InSider Questions & Answers

Insider helps in customer retention in the following ways:

• Personalization: The platform gives personalized content and suggestions depending on customer demographics, such as browsing patterns and past purchases. This personalized approach helps in creating a seamless client experience throughout various touchpoints
• Omnichannel Engagement: Insider's platform, Architect, enables businesses to communicate with clients across various channels like WhatsApp, email, SMS and web push notifications. This makes sure that the customers get relevant and timely communications, which can improve retention and loyalty
• Behavioral Triggers: The software utilizes behavioral triggers driven by AI to send tailored alerts for, back-in-stock notifications, abandoned cart reminders and price drops. These alerts help in re-engaging clients and encouraging them to repeat purchase.

Insider's predictive segments utilize AI to examine user demographics and find patterns that indicate the possibility of specific actions, like churning or purchasing. By analyzing factors like purchase history, customer lifecycle stage and discount affinity the platform creates intelligent segments that helps businesses to target users more successfully using personalized marketing techniques.

Insider provides users with tools to create engaging email content that helps in engaging customers within the inbox. The platform helps in minimizing redirects and delivering a good experience by providing tools for countdowns, embedding forms, accordions and carousels into each email.

The site search functionalities of InSider’s eureka platform are as follows:

• AI-Powered Search: The platform uses AI tools to give personalized search results, that enables the users to get the most relevant products depending on their past behavior and search queries.
• Merchandising Capabilities: The platform provides marketers tools to modify the product display within category pages and search results. This includes promoting specific brands, reordering products, and making rules to enhance or hide products depending on business priorities or inventory levels.
• Real-Time Recommendations: Eureka gives its users real-time product suggestions within the search experience, which allows the users to discover supporting or related products that they may not have originally searched for
• Seamless Integration: Eureka integrates with existing e-commerce platforms easily, by providing tools like visual editor and API access for modifying search experiences and menus.

The CRM functionalities that InSider provides are as follows:

• Contact Management: The platform enables users to organize and store customer data, track engagement, and control customer profiles in a single database
• Lead Scoring and Management: The software helps in prioritizing leads by assigning them scores depending on their engagement and behavior which allows the salespeople to prioritize on high-potential prospects
• Segmentation and Targeting: One can separate their audience base depending on behavior, demographics and other criteria and create customized marketing campaigns
• Customer Journey Mapping: Automation of routine tasks like email follow-ups, data entry, and scheduling, freeing up time for more strategic activities
• Analytics and Reporting: Provides broad analytics and reporting to track customer engagement, sales trends and campaign performance

Insider helps a user in journey orchestration by allowing them to create, automate and personalize customer journeys across their mobile app, website and across all channels which include push notifications, email, WhatsApp, SMS and more.

A user can calculate ROI using InSider in the following ways

• Define Objectives and setup performance indicators
• Track metrics like revenue, engagement and conversion rates
• Calculate all the campaign-related expenses
• Determine the results against the goals that were set
• Make use of the ROI formula: ROI = (Net Profit / Total Costs) x 100
• Review the Insights gained for future strategy enhancements.

A user can create a complex segmentation strategy in InSider, by following the steps given below:

• Identify the criteria by deciding the behaviors and attributes for the segmentation
• Utilize the segmentation tools to make a separation among the audience base
• Make use of Real-Time Data and automatically updating segments
• Now, just validate the segments with test campaigns and adjusting them as required.

A/B testing works in InSider in the following ways:

• The platform helps in defining the goals that a user wishes to achieve
• The software provides tools to make different variants of the same content and allows users to choose who will see each variant
• By launching the A/B test, data from the users can be collected and analyzed to determine which variant performs better.

Insider handles data privacy and security in the following ways:

• The platform uses SSL/TLS for secure data transmission and encrypts the rest of the data
• It supports multi-factor authentication (MFA) and implements role-based access controls
• Insider protects the user's privacy by anonymizing data
• Regular security checks and deep testing is done by the platform to ensure its user’s privacy.