns
  • Press New campaign and select a message medium
  • Give a name to the campaign and include labels for organization
  • Set up a destination, or a group of websites and applications, to receive push and in-app campaigns.
Jagdish Mali Aug 11, 2024
Q:

How to manage journeys in Iterable?

Md Nasim Akhtar Aug 11, 2024
A:

To manage Journeys in Iterable, follow the steps given below:

  • Open your Iterable account
  • Navigate to Messaging
  • Click on the ‘Journey’ icon
  • You will now be able to manage your journeys by creating, archiving, turning journeys on and off and copying existing journeys.
Bhimji Khoyla Aug 11, 2024
See All Iterable Questions

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Terms and Condtions

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Users with registered businesses can purchase goods from merchants on the platform to satisfy their business needs. Users are not permitted to utilize any products acquired through the platform for resale, advertising, business, or further distribution.

For each purchase made, users will receive a Tax Invoice (or 'GST invoice') that includes specific details such as:

  • the GSTIN of the user associated with their registered business, and

  • the specified Entity Name for their business.

It should be noted that not all products are eligible for GST Invoice. Only the products displayed by participating sellers with the 'GST-based Invoice Available' callout on the product description page would qualify.

Certain goods and services are not eligible to get a GST Invoice, including items with VAS, i.e., Value Added Services (e.g., Total Mobile Protection/Assured Buyback) and those involving an exchange offer at the time of purchase.

Users must ensure the accuracy of the GSTIN, and business entity name provided for the GST Invoice. Requests for corrections into GST Invoice would not be accommodated by Techjockey.com or any Seller, and any issues arising from user-provided information are the sole responsibility of users.

Techjockey.com is not liable for the GST Invoice or any associated input tax credit. To efficiently claim an input tax credit, users should select the registered place of business address as per the GST authority's data and follow the provisions of the GST Act and rules.

To claim an input tax credit, the delivery and billing addresses must match. Furthermore, input tax credits will not be granted if the delivery address and GSTIN on the invoice are from different states. In case of incorrect GST details provided during the order placement, the order will be canceled automatically.