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Iterable

Brand : ITERABLE

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A multi-channel marketing automation platform that has a flexible workflow allowing easy campaign creation and marketing. ...Read more

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Iterable Software Pricing, Features & Reviews

What is Iterable?

Iterable is a marketing automation software designed to assist businesses in creating and managing campaigns, that can be used for promotional purposes. It allows users to create highly personalized and cross-channel campaigns. Iterable offers a variety of features like advanced reporting that helps in cultivating connections with their users on a deeper level. Hence increasing customer engagement and lead conversions.

Iterable’s highly interactive, user-friendly interface increases sales and customer engagement. Apart from that, Iterable is equipped with numerous functionalities, like email marketing, sales automation, marketing automation, and customer relationship management, that facilitate efficient workflow.

Why Choose Iterable?

For numerous reasons, that makes Iterable a popular marketing automation tool. Some of them are listed below:

  • Transactional Campaign: Iterable does cross-channel marketing using emails, SMS and, push notifications, in-app messages, and much more.
  • Advance Segmentation: Using Iterable and segregating users’ audiences can help them deliver the right message to the right audience and raise their level of trust in the organization.
  • AI-driven Insights: It offers automated features like goal prediction, channel optimization, brand affinity reporting, etc. that assist its users with connecting with customers deeper.
  • Notification Popup: Iterable makes sure that the users are getting updated of all the changes that are taking place. Moreover, it enables the user to choose how often they want the pop-ups to appear.

Additional Iterable features

Various additional functionalities of Iterable make it special. Some of them are as follows:

  • Journey Assist: Allows the user to create a customer journey from point zero, with the flexibility to make certain changes if required. By allowing you to add new tiles and journey maps, Iterable gives you the freedom to add new routes to your existing journey.
  • ROI assessment: Actively onboard your customers and make sure that their needs are being met. It increases the organization’s ROI value, hence increasing the money that’s flowing in.
  • Automated Optimization: Manage your most important customers with the help of email optimization, landing page optimization, and data-driven optimization.
  • Advance Designing: Iterable allows you to create dynamic messages and campaigns for individual channels with ease. Users can make use of ready-to-use templates and build their own with its drag-and-drop template-building functionality.
  • Data unification: Iterable provides real-time insights and creates ads based on user activity by collecting users’ data from several sources.

Who are the Potential Users of Iterable?

Iterable is developed for businesses of various sizes and domains, ranging from startups to large companies. Here is the list of industries that use Iterable:

  • E-commerce industries: Almost every e-commerce industry focuses on better product suggestions, and automated cart abandonment, and provides better interface with e-commerce platforms like WooCommerce or Shopify.
  • Enterprise: Various MNCs choose Iterable as they provide several features that are crucial for large businesses. It offers several integration features, such as ERP and advanced CRM, which increase scalability and revenue intake.
  • Entertainment industry: Iterable is used by media and entertainment industries as they focus on tracking users, nurturing new leads, and increasing interaction. And Iterable excels in all of these areas.
  • BFSI and Fintech: Iterable is used by banks and other financial industries as they want to help their customers with data segmentation, data management, and transactional emailing.

Key Takeaways from Iterable

Let’s rewind and grab some key takeaways from Iterable.

  • Iterable provides a single platform from which a user can manage all their campaigns across multiple channels.
  • It facilitates the user with advanced customer journey personalization.
  • Iterable has a good user interface that lets its users easily create, manage, and segment their campaigns with ease.
  • Lead scoring is made easy by Iterable, which enables marketing and salespeople to evaluate their choices.

Iterable Pricing

To avail the services of Iterable, users must contact their sales team. There you’ll be informed of all the subscription packages and functionalities that you’ll be getting along with them. From there, you can choose the package of your choice. But, normally the pricing for Iterable starts from $500.

Iterable Pricing & Plans

Iterable price is available on request

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Iterable Features

Core Functionalities

  • icon_check Contact Management Automatically organize, track, and nurture leads and contacts for personalized marketing outreach.
  • icon_check Templates Ready-to-use email and campaign templates
  • icon_check Landing Page / Web Forms Helps the user create attractive landing pages which further helps them attract new customers.
  • icon_check SMS Marketing Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
  • icon_check Automated Workflow Optimization Helps in boosting marketing efficiency by automating repetative tasks.
  • icon_check A/B Testing Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
  • icon_check Dynamic Content Produces personalized campaigns as per users' interests, behavior, and preferences.
  • icon_check User Access Management Allotting access to a specified user, as per their level of importance in the workflow
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Custom Workflows Allows the user to streamline their workflow and educates them about the sections that need attention.
  • icon_check Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Content Marketing Automation Automate content creation, scheduling, and distribution to engage audiences across channels.
  • icon_check Social Media Automation Process via which content gets scheduled on social media in an automated manner.
  • icon_check Behaviour Management A marketing technique that targets consumers with personalized content based on their past activity.
  • icon_check Compliance Management Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
  • icon_check Loyalty Management Allows the users to strategize design patterns, manage, and analyze loyalty programs.
  • icon_check Progressive Profiling It collects the information from the user over time to create efficient consumer profiles.
  • icon_check Through Channel Marketing Automation (TCMA) Helps companies with automated marketing activities across various channels.
  • icon_check Visual Editor Helps in quickly assembling campaigns by dragging and dropping elements.

Campaign Management

  • icon_check Campaign Optimization Improve conversion rates, enhance user engagement and increase ROI.
  • icon_check Omnichannel Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions.
  • icon_check Performance Analytics Enables marketers to track, analyze, and optimize marketing campaign performance across different channels in real-time
  • icon_check Conversion Rate Optimization (CRO) Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.
  • icon_check Multichannel To plan, execute, and measure marketing tasks across multiple channels.
  • icon_check Channel Optimization Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
  • icon_check Data Driven Optimization Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities
  • icon_check Landing Page Optimization It assists the users with improving the design and layout of web pages and increases conversions.
  • icon_check Channel Management Manage multiple marketing channels seamlessly for consistent messaging and performance tracking.
  • icon_check Advertising Management Process that involves planning and executing campaigns to promote a product or service

Email Marketing

  • icon_check Auto - Responders Send predefined messages to customers based on the choices that they make
  • icon_check Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Email Optimization Segments your email in an optimal manner

Lead Management

  • icon_check Lead Generation It helps in attrracting new potential customers
  • icon_check Lead Nurturing It engages with the potential customers to encourage them to make further purchases
  • icon_check Leads Conversion It helps organization in converting potential client to prominent customers
  • icon_check Segmentation Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Lead Qualification Helps the users in identify and prioritize the best leads.
  • icon_check Lead Scoring It uplifts potential customers based on their likelihood of becoming customers.
  • icon_check List Management Helps in organizing, maintaining, and optimizing lists of potential customers or leads

WhatsApp Marketing

  • icon_check Auto - Responders Send predefined messages to customers based on the choices that they make
  • icon_check Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Segmentation Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Bulk Messaging Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.

AI Capabilities

  • icon_check Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Generative AI The system automates creating emails, ads, social media posts, images and product descriptions.
  • icon_check Smart Recommendations Provides the user with engaging content that could uplift the organization's revenue and reputation.
  • icon_check Subject Line Helper Assists the users with engaging email subjet lines
  • icon_check Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.

Integrations Supported

  • icon_check CRM Integration Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
  • icon_check API Integration Ability to connect two or more applications via APIs.
  • icon_check Third Party Integration Allows the user to integrate with several thrid party applications with ease.
  • icon_check Webhooks Messages that are sent from one application to another, when the trigger is set.
  • icon_check Barcode Integration Deliver clients prewritten messages depending on specified triggers.
  • icon_check Event Marketing Method via which particular behaviours or occurrences cause an automated reaction
  • icon_check Influencer Marketing It helps in building a partnership between influencers and brands that benefits both parties
  • icon_check Project Management With the help of AI, organizations can manage thier projects with utmost efficiency.

Analytics and Reporting

  • icon_check Visitor Tracking Users can analyze and track customer's activity over the platform.
  • icon_check Heatmaps Helps marketers spectate their visitor's activity on their page.
  • icon_check Real-Time & Actionable Insights Real-time data analysis with immediate data-driven recommendations for action.
  • icon_check Live View It offers real-time insight into your audience's interactions with your marketing materials.
  • icon_check PDF Report Allows the user to export the data in PDF format
  • icon_check Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Session Recording Records visitor's interaction with the platform (including mouse movement as well)
  • icon_check Web Form Tracking Allows the user to track the activities of the users once they submit the form.
  • icon_check Dashboards Projects the user's data in a visual format

Alerts & Notifications

  • icon_check SMS Notification Keeps the customer notified of the changes via text messages.
  • icon_check Email Notifications You would be notified of the alterations that takes place in the campaign onto your email
  • icon_check Real-Time Alerts Allows companies to instantly send clients tailored and pertinent marketing messages.
  • icon_check Push Notifications A powerful tool that helps in converting clients to prominent customers
  • icon_check In-App Notifications Facilitates the user with notification with-in the app as well.
  • icon_check Desktop Notification Gives you a pop-up notification on your desktop itself.

Iterable Specifications

  • Supported Platforms :
  • Device:
  • Deployment :
  • Suitable For :
  • Business Specific:
  • Language:
  • Windows
  • Desktop
  • Web-Based
  • All Industries
  • All Businesses
  • English

Iterable Reviews

73%

Have recommended this product

Overall Score

3.7/5
Based on 11 Reviews

Review this product

Your valuable feedback helps others like you make a better decision.

Pros

pros_icon “The team that helped us during the setup and continues to support us has been amazing. The platform itself is simple and easy to use.” Shilpa Jain - Aug 15, 2024

pros_icon “I enjoy using Iterable because it meets all our needs, and they keep adding new features that are helpful. It feels like the platform is growing alongside our business.” Yash Sharma - Aug 13, 2024

pros_icon “I like that Iterable doesn’t require a lot of technical knowledge to use. The features are advanced, and they keep adding new ones that make our work easier.” Deepika Joshi - Aug 13, 2024

Cons

cons_icon “ The only issues is that when you update a base template, it doesn’t automatically update in the campaigns where it’s used. This means you have to make the same update twice. ” Shilpa Jain - Aug 15, 2024

cons_icon “The customer journey features could be expanded, like adding a daily send limit. ” Poonam - Aug 13, 2024

cons_icon “ I wish the design editor had the option to save specific design blocks for later use, especially for evergreen content that we use frequently.” Deepika Joshi - Aug 13, 2024

Iterable Video Review

youtubeVideoId

“Iterable Review: Pros and Cons”

4.4

Review by: Nitin sikri

GK

Gufran khan

Verified reviewer:linkedin_verify

Project Manager, SAAS

101-500 Employees

Software user since: 2+ years

Reviewed on: Aug 5, 2024

3.7/5

“I highly recommend this software as it fulfills all my business needs.”

The features are really good, and they’re constantly updating the platform with new features that help with day-to-day tasks.

Pros :

Cons :

Reason to switch : I was looking for change.

Features

4/5

Value for Money

4/5

Customer Support

4/5

Ease of Use

3/5

Likely to Recommend

8/10
D

Deepak

Verified reviewer:linkedin_verify

Digital Marketer, SAAS

2-100 Employees

Software user since: 1-2 years

Reviewed on: Jun 26, 2024

3.1/5

“Iterable: A Helpful software with a Simple Interface”

Iterable has been a great tool for our team, offering an easy-to-use platform with strong support. The setup process was smooth, and the interface is simple.

Pros :

Cons :

Switched from : Omnisend

Reason to switch : We wanted a software that was easy to use and offered strong customer support.

Features

3.5/5

Value for Money

3/5

Customer Support

3/5

Ease of Use

3/5

Likely to Recommend

8/10
A

Ankit

Verified reviewer:linkedin_verify

Product Manager, Marketing and Advertising

501-1000 Employees

Software user since: 1-2 years

Reviewed on: Aug 13, 2024

3.6/5

“A Good Platform for Sending Emails and Managing Customer Data”

Iterable has been a reliable platform for managing our email campaigns and customer data.

Pros :

Cons :

Switched from : Mailchimp Marketing Platform

Reason to switch : We needed a platform that could handle more customer data.

Features

4/5

Value for Money

3.5/5

Customer Support

3.5/5

Ease of Use

3.5/5

Likely to Recommend

8/10

ITERABLE Company Details

Brand Name ITERABLE
Information SaaS, AI-Powered, Customer Communication Platform, Cross-Channel Marketing Platform
Founded Year 2013
Director/Founders Andrew Boni, Justin Zhu
Company Size 501-1000 Employees

Iterable FAQ

A Iterable Marketing Automation Software is compatible with Windows operating systems.
A Iterable Marketing Automation Software app is not available.
A Iterable Marketing Automation Software supports Web-Based.
A Iterable Marketing Automation Software is typically used in All Industries.
A Iterable Marketing Automation Software demo is available for free with Techjockey.com
A Iterable Marketing Automation Software offers a free trial. However, the premium plan with advanced features available at Techjockey .
A For Iterable Marketing Automation Software installation, insert the given CD/USB flash storage in your system and open the Setup Wizard to get started.
A Iterable Marketing Automation Software helps with Email Marketing,Mobile App,Catalogue Management and Artificial Intelligence. It's a complete solution for Workflow Management and Centralized Data.
A Iterable provides support functionalities like 24/7 Customer Support, training and onboarding, email helpdesk, knowledge base, and FAQs/forums.
A Some of the top competitors of Iterable are ActiveCampaign, Contlo, WebEngage, and Klaviyo.
A No, there isn't a mobile app exclusive to Iterable. One can only use Iterable via desktop which is both Windows and Mac compatible.
A Yes, B2B companies can use Iterable, although its functionality can be optimized for B2C companies as well.

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